Episode 7 | How I Went From Homemade Broth to a £30 MILLION BUSINESS

Episode 7 | How I Went From Homemade Broth to a £30 MILLION BUSINESS

From Lead Out Loud by Warwick Business School

July 17, 2025 · 59 min · Season 1 · Episode 7

About this episode

Maxine Laceby shares her journey from personal transformation to building a successful business, Absolute Collagen, worth £30 million.

At the age of 49, Maxine Laceby DARED TO GO BARE. Stripped of make-up and wearing dowdy clothes (her words), she finally realised who she was. From there, she started drinking homemade bone broth – an act of self-care that became Absolute Collagen. A business that has, to this day, turned over £30 million. In this month's podcast, we got Maxine talking to Dr Ketan Goswami, an academic at Warwick Business School who loves spending time focusing on micro-level entrepreneurial actions and ...

People in this episode

Guest: Maxine Laceby

Topics covered

  • entrepreneurship
  • self-care
  • business growth

Keywords

  • bone broth
  • Absolute Collagen
  • self-discovery

Mentioned in this episode

Products: Absolute Collagen

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