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900 to 3K🎙 Daily cadence·159 episodes·Last published today - Monthly Reach
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3K to 10K🇳🇿100% - Active Followers
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1.2K to 4K
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Recent episodes
157. Legacy, Land, and Letting Go with Brent Turner
May 26, 2026
Unknown duration
156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn
May 19, 2026
Unknown duration
155. What It Takes to Be a Superior Rep with Sidney Schmidt
May 12, 2026
Unknown duration
154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack
May 5, 2026
Unknown duration
153. Verification, Value, and the Future of Beef Production, with Leann Saunders
Apr 28, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/26/26 | ![]() 157. Legacy, Land, and Letting Go with Brent Turner | In this week’s episode, I’m sitting down with Brent Turner, founder of Agri-Generational and author of Piece of Land, for a conversation that I honestly think every farm and ranch family needs to hear. We dive into the realities of succession planning, why so many families avoid these conversations, and what’s actually at stake when there’s no clear plan in place. Brent shares how his background in financial planning and decades of working alongside agricultural families led him to focus exclusively on helping farms and ranches navigate transition, continuity, and legacy. We also talk about the emotional side of succession, the different “hats” operators wear inside a business, and why the role of “chief wisdom officer” may be one of the most important positions in a family operation. More than anything, this episode is about building something that lasts, empowering the next generation, and making sure the future of your operation is determined by design instead of default. Whether you’re actively involved in succession conversations or hoping to create something different for your own family one day, this episode is packed with perspective and practical takeaways.Be sure to subscribe/follow the show so you never miss an episode!Connect with BrentVisit the Agri-Generational websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Agri-Generational QuizPeace of Land by Brent TurnerLonesome Dove by Larry McMurtryJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 5/19/26 | ![]() 156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn | I’m so excited for this week’s episode! I’m sitting down with my friend Rachel McGinn, who many of you probably know online as Rachel Joi. Rachel was truly one of the original creators sharing Western fashion online in the early days of Instagram, and in this conversation, we talk about how much life has changed since then.From fashion and content creation to motherhood, ranch life, music, and silversmithing, Rachel shares what it has looked like to evolve through completely different seasons of life while still staying true to herself. We also talk about confidence, identity, creativity, and the reality that sometimes growth means letting go of old versions of yourself in order to step fully into the life you’ve prayed for.Rachel also shares how she taught herself silversmithing through YouTube and online maker communities after becoming a mom of four, and why continuing to chase your own passions alongside parenthood matters. This episode is an honest conversation about reinvention, perspective, and learning to embrace the season of life you’re in rather than constantly looking backward.Be sure to subscribe/follow the show so you never miss an episode!Connect with Rachel:Visit her websiteFollow on Instagram @racheljoiConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 21. How To Cultivate Confidence with Lindsay BranquinhoBe A Maker SchoolWalk Up Songs Spotify PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 5/12/26 | ![]() 155. What It Takes to Be a Superior Rep with Sidney Schmidt | In this week’s episode, I’m sitting down with Sidney Schmidt, a Superior Livestock Auction representative, to talk about what it really looks like to build a career in cattle marketing from the ground up. Sidney shares his journey from growing up around cattle to working in feedyards and eventually stepping into a role with Superior, where he built his book of business through relationships, trust, and years of industry experience. Superior is one of our Unlimited Hiring partners here at Of The West, and this is exactly the kind of partnership I love because it connects the right people with the right opportunities in our industry.We also dive into the realities of earning trust in the cattle industry, balancing the needs of both buyers and sellers, and why humility and consistency matter more than any sales pitch. From lessons learned the hard way to the importance of long-term relationships and reputation, this conversation is a powerful reminder that in agriculture, people do business with people, and how you show up every day matters. If you’ve ever been curious about a career with Superior, whether as a rep or working within one of their offices, this episode gives you a real look at what that path can look like.Be sure to subscribe/follow the show so you never miss an episode!Connect with Superior Livestock Auction:Visit the websiteFollow on Instagram @superiorlivestockFollow on YouTube @superiorlivestockauctionConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Of The West Unlimited + Concierge Jobs Of The WestWhen a Man’s a Man by Harold Bell WrightJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 5/5/26 | ![]() 154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack | In this week’s episode, I’m sitting down with Kristin Kiseljack, founder of Ida Mae Home, to talk about her journey from corporate retail buyer to building a business rooted in heritage, creativity, and American manufacturing. Kristin shares how she got her start working in global retail and import production, and how the challenges of that industry ultimately led her to bring production back to Texas. We talk about what it really looks like to build a product-based business, from managing supply chain chaos to trusting your instincts when creating something new.We also dive into the creative side of the business, including where she finds inspiration and how trends start. This conversation is all about building something meaningful, staying adaptable, and creating products that connect with people on a deeper level.Be sure to subscribe/follow the show so you never miss an episode!Connect with Kristin:Visit Ida Mae HomeFollow on Instagram @idamaehomeConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Tony LamaSavannah 7’sMaverick Fine Western WearTeskey’sCavender’sDillard’sJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 4/28/26 | ![]() 153. Verification, Value, and the Future of Beef Production, with Leann Saunders | In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification.Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain.We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward.Be sure to subscribe/follow the show so you never miss an episode!Connect with Leann:Visit Where Food Comes FromCall (866) 395-5883Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:2026 Power of Meat Study (Ann-Marie Roerink)The Nightingale by Kristin HannahJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 4/21/26 | ![]() 152. From Self-Taught to Stardom with Shannon "Mud" Lowery | This week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, starting with a need to support his roping lifestyle and turning it into one of the most recognizable names in Western jewelry. From those early days of figuring things out to having his pieces worn by some of the biggest names in country music, this conversation is a real look at what it takes to grow something from the ground up.We also get into the realities behind the business, including rising silver costs, navigating creativity versus commercial demand, and what it looks like to stay true to your work in an industry that can be quick to copy. More than anything, this episode is about values, building something with integrity, and keeping your priorities straight, because at the end of the day, success doesn’t mean much if it comes at the expense of the people who matter most.Be sure to subscribe/follow the show so you never miss an episode!Connect with Shannon “Mud” Lowery:Follow on Instagram @mudloweryFollow on Facebook @mudloweryFollow on TikTok @mudloweryVisit his websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 137. Someone Copied You, Now What? With Attorney at Law, Andrea SagerHow I Built This with Guy RazJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 4/14/26 | ![]() 151. Finding Your God-Given Purpose in Life and Business with Shelby Clement | This week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose.We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do.Be sure to subscribe/follow the show so you never miss an episode!Connect with Shelby:Follow on Instagram @itsshelbyclementVisit her websiteListen to her podcast, Shelby ClementConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Shop NUUDS Code: SHELBY12969Shelby Clement: Episode 150. How Jessie Jarvis Built a Faith-Driven BusinessJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 4/7/26 | ![]() 150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew Coppin | This week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations.Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation.Be sure to subscribe/follow the show so you never miss an episode!Connect with Andrew:Visit RanchbotFollow Ranchbot on Facebook @ranchbottechFollow Ranchbot on Instagram @ranchbotConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:RanchbotCattleConJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 3/31/26 | ![]() 149. How to Find a Mentor! | In this final episode of Mentor March, I’m doing something a little different. Instead of bringing on another guest, I’m diving into a topic that completely shifted my perspective after seeing that 67% of you said you don’t currently have a mentor. So today, I’m breaking down how to actually build your own “board of directors” and why mentorship doesn’t have to look formal to be impactful. From people already in your life to those you follow online, I share real, practical ways to start building those relationships.I cover everything from getting in the right rooms and learning through proximity to engaging with people you admire online and investing in mentorship when it makes sense. I also share why peer mentorship is often overlooked but incredibly powerful. If you’ve ever felt like you don’t know where to start, this episode is your step-by-step push to stop waiting and start building the relationships that will help you grow.Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 21. How To Cultivate Confidence with Lindsay BranquinhoCowgirl Magazine 30 Under 30 Leadership Summit CODE: OVER30Farm Wives Club - The EventCattleConCommodity ClassicAmerican Farm Bureau Federation Annual ConventionEmma GredeJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 3/24/26 | ![]() 148. Mentor March: Lessons in Life and Business with Ashley Alderson | In this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on.We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined.Be sure to subscribe/follow the show so you never miss an episode!Connect with Ashley:Check out her websiteFollow on Instagram @theboutiquehub and @ajaldersonBoutique Chat PodcastConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 52: Community Over Competition with Ashley AldersonCymbiotika MagnesiumJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
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| 3/17/26 | ![]() 147. Mentorship and Leadership in Agriculture with Laurie Lickley | This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council. Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture. Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Boys in the Boat by Daniel James BrownLazy B by Sandra Day O’Connor1929 by Andrew Ross SorkinThe Millennial Ag PodcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 3/10/26 | ![]() 146. Building Brands That Last with Jillian Murphy | This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.Be sure to subscribe/follow the show so you never miss an episode!Connect with Jillian:Follow on Instagram @thejillianmurphyListen to her podcast, The Jillian Murphy Show Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Relationship Bank Account by Jeff FensterNodpodJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 3/3/26 | ![]() 145. Why You Need a Board of Directors (Introducing Mentor March) | I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build.In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors. Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at hello@ofthewest.coSubscribe to Of The West's NewslettersList your jobs on Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West | — | ||||||
