Season 7, Episode 1: How to Build Your Personal Brand with Guest, Bob Gurr, Legendary Disney Imagineer

About this episode

Jayzen Patria discusses the importance of personal branding for career success in a rapidly changing workplace with guest Bob Gurr.

Happy New Year and welcome to Season 7 of the LEAD WITH YOUR BRAND!™ Podcast. Jayzen Patria kicks off the new season with a clear and urgent message: the rules of career success have changed—and your personal brand is non-negotiable in 2026. Economic uncertainty, rapid AI adoption, shifting corporate priorities, and nonstop disruption have created a perfect storm in today’s workplace. In this environment, companies are no longer looking for interchangeable workers. They are looking for standout talent with a clear, trusted, super-premium personal brand. Your personal brand is no longer about self-promotion. It’s about career ownership, relevance, and long-term opportunity. In this episode, Jayzen breaks down why your brand determines: • Who gets a seat at the table • Who gets trusted with new opportunities • Who gets paid more—and why Key Takeaways: Are you coffee or are you Starbucks? Commodity professionals are interchangeable. Super-premium brands are sought out, trusted, and paid more. Great work alone isn’t enough anymore If people don’t know your value, they can’t advocate for you, sponsor you, or amplify your impact. Your brand earns you a seat at the table Opportunities…

People in this episode

Host: Jayzen Patria

Guest: Bob Gurr

Topics covered

• personal branding
• career success
• AI impact
• networking
• opportunity

Keywords

• personal brand
• career ownership
• economic uncertainty
• AI adoption
• network expansion

Mentioned in this episode

Organizations: Disney

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• Season 7, Episode 11: How to Turn Your Network Into a Career Advantage with Guest, Andrew Turner, Employee Engagement Director, Diageo North America · May 20, 2026 · 1h 10m
• Season 7, Episode 10: From Imposter Syndrome to AI Success with Guest Anya Cheng, Founder and CEO of Taelor · May 6, 2026 · 1h 0m
• Season 7, Episode 9: Finding the Opportunity in the Storm with Guest, Christine Escribano, Owner & Chief Design Officer, Cherry Home Designs LLC · April 22, 2026 · 1h 7m
• Season 7, Episode 8: Be Your Own CMO with Guest, Matt Brooks, VP and Head of Enterprise Data and Technology Solutions, Nationwide Mutual Insurance Company · April 8, 2026 · 1h 8m
• Season 7, Episode 7: How to Build Your SingatureStyle with Guest,Malinda Sanna, Founder and CEO, LookLook · March 25, 2026 · 1h 12m