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Recent episodes
The Invisible Rules That Decide Who Gets The Deal in Business with Ujwal Arkalgud
Feb 25, 2026
52m 38s
Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom
Feb 11, 2026
37m 26s
Episode 69: Why Being Memorable Beats Being Everywhere with Oksana Koriakova
Jan 28, 2026
34m 18s
Episode 68: The Life You’d See in a Museum: Are You Living It? with John Strelecky
Jan 14, 2026
54m 13s
The Compassion Within: How to Grow a Business That Reflects Your Values with Robert Glazer
Oct 15, 2025
42m 18s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 2/25/26 |  The Invisible Rules That Decide Who Gets The Deal in Business with Ujwal Arkalgud✨ | business dealscredibility+4 | Ujwal Arkalgud | McDonald’sGeneral Mills | — | invisible rulesenterprise sales+5 | — | 52m 38s | |
| 2/11/26 |  Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom | The most powerful business transformations often come from embracing who you already are. In this episode of the Lean Marketing Podcast, I sit down with my friend Omar Zenhom, host of the $100 MBA Show and founder of WebinarNinja, for a candid, wide-ranging conversation about building leverage in business without overcomplicating things. We talk about how to build a standout personal brand, the surprising power of live events, and why now is the best time in history to start a business. We also talk about AI, content creation, and how to turn your unique experience into your most valuable asset. Whether you’re stuck in a corporate role, unsure of your next move, or already building something meaningful, this episode is packed with practical insights and grounded perspectives that can help you move forward with more clarity and less guesswork. Key Takeaways:1. How Personal Branding Became a Business Priority: Omar opens up about his mindset shift that took him from ignoring his personal brand to investing in it intentionally—and why authenticity wins.2. Scaling Content with Purpose and Team: We discuss his move to local in-person production, hiring a videographer, and the difference it makes when you become the talent, not the technician,3. Online Business in 2026: What's Changed and What Still Works: From SaaS to content to affiliate marketing—what still works, what doesn’t, and how to cut through analysis paralysis.4. From Teaching to Podcasting: Owning Your Unique Skill Stack: Omar shares how he stopped imitating others and leaned into his teaching background to create a top-ranked podcast.5. The Easiest First Business You Can Start Today: Why running small live events can be your fast track into entrepreneurship—and what you’ll learn from it that no online course can teach.Connect with Omar Zenhom:Website: https://omarzenhom.com/LinkedIn: https://www.linkedin.com/in/omarzenhom/Instagram: https://www.instagram.com/omarzenhom/YouTube: https://www.youtube.com/@100mbaConnect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 37m 26s | ||||||
| 1/28/26 |  Episode 69: Why Being Memorable Beats Being Everywhere with Oksana Koriakova | In a world hooked on automation and volume, it’s easy to forget that the most impactful marketing is often the most human. In this episode, I sit down with Oksana Koriakova, an expert in physical and relationship-based marketing, to explore the power of intentional, high-touch campaigns. From physical mail to unexpected gifts, Oksana shares how she’s helped brands cut through digital noise with personalized outreach that creates real conversations. We also dig into why being memorable beats being everywhere, and how marketers can build trust that lasts. If you’re tired of cold tactics and looking to create real impact, this episode will shift how you think about connection and conversion.Key Takeaways:1. How to Deliver Joy by Mail: Oksana shares how her background in gifting became the foundation for her unique approach to standout marketing.2. Why Physical Still Wins in a Digital World: We unpack why direct mail and tangible experiences are more effective than ever in an age of inbox fatigue.3. The Art of Personalization and One-on-One Marketing: Discover how to craft hyper-personal campaigns that are thoughtful, relevant, and unforgettable.4. Building Campaigns That Start Conversations: Oksana breaks down her creative process for designing outreach that drives engagement and real relationships.5. Relationship Marketing Is Gardening, Not Hunting: Learn