| 2/24/26 | ![]() 144. Paving the Way and Choosing Joy with Pam Minick | This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy. Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience. We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used. Resources & Links: Nespresso Machine Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Pam: Follow on Instagram @pamelaminick Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 2/17/26 | ![]() 143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman | I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever. We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community. Resources & Links: Episode 136. Girl Talk: Lessons from Leading 36,000 Volunteers with Melinda Underhill Lonesome Dove: A Novel by Larry McMurtry Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Chris: Follow on Instagram @rodeohouston Visit the Houston Livestock Show and Rodeo Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 2/10/26 | ![]() 142. Holding On, Too Tightly | In this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics. This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you. Resources & Links: Of Mice and Men by John Steinbeck The Alchemist by Paulo Coelho Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 2/3/26 | ![]() 141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms | This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table. Resources & Links: Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer The Infinite Game by Simon Sinek Unreasonable Hospitality by Will Guidara The Let Them Theory by Mel Robbins Small Giants by Bo Burlingham Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Brian: Follow on Instagram @ourfarms Visit Our Farms website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 1/27/26 | ![]() 140. Stop Waffling, Start Deciding: Decision-Making with Kacee Bohle | This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis. Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going. Resources & Links: AgriMinds Summit AgriMinds Climbing with Coach Kiah podcast Atomic Habits by James Clear Marie Kondo Working Genius Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Kacee: Follow on Instagram @agcoachkacee Visit her website Follow on LinkedIn Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 1/20/26 | ![]() 139. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 2 | We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families. Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection. Listen to Part 1 if you missed it! Resources & Links: Episode 85. Journey to Wellness with Jena Oschner Episode 138. Girl Talk (with Jena Oschner): Rethinking “Health” Part 1 Good Life Beef Farm Wife Tallow Radiance Rebel Vlasic Purely Pickles (dye-free) Arnica Montana Simply O3 Ozone Generator Redmond Real Salt LMNT electrolytes EWG Healthy Living App Toups & Co Dry Shampoo Zoya nail polish Isle of Paradise self-tanning drops Rebounder Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 1/13/26 | ![]() 138. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 1 | I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes. We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation! Resources & Links: Good Life Beef Sweet Briar Creative Leaders of the West Episode 85: Journey to Wellness with Jena Oschner Beyond the Crops Episode 50: How Functional Medicine Healed Chronic Migraines and Lyme Disease Farm Wife Tallow Our Place Air Fryer Ninja Combi Air Fryer 3 Farm Daughters Pasta Simple Mills Siete Foods Thrive Market Grocery Outlet Izzio Artisan Bakery Partners Sourdough Crackers NARS Cosmetics Partake Foods Cookies Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 1/6/26 | ![]() 137. Someone Copied You, Now What? With Attorney at Law, Andrea Sager | This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are. We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms. Resources & Links: The Legalpreneur Membership Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Andrea: Follow on Instagram @andreasagerlaw and @thelegalpreneur Follow on TikTok @thelegalpreneur Listen to The Legalpreneur Podcast Visit her websites AndreaSager.com and TheLegalpreneur.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 12/30/25 | ![]() 136. Lessons from Leading 36,000 Volunteers with Melinda Underhill | This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine. We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world. Resources & Links: Peloton Dare to Lead by Brené Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Follow the Houston Livestock Show and Rodeo: Follow on Instagram @rodeohouston Visit the website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 12/23/25 | ![]() 135. Girl Talk: My Decision to Get a Blepharoplasty | In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you. I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation. Resources & Links: Idaho Eyelid and Facial Plastic Surgery Radiance Rebel Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 12/16/25 | ![]() 134. When Goals Shift with Shada Brazile | This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection. In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Shada: Follow on Instagram @shada_brazile Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
| 12/9/25 | ![]() 133. Keeping Rodeo Relevant with Tiah DeGrofft | This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links: Pendleton Round-Up How to Win Friends & Influence People by Dale Carnegie Let’er Buck Not Gonna Lie with Kylie Kelce Podcast Calm Down with Erin & Charissa Podcast The Skinny Confidential Him & Her Show Podcast The Chris Harder Show Podcast The Ed Mylett Show Podcast Toter Tales with Coleman Proctor Podcast The Jeff Fenster Show Podcast The Luke Branquinho Show Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on Of The West Connect with Tiah: Follow on Instagram @tdegrofft Follow on Facebook @tiah.degrofft Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices | — | ||||||
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