Leadership, Brand Strategy & Transformation - Minter Dialogue

In this conversation, Minter Dial welcomes Tim Lewko, CEO of Thinking Dimensions, whose decades of strategic advisory work have spanned four continents and hundreds of organisations. With real-world experience working side by side with CEOs on growth and transformation, Speaker A brings an unapologetically practical approach to the complexities of strategic decision-making. In this wide-ranging exchange, Tim delves into the lessons he’s drawn from both history and the boardroom, weaving in powerful stories—such as his uncle’s harrowing experience as a World War II prisoner of war—to underscore why personal values, freedom, and purpose are the true drivers behind long-term success. The conversation moves from deeply personal perspectives on resilience to the pragmatic realities faced by today’s leaders, connecting the dots between personal narrative and corporate stewardship. Minter and Tim explore the nuances of authentic leadership, with Tim outlining his MOVE framework—Making thinking Visible, Orienting around advantage, Visible bets, and Executing in rhythm—captured in his new book, "MOVE: AI-Powered Strategy for a Fast World." The discussion dives into why organisations falter when they chase after muddled strategies or become lost in the fog of too many priorities. Tim pulls no punches on the pitfalls of corporate jargon, instead showing what it takes to foster clarity, transparency, and true engagement in executive teams. Listeners will hear why framing purpose and criteria is the linchpin of strategic success, how leveraging AI as a thinking partner is transforming the speed and quality of decision-making, and why the ability to boil down complexity to its essentials separates thriving organisations from those that stagnate. Whether you’re a CEO, a team leader, or simply curious about how to make strategic frameworks truly actionable, this episode offers a blueprint for building purposeful cultures and harnessing technology without sacrificing authenticity. Tune in as Minter and Tim challenge prevailing assumptions and provide an energising vision for strategy in a changing world.

In this conversation, Minter Dial is joined by Olivier Hinton, innovation strategist and psychologist, whose cross-Channel upbringing and multinational experience have profoundly shaped his perspective on change and creativity. Drawing from a career spanning France, the UK, Italy and beyond, Olivier Hinton sheds light on why embracing change is fundamental to innovation, and why companies must learn to “zoom out” from what they think they know in order to truly break new ground. The pair explore the real-world challenges organisations face when shifting from operational excellence to genuine innovation, untangling why it’s so difficult to step away from established routines and the seductive comfort of “if it isn’t broken, don’t fix it.” Olivier Hinton goes behind the scenes of Groupe Zebra’s approach to consulting on innovation and design, stressing the importance of integrating structure, function, and symbolism—not just in products, but in the processes and cultures that bring them to life. The discussion features candid examples—from the pitfalls of design innovation in everyday products, to the tricky dance of involving legal and financial stakeholders without stifling creative risk. The conversation delves into the influence of company culture, and the necessity of aligning innovation with brand DNA, illustrated by lessons from the likes of Renault and Dyson. Olivier also shares insights into the evolving role of AI, both as an enhancer of human insight and as a tool whose promise is all too often overestimated. Whether you’re wrestling with innovation briefs, rethinking your approach to leadership, or navigating the tensions between flexibility and backbone, this episode is brimming with fresh perspectives on building tomorrow’s business. Tune in as Minter Dial and Olivier Hinton challenge the buzzwords, uncover the thorny realities, and offer pathways to more human-centred, commercially viable innovation.

In this conversation, Minter Dial sits down with Leilani Garrett, founder of Be More Human, former technology sales executive, and accomplished novelist. Drawing from over thirty years of experience navigating the corporate world and her journey as a writer, Leilani Garrett explores the transformative power of storytelling in fostering radical empathy, not just as a tool for innovation and growth, but as a blueprint for uplifting one another in life and work. The exchange delves deeply into what it means to be human—and indeed, “more human”—both in the workplace and society at large. Leilani Garrett unpacks the tension between authenticity and the performative masks many adopt to succeed at work, reflecting on her own experiences balancing ambition, identity, and creativity within traditionally male-dominated corporate structures. Together, they question how we define “us” and “them”, address the importance of curiosity over judgement in divided times, and probe how leaders and teams can unlock greater cohesion, trust, and innovation by truly listening to the stories of others. From the challenges of integrating side hustles and creative pursuits with high-powered careers, to the cultural impact of major tech mergers, and the courage it takes to reveal oneself through creative work, this episode is rich with nuanced insight and practical wisdom. For those seeking to lead with empathy, to navigate the complexities of identity in modern organisations, or to find their authentic voice amidst conformity, this episode offers inspiration and a fresh perspective on what it means to thrive as a human being—at work and beyond.