why consistency, care, and patience are the keys to long-term business growth through genuine connection.Tune in to this refreshingly human conversation with Oksana Koriakova on the Lean Marketing Podcast.Listen now on your favorite platform and discover how to make your marketing feel more personal and powerful.Connect with Oksana Koriakova:Website: https://impero.com.au/LinkedIn: https://www.linkedin.com/in/oksanakoriakova/Instagram:https://www.instagram.com/imperobyoksana/?hl=enBooks: https://www.amazon.com/Direct-Mail-Marketing-Ideas-Employees-ebook/dp/B09LGXVJKF?ref_=ast_author_mpbConnect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 34m 18s | ||||||
| 1/14/26 |  Episode 68: The Life You’d See in a Museum: Are You Living It? with John Strelecky | What if the scariest moment of your life led to your true purpose?In this episode, I chat with bestselling author John Strelecky — whose dream of becoming a pilot was cut short by a health crisis, leading him down a path of backpacking, deep introspection, and ultimately writing one of the most impactful books on life purpose: The Cafe on the Edge of the World. We dive into how major setbacks can trigger creative breakthroughs, why following your intuition matters more than a perfect plan, and how living with intention changes the way you lead, market, and create. This isn’t your typical business conversation — but if you’ve ever felt stuck, off-purpose, or unsure about your next chapter, what John shares will stay with you.Key Takeaways:1. From Pilot to Purpose: John’s Life-Altering Pivot: John shares how a medical diagnosis derailed his dream — and became the starting point for something far bigger.2. Tapping Into Flow and Creative Intuition: We talk about accessing creative flow, listening to your instincts, and why the best ideas don’t come from overthinking.3. The Big Five for Life and the “Museum of You”: John explains his core life framework — and how it can guide not just personal choices, but business and marketing decisions too.4. Fear, Failure, and Putting Yourself Out There: We dive into the inner obstacles that stop people from taking bold steps — and how to reframe them with purpose in mind5. Marketing That Spreads: Books, Ideas, and Word of Mouth: John gets tactical on how he markets his books, builds global reach, and keeps things aligned with service, not ego.Ready to rethink what success really looks like? Tune in now on the Lean Marketing Podcast.Connect with John Strelecky:Website: https://www.johnstrelecky.com/LinkedIn: https://www.linkedin.com/in/johnstrelecky/Instagram: https://www.instagram.com/johnstreleckyYoutube: https://www.youtube.com/channel/UCAmJBp6eHE7ONFNYEHxCRWQBooks: https://www.johnstrelecky.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 54m 13s | ||||||
| 10/15/25 |  The Compassion Within: How to Grow a Business That Reflects Your Values with Robert Glazer | Can your company grow bigger and stay true to what matters most?In this episode, I sit down with Robert Glazer — serial entrepreneur, bestselling author, and a true expert in values-driven leadership. We dive into the uncomfortable question: can you scale a business without diluting your culture or losing your way? Robert shares hard-earned wisdom on defining your personal and organizational core values, how to hire and lead with alignment, and why getting this right isn’t fluffy — it’s foundational. He also opens up about his new book The Compass Within, revealing how values aren’t just good for business — they’re key to living a life that feels right. Whether you're hiring, scaling, or leading, this episode will challenge you to think bigger by getting clearer on what actually matters.Key Takeaways:Leading with Core Values from the Start: Robert shares how being values-led helped him build Acceleration Partners into a global performance marketing agency — without selling out.Scaling Without Losing Your Culture: We discuss the growing pains of expansion, and how to protect what makes your company great while still growing fast.Aligning Personal Growth with Professional Success: Robert explains why leaders need to understand their own core values — and how The Compass Within helps them do just that.Hiring, Retention, and Culture Fit: Get Robert’s framework for attracting and keeping top talent who don’t just perform, but align with your mission.Using AI Without Losing the Human Touch: We explore how leaders can leverage AI for