Launch Your Private Podcast

In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions. Featured GuestsBrittany Herzberg - SEO strategist helping podcasts and websites rank on GoogleAmanda Karlstad - Master business coach scaling clients to multi-figures and beyondAndrea Jones - Mindful marketing strategist creating simpler business solutionsNatalie Koussa - Podcast guesting and positioning strategist for service providersMore From the Featured GuestsBrittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.Website: brittanyherzberg.com Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.Website: amandakarlstad.comAndrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.Website: andreajones.coMindful Marketing Lab membershipNatalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.Website: nataliekoussa.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this special From the Vault episode, Lindsay shares timeless strategies for growing your newsletter subscriber base by transforming traditional text newsletters into engaging audio experiences. Discover how audio newsletters combine the rising trend of newsletter marketing with the power of private podcasting to create convenient, personal, and accessible content that your audience will actually consume. Learn practical steps for creating audio newsletters quickly and the smartest ways to grow your listener base using Hello Audio's built-in features. Topics CoveredIntroduction to the "From the Vault" segment conceptWhy audio newsletters are more powerful than traditional text newslettersThe convenience factor: multitasking while consuming contentCreating personal connections through voice and audio intimacySimple content creation strategies: repurposing existing newslettersTechnical requirements for audio newsletter productionMulti-channel promotion strategies across email, social media, and websitesCollaboration and partnership opportunities for growthAdvanced Hello Audio features: tagging, dynamic ads, and super listener identificationEngagement and community building tactics for referral growth More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team. Topics CoveredRepurposing existing PDF resources into audio lead magnetsCreating accessible mental health content for trauma survivorsBuilding a $10/month audio membership with team-generated contentUsing voice memos and async recording for content creationTiming content releases around awareness months (April and October)Incorporating client questions and AMAs into private podcast feedsMaking content accessible for people with traumatic brain injuriesLinks MentionedWebsite: https://thejourneyandtheprocess.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this Episode In this special "From the Vault" episode, Lindsay shares her presentation from the Memberships: What's Working Now Summit 2025. She reveals how membership site owners can solve the completion problem by switching from screen-based content to audio-first delivery. Discover why your members aren't finishing your content (hint: it's not a motivation problem, it's a format problem) and learn practical strategies to repurpose existing content into private podcasts that members can consume while living their lives. Topics CoveredIntroduction to audio-first membership models and private podcastingWhy traditional video-based memberships struggle with completion ratesHow to repurpose existing content (videos, calls, PDFs) into private podcast feedsAdvanced expiration features for membership-specific content deliveryBuilding deeper member connections through voice without burnoutReal-world examples from Andrea Crowder, Natalie Bullen, and Mariah CozUsing private podcasts as lead magnets to preview membership valueActionable next steps for implementing audio in your membershipLinks MentionedLaunch Your Audio Lead Magnet series: helloaudio.fm/lyalmMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this special "From the Vault" episode, Lindsay shares her powerful talk from the Neurodiverse Entrepreneur Summit about how private podcasts can transform learning for neurodivergent brains. She reveals the personal story behind Hello Audio's creation and breaks down the three major accessibility barriers that prevent course completion. This episode is essential listening for anyone creating online courses, memberships, or learning experiences who wants to serve their audience better while dramatically improving consumption rates. Topics CoveredThe personal story that inspired Hello Audio's creationWhy up to 72% of neurodivergent entrepreneurs struggle with traditional content consumptionThe three accessibility barriers killing content engagement (login labyrinth, sensory overload, and rigidity)How ADHD and autistic brains process information differentlyThe difference between public and private podcastsHow private podcasts eliminate barriers through choice, cognitive processing support, and reduced frictionPractical steps to transform existing content into audio formatContent design strategies for neurodivergent successLinks MentionedLaunch Your Audio Lead Magnet series: helloaudio.fm/lyalmMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program. Topics CoveredDistinguishing between nurture content and lead magnet contentUnderstanding customer language vs. coach language in marketingAlternative traffic strategies beyond social mediaPodcast guesting as a growth strategyPartnership and referral opportunitiesThe importance of clear currency exchange in lead magnetsCreating conversation starters that resonate with problem-aware audiencesLinks Mentionedhttp://www.simple-shifts.