S7 Ep73: Tech, Truth & Latina Power with Sylvia Salazar of Tono Latino on Fighting Misinformation

About this episode

Sylvia Salazar discusses her journey in creating a bilingual media platform to combat misinformation and engage Latino communities through technology and authentic content.

Sylvia Salazar, founder of Tono Latino, joins host Theresa E. Gonzales on Latinas from the Block to the Boardroom to share how she turned her passion for technology and democracy into an accessible, bilingual media platform. In this episode, we explore the intersection of tech, politics, and community building—from WhatsApp misinformation campaigns to voter rights education—and why authentic content is the key to mobilizing Latino communities. Sylvia reveals how Latinos consume more video than any other demographic and why that makes video activism an essential tool for voter education. We discuss her journey from a computer engineer at Intel to a trusted voice simplifying U.S. politics, her signature “cafecito” style of content creation, and her use of satire to expose corporate and political hypocrisy. Along the way, Sylvia offers a blueprint for creators, organizers, and brands who want to engage Latino audiences ethically and effectively. We also break down the pitfalls of misinformation, the importance of transparency in paid partnerships, and the need to rethink outreach strategies ahead of critical elections. Whether you’re a parent worried about misinformation, a creator…

People in this episode

Host: Theresa E. Gonzales

Guest: Sylvia Salazar

Topics covered

• technology
• misinformation
• Latino communities
• voter education
• media platforms
• community building

Keywords

• misinformation
• Latino
• voter rights
• video activism
• community building
• WhatsApp
• content creation
• transparency
• outreach strategies

Mentioned in this episode

Organizations: Tono Latino, Intel