What CMOs Won't Say in Front of Their CEO

What CMOs Won't Say in Front of Their CEO

From Laugh, Lend and Eat by Fobby Naghmi

April 8, 2026 · 56 min

About this episode

Fobby discusses the challenges in mortgage marketing with fractional CMOs Lauren Dobie and Bri Lees, focusing on leadership issues and branding strategies.

Is mortgage marketing actually broken — or is the real problem leadership? Fobby sits down with two of the sharpest fractional CMOs in the mortgage space, Bri Lees and Lauren Dobie, to have the conversation most internal marketing teams can't have in front of their CEO. They get into: → Why most mortgage marketing is still stuck in 1989 → Company brand vs. loan officer brand — who wins borrower trust? → Why marketing departments are set up to fail before they even start → What loan officers are getting wrong on social media → The one thing Movement Mortgage figured out that no one else has → What a real marketing infrastructure inside a lender actually looks like Plus: Nexa's residual income play, the Blend CEO controversy, trigger leads, and Justin's flyers. 🚨 💬 Featured Guests: 👉 Lauren Dobie — Fractional CMO | laurendobiee.com | LinkedIn: Lauren Dobie 👉 Bri Lees — Fractional CMO | LinkedIn: Bri Lees | Author of The Hill monthly newsletter 📲 Connect With Us: 🎙️ Subscribe to Laugh, Lend & Eat on YouTube 🔔 Hit the bell so you never miss an episode 📸 Follow us on Instagram | LinkedIn | Facebook #MortgageMarketing #LoanOfficer #MortgagePodcast #LaughLendandEat…

People in this episode

Guests: Bri Lees, Lauren Dobie

Topics covered

  • mortgage marketing
  • leadership
  • branding
  • social media
  • marketing infrastructure

Keywords

  • CMO
  • loan officer
  • borrower trust
  • social media mistakes
  • marketing departments

Mentioned in this episode

Products: Movement Mortgage

Books & works: Laugh, Lend & Eat

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