In this episode, Minter Dial welcomes AI creative technologist and community builder Rebecca Rowntree, whose journey bridges advertising, technology, and the world of creative collaboration. Rebecca Rowntree shares her experiences founding Get Shit Done, a thriving WhatsApp-based creative community, and explains how her background as a bilingual creative director informs her approach to culture-driven campaigns for leading brands like Nike, PlayStation, and Kellogg's. The conversation unfolds into Rebecca Rowntree’s work with AI assistants, revealing practical ways for individuals and businesses to build proprietary tools that reflect their personality, values, and empathy. She highlights the importance of human-centered prompting in AI, demystifies memory and context in large language models, and champions diversity in the tech space—especially the crucial need for women’s voices in shaping the future of AI. Minter Dial and Rebecca Rowntree also explore the ethical complexities of emotionally resonant advertising, why balancing creativity and technology matters, and how the intimacy of platforms like WhatsApp enables authentic connection and support in an overwhelming digital landscape. Listeners learn how curiosity, empathy, and even anger can fuel meaningful action—both in business and life. Whether you’re a marketer grappling with AI integration, a founder searching for the right community, or simply curious about how technology can become more human, this episode offers real-world advice and plenty of inspiration. Tune in as Minter Dial and Rebecca Rowntree dissect the promise and pitfalls of AI, creativity, and cultural connection in today’s fast-moving world.

In this episode, Minter Dial welcomes Peter Tonagh, acclaimed Australian business leader and board chair, recognized for his transformative roles at organizations like Boston Consulting Group, Foxtel, News Corporation, and Quantium. Drawing on a career that spans high-level consulting, operational leadership, and deep experience in media and technology, Peter Tonagh shares his journey from a small-town upbringing to the C-suite, highlighting the key experiences that shaped his leadership ethos. In this thoughtful conversation, Peter unpacks the real-world challenges of moving from consulting into operational roles, revealing why decision overload, people management, and culture are often underestimated hurdles for new executives. The discussion explores Peter’s evolution in understanding brand—not as a static asset, but as the living sum of every customer interaction—and illustrates how building authentic partnerships with employees and suppliers is vital for business success. Minter and Peter also delve into the realities of governance, the role of boards, and the necessity of balancing compliance with innovation in today’s turbulent business landscape. With a sharp focus on purpose and organizational DNA, Peter shares why aligning personal and corporate purpose is crucial for high-performing leadership and how psychological safety and authentic culture underpin diversity and team success. The conversation culminates with an exploration of artificial intelligence: Peter offers pragmatic frameworks for AI adoption, urging leaders to see non-adoption as the bigger risk. He shares practical methods for keeping AI productive and safe—such as building personal digital twins and placing a human firmly “in the loop.” Brimming with actionable leadership insights, hard-won lessons on brand and culture, and an energizing vision for AI-driven transformation, this episode is essential listening for anyone navigating disruption, building teams, or driving innovation at scale.

In this conversation, Minter Dial welcomes leadership expert and coach Tess Fyalka, author of Walking the Leadership Ledge, who brings deep insight from years of cultivating leaders, especially those navigating the challenges of stepping into new management roles. Through their dynamic exchange, Tess Fyalka reveals her passion for empowering emerging leaders to find their unique leadership voice rooted in courage, authenticity, and compassion. Together, they unpack the realities of the "messy middle"—that liminal space where new managers must reconcile their own values with inherited company cultures, internal politics, and the sometimes conflicting styles of bosses above and teams below. The discussion highlights practical strategies to build team alignment, navigate organizational dysfunction, and foster genuine trust, not just as abstract values on a wall but as lived, actionable behaviors. Minter and Tess also delve into the art (and struggle) of delegation, reframing it as a tool for engagement and growth—for both employee development and for leaders seeking to avoid burnout. Tess introduces her concept of the “leadership ledge” as a metaphor for the uncertainty leaders face, and offers pragmatic advice on balancing courage with compassion, flexibility with resolve, and self-reflection with action. Whether you’re a newly minted manager, an experienced leader aiming to polish new facets, or someone seeking to drive authentic purpose in your organization, this episode brims with straight-talking wisdom and practical tools. Join Minter Dial and Tess Fyalka as they strip away the myths of 20th-century command-and-control leadership and chart a path for resilient, human-centered leadership in today’s ever-changing world.

In this conversation, Minter Dial sits down with entrepreneur and growth expert Cody Schneider, who brings years of hands-on experience from building early-stage startups, scaling teams, and innovating at the cutting edge of AI-powered growth tools. In this wide-ranging exchange, Cody Schneider shares the lessons he’s learned from helping companies embrace digital transformation, with a special focus on fostering individual agency and unlocking the power of in-house champions. The discussion dives into the realities of AI adoption in organizations—why simply mandating usage rarely works, and how empowering team members to automate their own workflows can supercharge productivity and satisfaction. The pair also explores the evolving media landscape, with Cody Schneider emphasizing why distribution and owned media are quickly eclipsing product as key competitive moats in a world where creating features is easier and cheaper than ever. He introduces listeners to his compelling concept of “digital gravity,” revealing how brands can build a defensible presence and lasting influence online. Whether you’re navigating AI implementation, wrestling with brand-building in a crowded space, or searching for the right approach to content creation in an AI-driven world, this episode is packed with actionable insights and fresh perspectives. Tune in as Minter Dial and Cody Schneider challenge conventional wisdom and offer new frameworks for thriving in today’s fast-evolving business environment.

