Ep. 129 — Client Loyalty Drops to 37%: Why Strong Relationships No Longer Guarantee Future Work - with Matt Dixon
From LEADERS IN CONSULTING by SAWOO
April 22, 2026 · 53 min · Season 1 · Episode 129
About this episode
This episode explores the decline in client loyalty and the need for more than strong relationships to secure future work.
Send us Fan Mail Client loyalty is collapsing. This episode explores why you need more than a strong relationship to secure follow-on work. Matthew Dixon, co-founder of DCM Insights and co-author of The Activator Advantage, says consulting growth is breaking away from its traditional model. Despite strong delivery and trusted client relationships, firms are increasingly forced to compete for work they once would have won by default. Matthew unpacks the structural decline in client loyalty...
People in this episode
Host: SAWOO
Guest: Matt Dixon
Topics covered
- client loyalty
- consulting growth
- strong relationships
- business competition
- client relationships
Keywords
- client loyalty
- consulting
- business relationships
- Matthew Dixon
- DCM Insights
Mentioned in this episode
Organizations: DCM Insights
Books & works: The Activator Advantage
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