productivity — while doubling down on the uniquely human parts of leadership.Tune in to this values-first conversation — only on the Lean Marketing Podcast.Shareable Quotes:"You can’t scale what you can’t define — and that includes your core values." — Robert Glazer"Culture isn’t what’s written on the wall. It’s what happens when no one’s watching." — Robert Glazer"I’ve always believed that how you grow matters just as much as how big you grow." — Robert Glazer"Scaling a business without breaking your culture is one of the hardest things to do — and the most worth doing." — Allan Dib"AI will never replace real leadership. But it will expose the leaders who relied on busywork." — Allan DibConnect with Robert Glazer:Website: https://robertglazer.com/LinkedIn: https://www.linkedin.com/in/glazerInstagram: https://www.instagram.com/robertglazer_/Facebook: https://www.facebook.com/RobertSGlazerFree Resource: robertglazer.com/sixBooks: https://geni.us/valuesFree Course with Book Purchase: https://robertglazer.com/compass-allan/Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 42m 18s | ||||||
| 10/8/25 |  What if Your Copywriter Became Your CEO with Claire Marshall | What if your copywriter became your CEO… and crushed it?In this episode, I sit down with Claire Marshall, who started with us as a copywriter and eventually became the first CEO of Lean Marketing (back when we were still called Successwise). We reflect on the wild ride of building a global team, leading without micromanaging, and growing a business by growing people. Claire also shares the deeply personal journey she’s been on since stepping away from chasing external success to redefining what fulfillment actually looks like. If you've ever wondered what kind of person can run your business like it's their own — or whether it’s possible to shift gears after years of hustle — this one will hit home.Key Takeaways:Meet Claire Marshall: The Digital Nomad: I introduce Claire — our very first CEO — and we talk about how her global lifestyle shaped the way she leads and works.The Journey from Copywriter to CEO: Claire didn’t start in leadership — she started writing copy, and we walk through how she rose to lead the entire company.Hiring for Attitude and Growth: We unpack my philosophy on hiring, and why I’d choose someone with curiosity and grit over experience any day.Challenges and Lessons in Leadership: Claire and I get real about the growing pains, missteps, and what we both learned navigating leadership in a fast-scaling business.Transitioning and Personal Growth: After stepping away, Claire shares how she redefined success and found a new path that goes far beyond business.Listen in for the laughs, lessons, and everything in between — only on the Lean Marketing Podcast.Shareable Quotes:"Marketing is the sexy part, but it’s the systems that make the sexy stuff actually work." — Claire Marshall"You’re not just running a company — you’re growing people." — Claire Marshall"Somebody who thinks it's very exciting that the world is their oyster, and somebody who is terrified that the world is their oyster." — Claire Marshall"I often hire for attitude rather than skills, which is great — but there is definitely a cost to it." — Allan Dib"A-players are contextual. Someone who’s great in one company might not be great in yours." — Allan Dib | 41m 35s | ||||||
| 9/17/25 |  How Two Vans Became a $65M Brand with Alana Nicholls | What if repeat customers and referrals could grow your business faster than chasing new leads?In this episode, Alana Nicholls shares how she and her husband bootstrapped an electrical company from two vans to a $65 million national brand with 100+ staff—then stepped back and installed a CEO to run it without them. We dig into the early door-knocking hustle, the mindset shift from “doing it all” to delegating, and why culture beats skill when you’re building a management team. Discover the exact playbook that made it possible: the 21-step "Experience the WOW" system that generates repeat business, the franchise-thinking approach that forced better systems, and the "one van, one child" purpose that became a movement. If you want a company that runs without you and matters beyond you, this is your blueprint.Key Takeaways:From Two Vans to Momentum: Door-Knocking and First Hires: One-on-one outreach created the first wave of customers, while early hires were selected for attitude over aptitude and trained to