How CEO Zak Brown Turned Around McLaren Racing | Leadership Next

About this episode

Zak Brown discusses his strategies for turning around McLaren Racing's Formula 1 team.

McLaren Racing’s Formula 1 team was in a period of decline and suffering record-low sponsorship revenue before Zak Brown took over as CEO. Shortly before McLaren's second consecutive win at the Constructors’ Championship, Brown sat down for an interview with Fortune’s Diane Brady and Kristin Stoller. He shared how he was able to turn around the culture at McLaren with a “no-blame” policy and his approach to managing the fastest racing drivers in the world.

People in this episode

Hosts: Diane Brady, Kristin Stoller

Guest: Zak Brown

Topics covered

• leadership
• business turnaround
• Formula 1
• team culture
• sponsorship

Keywords

• McLaren Racing
• Zak Brown
• Formula 1
• team culture
• no-blame policy
• sponsorship revenue
• leadership

Mentioned in this episode

Organizations: McLaren Racing, Fortune

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