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.Topics CoveredThe SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"Why 20 strategic posts outperform 400 generic onesThe death of skyscraper content and rise of "modern skyscraper" approachHow to use Google's feedback system to improve search resultsAI search personalization and query fan-out explainedZero volume keywords as audience-first SEO strategyRole-playing techniques for understanding your ideal customer's search behaviorWhy user-generated content beats generic press coverageMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one. Topics CoveredThe challenge of serving first responders through traditional vs. corporate channelsKey messaging differences between EAP decision-makers and individual first respondersCorporate compliance requirements that can fundamentally change your program structureWhy live coaching components may be incompatible with EAP licensing agreementsHow to position audio content as a delivery advantage rather than just a preferenceThe importance of stats, facts, and stories in corporate sales presentationsPrivacy concerns and utilization tracking in corporate mental health programsLinks Mentionedhttps://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay works with Cepee Tabibian, founder of She Hit Refresh, to optimize her private podcast strategy for her membership community. Cepee helps women over 30 move abroad, particularly American women relocating to Europe. Discover practical strategies for improving membership engagement, creating compelling audio lead magnets, and using private podcasts to reduce churn while building stronger connections with busy, mobile audiences.Topics CoveredCurrent private podcast implementation for membership replaysStrategies to increase subscription rates and engagementEmail deliverability solutions and reminder sequencesCreating audio companions for existing PDF lead magnetsDeveloping an "Ultimate Guide" audio series as a lead magnetUsing private podcasts for re-engagement campaignsAdvanced features like dynamic content and listener segmentationPrioritizing implementation steps for maximum impactLinks mentioned:Move Abroad Masterclass (30+) shehitrefresh.com/masterclassVisa Guide to Living in Europe shehitrefresh.com/visaguideFree Move Abroad Guide shehitrefresh.com/moveabroadguideWebsite shehitrefresh.comInstagraminstagram.com/shehitrefreshMove Abroad Membership: https://shehitrefresh.com/loungeMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore how Michelle Grosser, a nervous system and somatics coach, transformed her business using a private podcast lead magnet. Discover how she attracted nearly 3,000 leads, built a waitlist of 130+ women, and now fills her quarterly group coaching program through personal video invites—all while transitioning from running a law firm to full-time coaching. Topics CoveredCreating a simple, direct private podcast lead magnet strategyThe five-part "Heal Your Burnout" private podcast structureUsing private podcasts when guesting on other showsEmail nurture sequences that support private podcast consumptionConverting private podcast listeners to program waitlistsReplacing webinars with personal video invites for program salesFuture plans for Q&A private podcasts and somatic playlistsRepurposing public podcast content into targeted private feedsLinks MentionedInstagram: http://www.michellegrosser.com/burnoutHeal Your Burnout private podcast: http://www.michellegrosser.com/burnoutMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore messaging mentor Ellie Kime's unique approach to private podcasting with her "choose your own adventure" lead magnet. Discover how she created a self-segmenting audio experience that helps business owners identify their specific messaging challenges while simultaneously qualifying them as ideal clients. Learn why this interactive format outperforms traditional lead magnets and how it's transformed her sales conversations. Topics CoveredThe concept behind choose your own adventure private podcastsHow self-segmenting audio content works in practiceUsing private podcasts to qualify clients before sales callsCreating immersive marketing experiences with audioLeveraging listener data to understand audience needsConverting audio listeners into one-to-one clientsThe psychology behind permission-based content consumptionLinks MentionedWebsite: https://www.eleanormollie.co.ukInstagram: https://www.instagram.com/eleanor_mollieThreads: https://www.threads.net/@eleanor_mollieInside The Jar Podcast: https://www.eleanormollie.co.uk/jarMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts.Topics CoveredEvolution of the original secret podcast strategy over two yearsIntegration of low-ticket offers into the private podcast ecosystemComplete re-recording process and reasoning behind the updateRunning Facebook ads to private podcasts with specific targeting strategiesTeaching other entrepreneurs through the "Secret Podcast Starter Pack"Using private podcasts as "sideways webinars" with seamless pitch integrationCreating client-only private podcasts for ongoing supportThe importance of specificity in podcast topics for ad successLinks MentionedWebsite: https://nicoleculver.co/secretInstagram: https://instagram.com/nicoleculverMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.  Topics CoveredHow Amanda discovered private podcasts through Emily HirschConverting webinar content into a three-part private podcast seriesThe psychology of exclusivity in private podcast marketingBuilding a comprehensive funnel with email sequences, text messaging, and downloadable resourcesCreating urgency through tuition incentives for quick action-takersThe intimacy factor that makes private podcasts feel like gifts rather than sales pitchesWhy she's made zero changes to her funnel in three yearsLinks MentionedWebsite: https://amandakarlstadcoaching.comInstagram: @amandakarlstadcoachingYouTube: Amanda KarlstadAmanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.