In this episode, Minter sits down with Jeremy Schwartz, an accomplished mountaineer, long-distance cyclist, adventurer, and industry veteran known for his transformational leadership at companies like L’Oréal, The Body Shop, Sainsbury's, and Pandora. Together, they explore the importance of bringing personal elements and emotional authenticity into the workplace, the nuanced role of fear and empathy in corporate cultures, and the delicate balance between creativity and rationality that defines brand success. Jeremy Schwartz reflects on his pivotal role in launching iconic campaigns such as “Because I’m Worth It,” discusses the challenges of cultivating corporate and brand purpose within conglomerates, and shares candid stories about risk-taking, bold decision-making, and the pursuit of innovation. Whether you're a leader, marketer, or entrepreneur, this conversation is packed with actionable insights and wisdom on creating impact, fostering teamwork, and building brands that truly matter. Tune in for a rich conversation that combines personal anecdotes, strategic thinking, and a touch of humor—guaranteed to leave you inspired and ready to tackle your own business challenges.

Welcome back to Minter Dialogue (in English), where we explore the deeper journeys of leadership, meaningfulness, and personal growth. In this episode, host Minter Dial sits down with Marc Pitman, a seasoned coach, author, and expert in nonprofit fundraising, for a lively and insightful conversation that spans decades of leadership experience. What does it truly mean to lead with authenticity, humility, and confidence—especially in a world that often equates doubt with weakness? Marc Pitman shares his unique perspective on the evolving landscape of coaching in America, diving into the essential qualities that make great leaders and coaches alike. Drawing from his own journey, Marc Pitman examines the interplay between doubt and action, the power of self-awareness, and the challenge of finding your own voice amidst societal pressures and business demands. Together, Minter Dial and Marc Pitman discuss everything from the stigma of coaching, the pitfalls of rigid leadership, and the importance of humility, to navigating succession and legacy in business and nonprofit organizations. With candid stories, practical analogies, and thoughtful debate, this episode is a must-listen for anyone seeking purpose, personal growth, and true leadership in their life and work. Tune in to discover how doubt can become your ally, why embracing your strengths and weaknesses matters, and how to carve a legacy that goes beyond mere success—courtesy of two voices passionate about elevating the conversation around leadership.

In this episode of Minter Dialogue, Sarah McLaughlin discusses her new book "Authoritarians in the Academy" and the crucial topic of free speech on university campuses. With Minter Dial, she explores how foreign governments influence campus censorship, the complexity of cultural versus legal definitions of free expression, and why defending speech—even unpopular opinions—is vital for democracy.

In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with Brian Halligan, co-founder and former CEO of HubSpot. Together, they explore why the unconventional, fan-centric business lessons from the Grateful Dead are more relevant than ever in an age dominated by digital chaos and AI. David Meerman Scott unpacks the enduring legacy of the band, discussing the importance of human connection, fandom, and letting go—both in music and business. The discussion also dives into leadership transitions, from Jerry Garcia’s era to the bold addition of John Mayer, examining how the band’s openness to innovation has kept their music and message alive for new generations. Tune in for a conversation that covers everything from navigating change in business and life to the power of authentic experiences and the wisdom in embracing both risk and generosity. Whether you’re a marketer, a Deadhead, or simply curious about how to build lasting legacies, this episode is packed with stories and actionable insights you won’t want to miss.

In this episode, I’m joined by Professor Jürgen Weigand from WHU – Otto Beisheim School of Management, one of Germany’s most prestigious business schools. We dig into Jurgen Weigand’s fascinating professional journey, from his start in academia and time abroad in the U.S., to his experience as a civil servant in the Netherlands and his influential role in shaping leadership programs at WHU. We chat about the true purpose of education, the importance of meaningful work—no matter what stage you’re at in your career—and the differences between American and German approaches to teaching. Jurgen Weigand also shares insights from his co-authored books, "Hope is Not a Strategy" and "From Chaos to Clarity," and explains why successful strategy is about ownership, humility, and navigating complexity rather than trying to master it. If you’ve ever wondered why so many transformation projects and strategies fail, or how cognitive diversity and strong communication can make all the difference in leadership, you’ll find practical takeaways and plenty of food for thought in our conversation.

Henry King and Vala Afshar, co-authors of Autonomous, join me to explore how AI-first strategies are reshaping business fitness. Henry brings his unique journey from CIO to design thinking expert, whilst Vala shares insights from his decade as Salesforce's chief evangelist. We examine Salesforce's V2MOM framework—a radical transparency tool that aligns 80,000 employees—and discuss why the best implementations often mean resisting customisation. The conversation tackles uncomfortable truths about autonomous vehicles, digital labour, and the erosion of human agency, whilst exploring how companies can eliminate waste through agentic AI. Henry and Vala challenge the notion that relationships will diminish in an AI-driven world, arguing instead that they'll become more critical. We discuss enterprise fitness, the importance of identifying organisational blockages, and why trust—defined as competence plus character—remains the foundation for transformation in an age where we're the last generation managing only people.