deliver consistently.Building Managers, Not Dependents: Promote doers into leaders with clear KPIs, simple SOPs, and weekly rhythms—then get out of their way so ownership (not permission) drives results.Systemizing “Experience the WOW”: Turn the 21-step service journey into checklists, role training, and feedback loops so every job feels the same—reliable, fast, and memorable.Brand Before Marketing: Lead with a sharp website and local SEO, then let branded vans act as rolling billboards—clear offers, clear visuals, and the same message everywhere.Purpose That Scales: Tie growth to impact so every new van equals a life changed; purpose rallies team, wins customers’ hearts, and makes referrals part of your mission.🎧 Listen or watch the episode to learn how to turn service into systems, systems into scale, and scale into lasting impact.Shareable Quotes:“The quickest, and I think the only way really to grow a business is the two R's: repeat business and referrals.” — Alana Nicholls“Generosity fuels growth. We know specifically that it fueled our growth from a startup to a $65 million brand.” — Alana Nicholls“It's one thing to have the extra van that's kind of supply, but businesses grow on demand.” — Allan Dib“Money just amplifies who you are, right? So if you're generous at a small scale, you'll be generous at a larger scale.” — Allan DibConnect with Alana Nicholls:Website: https://www.platinumelectricians.com.au/LinkedIn: https://www.linkedin.com/in/alana-nicholls-95b14920b/?originalSubdomain=auInstagram: https://www.instagram.com/propurpose_/Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 48m 01s | ||||||
| 9/10/25 |  Kindness as a Growth Strategy With Brent Ridge | What if your biggest growth lever isn’t capital or creatives—but kindness, creativity, and simply showing up? In this episode, I talk with Brent Ridge, co-founder of Beekman 1802, about how a small goat farm became a national skincare brand. We cover the real stuff: starting with hand-wrapped soaps, cold-calling big stores, landing a 52,000-bar order with tiny margins, and getting the whole town to help pack. We dig into the TV retail break (QVC/HSN), launching in Ulta right as COVID hit, and simple, clever partnerships—like Jiffy Lube “spa” promos and a Schitt’s Creek collab—that got huge attention without huge spend. The big lesson: lead with kindness, help first, keep telling your story, and keep showing up.Key Takeaways:1. How We Started: From a country detour and goat milk to the first bar of soap.2. The First Big Wins (and Hard Lessons): Cold calls, Fifth Avenue interest, a 52,000-bar order—and tight margins.3. TV Retail That Moved the Needle: QVC/HSN storytelling (yes, baby goats) and what actually scaled.4. Low-Cost, High-Creativity Partnerships: $0 ideas, Jiffy Lube “facials,” and a Schitt’s Creek tie-in that helped the town.5. Kindness as a Business Strategy: Help first, negotiate by giving, and make values part of the product.🎧 Listen or watch the episode to see how simple actions—done consistently—can build a brand that lasts.Connect with Brent Ridge:Website: https://beekman1802.comLinkedIn: https://www.linkedin.com/in/brent-ridge-md-0641791/YouTube: https://www.youtube.com/@beekman1802skincareBook: https://www.amazon.com/G-T-Wisdom-Business-Founders/dp/1647829771Connect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 43m 18s | ||||||
| 9/3/25 |  Chris Ducker on Leading for the Long Haul | What if the smartest move for your business right now isn’t to push harder—but to pull back with intent? In this episode, I sit down with entrepreneur and author Chris Ducker to unpack what it takes to lead for decades, without burning out.. We talk about the season of life that inspired his latest book, The Long Haul Leader, why “more” isn’t always better, and how defining enough can unlock better decisions everywhere else. Chris shares his burnout story, the health habits that rebuilt his energy, and why doubling down on your zone of genius (while delegating the rest) raises the standard across your entire company. We also get real about legacy, family, and creative recovery—because a business that consumes you can’t be the one that sustains you. If you want results that last, this conversation will reset how you build, lead, and live.Key Takeaways:1. From Hustle to the Long Haul: Why it’s okay to take your foot off the gas—and the life season that inspired The Long Haul Leader.2. Redefining “Enough” and