Launch Like a Creator

Email list growth tips that actually work in 2026 - plus, it's episode 50!!This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly.In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building.In this episode:How list building has changed and what's actually working nowEvery list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on eachWhy giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy goingThe warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing)Join me for Inner Circle, my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here.NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved!Also mentioned in the episode, The Retention Games event (aff link)

Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge. It comes down to one thing: the gravitational pull of your content.In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from casual follower to loyal fan faster than you'd think possible.In this episode:Why audience growth doesn't automatically mean business growth - and what's actually missing when you have followers but not fansGoogle's 7/11/4 theory - 7 hours, 11 touchpoints, 4 locations - and what it means for how you build your content strategy (plus why strong messaging can collapse that timeline dramatically)Why listening is the most underrated content strategy, and how it directly affects how magnetic your content becomesThe real reason why some content gets binged and some gets scrolled pastInner Circle free masterclass - grab your spot here if you want to bring more people into your orbit and turn them into fans of everything you do.

Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you.It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you.The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant.Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.

This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed. We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared: - The behind the scenes of her launch, including why she pushed the dates back - Her waitlist strategy - How she listened to exactly what her audience wanted to learn from her to build her new membership - How she brought people along for the journey, and had her best launch ever. Thanks so much to Gemma for joining me for this lovely chat 🥰 And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡 LINKS: This Social Cottage on InstagramThe Plotting Shed

There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online.In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY.Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online.IN THIS EPISODEWhy "getting followers" and "becoming someone worth following" are two completely different thingsThe 8 themes that came up again and again when people described their favourite creatorsWhat "radical transparency" actually looks like - and why showing your working beats showing your winsThe permission slip effect: how the best creators make their audience feel like they can do it tooWhy your content feeling flat might be a joy problem, not a strategy problemThe one question to ask yourself: are you talking to your audience, or AT them?Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.

Have you ever looked at your content and thought - this just isn’t me anymore?In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.Inside this episode, I share:Why this “disconnect” is completely normal (and often cyclical)The trap of trying to fix it with more structure, systems, or new content pillarsThe one prompt I always come back to when I feel creatively offHow to step into the role of creative director of your own online worldHow to close the gap between where your brand is now and where you want it to beWe talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say.If you’ve been feeling disconnected or bored of your own content, this one’s for you.Join me on instagram Get your free launch template

If you’re feeling wobbly in your business right now, this episode is for you.Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going.Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet. In this episode, I talk through why that phase can feel so unsettling, why you can’t always trust the data when you’re in it, and what actually helps you move through a wobble without spiralling or making impulsive decisions.If you’re in a wobble right now, I hope this episode helps you feel calmer, steadier and more supported - and reminds you that this phase will pass!Doors close to Luminous Launching on Thursday 12th Feb - join us before doors close and the price increases here.

Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It. Alice shared her honest thoughts around: - her mindset going into the launch - how she rebuilt her confidence and got rid of the launch scaries - some real data and numbers from her launch, including how many she had on her waitlist to get her results - the strategies she used to have such a successful launch I was lucky enough to see behind the scenes of this launch in real time, as Alice is also a member of Luminous Launching, so I knew this chat would be a goodie and BOY did she deliver!This episode is a must if you have launches coming up this year, it's full of honest reflections, lessons and super tangible tips to take with you into 2026. PS. Luminous Launching is opening on Feb 2nd - if you're not already on the waitlist, you can join here. LINKS: Alice Benham Find AB on insta AB's new program - mentioned in the episode

In this episode, I’m walking you through how I'm planning to scale my business this year, what I’m prioritising, and how I'm doing it in the most spacious way possible.I covered:My word of the year and what it means for me in 2026 - and how it’s shaping my decisionsHow I’m thinking about scaling revenue by making each launch work harder, not doing moreMy big launch goal for February and how I'm reverse engineering it.Why reputation, authority, and hype-building are a huge focus for me this yearHow I’m approaching email marketing and content more creatively in 2026What “scaling spaciously” actually looks like in practiceA reframe on launches, capacity, and why bigger results don’t have to mean more workIf you’re craving more ease, better launches, and a business that actually supports your energy - this one’s for you.MENTIONS + LINKS:Luminous Launching - doors reopening early FebruaryAlice Benham Michelle Pontvert

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share.I’m chatting through:How the early bird phase brought me my highest conversion rate everWhat made this launch convert so highlyWhy strong messaging and audience warmth matter more than “launch tricks”The biggest pitfalls people fall into when launching something newHow to decide whether a new offer is worth keeping long-termWhy your between-launch content is the thing that builds (or breaks) your next launchIn this episode, I share exactly how many people joined during early bird, what the conversion rate worked out to, and why this has been such a validating launch - especially as the first outing of a brand new offer.Your content between launches is what keeps your audience warm, grows your pond, and gets people excited long before you’re selling anything. That’s the heartbeat of an easy launch.This is where movement-building really comes in.Doors to Light Up Your Movement are still open until January 9th, and we officially start together on the 12th. You’ll get instant access to the first bonus training and prompts as soon as you join, so you can start shaping your movement over the festive break if you want to.If you’re ready to build a movement around your brand in 2026 - and make launching feel lighter, warmer and way more doable, join us here before Jan 9th.

Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you.This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online.And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to.If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward.The sprint start in January, but Early bird spots are live today for the waitlist only.It’s a 2-week creative sprint to help you:💡 choose your movement for the start of 2026💡 map its message + DNA💡 turn it into a content series💡 start building hype and momentum around it💡 reconnect with your creative sparkJoin Light Up Your Movement here before we start on Jan 12th 2026.

Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?This one’s for you.In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.I’m sharing:👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)💬 The creative habits that helped me get my spark back - from muting the noise to embracing “pointless” creativity🤐 Why it’s so hard to take up space when your message sounds like everyone else’s⚡ And how building your own movement gives you the confidence, clarity and hype to show up againIf your content feels flat or your brand suddenly feels like someone else’s - maybe you haven’t lost your motivation.Maybe your message just hasn’t caught up with your magic yet.💥 Join the Sprint:In January, I’m running a brand-new two-week Sprint - a creative reset to help you rediscover your message, rebuild your energy, and start 2026 with a movement people can't stop talking about.

"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW. Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space. In this episode I cover: 💡 How I've built a personal brand that attracts these kinds of opportunities. 💡 The things I've done over the years that have made the biggest difference. 💡 Four things you can be doing now to intentionally set up a creator style business. 💡 How to build a movement around your brand. I mentioned that I have something totally NEW coming very soon, all about building a movement around your brand, you can be the very first to hear about that by joining the waitlist here.Follow Rachel on Instagram here.ALSO mentioned in this episode: https://www.instagram.com/bossyourpr/https://www.instagram.com/kirathebold/