Setting Ambitious Guardrails: A frank discussion about targets, guilt, and setting a number that serves your life, not your ego.3. Health Before Scale: Chris’s burnout story, clinical recovery, and the biohacking habits that restored focus and drive.4. Zone of Genius & Delegation That Elevates the Standard: Doing what only you can do, hiring specialists, and making “acquire talent” a founder’s job.5. Legacy, Family, and Creative Recovery for Leaders: What legacy really means—and how nature, art, and hobbies make you a better leader.Listen or watch now to learn how I’m rethinking leadership with Chris Ducker—and how you can build a business (and life) that truly lasts.Connect with Chris Ducker:Website: https://chrisducker.comLinkedIn: https://www.linkedin.com/in/chrisducker/YouTube: https://www.youtube.com/@chrisduckerInstagram: https://www.instagram.com/chrisducker/Books: longhaulleader.com/bookFree Business Burnout Guide: chrisducker.com/burnoutConnect with Lean Marketing:Website: https://leanmarketing.com/ Work With Us: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 43m 28s | ||||||
| 8/27/25 |  The Money Habit: Breaking Entrepreneurial Poverty with Mike Michalowicz | What if the real solution to your financial stress isn’t earning more—but spending with intention?In this episode, I chat with Mike Michalowicz, author of Profit First, about the behavioral traps that keep entrepreneurs financially stuck, even as their revenue grows. Mike shares how understanding your financial season can transform how you make decisions, and why traditional budgeting doesn’t work for most founders. We dive deep into a refreshingly simple habit: creating separate bank accounts to gain visibility, control, and discipline over your money. This isn’t about spreadsheets or financial gurus—it’s about rewiring how you interact with cash. If you've ever felt overwhelmed or unsure where your money goes, this episode will show you how to take control, without needing to become a finance expert.Tune in now to learn the exact habits that help business owners get ahead, without earning a cent more.Key Takeaways:1. Recognizing Your Financial Season: Mike explains the four financial seasons and how knowing where you are shapes every money decision.2. The Truth About Parkinson’s Law and Cash Flow: We discuss why your expenses rise with your income—and how to stop it before it’s too late.3. Control Through Separation: The Power of Multiple Accounts: Learn the simple system of creating specific bank accounts to control spending and direct money intentionally.4. Building Habits Over Hustle: Why the path to financial clarity isn’t about working harder—it’s about setting up the right behaviors in your banking.5. Taking the Emotion Out of Money Decisions: Mike shares how to stop managing money with feelings and start making decisions with structure.Connect with Mike Michalowicz:Website: https://mikemichalowicz.comLinkedIn: https://www.linkedin.com/in/mikemichalowicz/YouTube:www.youtube.com/@MikeMichalowiczOfficialInstagram: instagram.com/mikemichalowiczBooks: https://mikemichalowicz.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 45m 48s | ||||||
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| 8/13/25 |  The Hidden Role That Frees Founders: Why You Need a Systems Champion With David Jenyns | In this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies. David explains how to shift from being the technician to becoming a systems-driven leader, without losing control. From simple frameworks to document your processes to empowering your team without micromanaging, this episode reveals how creating systems isn’t about complexity—it’s about freedom. If you’re tired of being stuck in the weeds and want your business to run (and grow) without you, this is your roadmap to finally step out and scale up.Key Takeaways:1. Letting Go Starts with One Hire: David introduces the critical role of a “Systems Champion”—the team member responsible for documenting and driving operational systems so the founder doesn’t have to.2. Freeing the Founder from the Day-to-Day: Learn how business owners can step out of the weeds by delegating systems ownership without losing control or quality.3. From Hustle to Process: Discover why systemizing isn’t about perfection—it’s about consistency, simplicity, and empowering others to carry the process forward.4. The SYSTEMology Framework in Action: David shares how his 7-step methodology helps any business create processes that scale, even without the founder being involved.5. Creating a Business That Works Without You: The ultimate goal of a Systems Champion is to build a company that’s not dependent on you, making it more scalable, valuable, and sellable.Shareable Quotes:“You, as the business owner, need to make the decision that you no longer want to be the bottleneck.” — David Jenyns“You want to document the 20% of the tasks that deliver 80% of the value.” — David Jenyns“Every business has systems, whether you’ve documented them or not.” — David Jenyns“We need to figure out a way that the business can work without me.” — Allan Dib“We started to document the processes that we were doing regularly.” — Allan DibConnect with Dave Jenyns:Website: https://www.systemology.com/LinkedIn: https://www.linkedin.com/in/david-jenyns/YouTube:https://www.youtube.com/c/systemHUBInstagram: https://www.instagram.com/davidjenyns/Systems Champion: https://www.amazon.com/dp/0648871045?tag=system0b5-20 SYSTEMology: https://www.systemology.com/book/Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn | 51m 48s | ||||||
| 7/23/25 |  Top Marketing Questions Answered by Experts Who’ve Actually Scaled | What if marketing success isn’t about doing more—but about doing the right things better?We gathered the top-performing episodes of the Lean Marketing Podcast and handpicked the most valuable insights from four experts who’ve actually scaled businesses: Carl Taylor, Jack Delosa, Nick Bradley, and Daniel Throssell. In this rapid-fire highlight episode, you’ll hear honest, tactical answers to the marketing questions most small business owners struggle with—from creating messaging that sticks, to knowing when and how to prepare for a high-value exit. You’ll discover how to turn AI into a strategic advantage, avoid the common pitfalls that stall growth, and build a brand that buyers will pay a premium for. If you're tired of fluffy theory and ready for marketing that drives real-world results, this episode delivers a masterclass in clarity and execution.Key Takeaways:1. How to Create Marketing That Actually Works: Allan Dib breaks down why most marketing fails and how to build value-first campaigns that connect and convert.2. AI vs Authenticity: What the Pros Really Think: Daniel Throssell and Carl Taylor weigh in on using AI for copywriting and content—and where it still falls short.3. Automation for Real Growth: Carl Taylor shares a new definition of automation and how even small tweaks can dramatically speed up your workflow.4. Scaling Through Simplicity and Strategic Focus: Jack Delosa dives deep into constraint-based growth, pricing psychology, and why doing less can mean making more.5. Building a Sellable Business (Even If You’re Not Selling Yet): Nick Bradley outlines the key factors that increase valuation—from financials to brand positioning and leadership structure.Listen now to get expert answers to the biggest marketing challenges holding your business back.Connect with the experts:Carl Taylor: carltaylor.com.auJack Delosa: https://jackdelosa.com/Nick Bradley: http://highvalueexit.com/Daniel Throssell:https://persuasivepage.com/ Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 27m 21s | ||||||
| 7/16/25 |  The Podcast Strategy Behind My 7-Figure Business Growth With Dustin Riechmann | What if your next big growth breakthrough didn’t come from more ads, but from simply showing up on the right podcasts?In this episode, I sat down with strategic growth advisor Dustin Riechmann to talk about how small business owners can use podcast guesting to unlock targeted traffic, build authority, and create powerful partnerships. Dustin shares how he built a 7-figure brand through podcast interviews alone—no complicated funnels, no paid media. We dive into his "connection system," how to pitch with impact, and why trust is the ultimate growth engine. If you're looking for a lean, proven strategy to scale your business through authentic conversations, this episode is your blueprint.Key Takeaways:1. The Power of Partnership-Driven Growth: Dustin shares how he scaled a business with no ads—just strategic collaborations and relationship equity.2. From Engineer to Entrepreneur: The Art of Systems Thinking: Learn how his engineering background shaped his simple yet scalable marketing frameworks.3. Building a “Connection System” That Converts: Discover the referral-based strategy Dustin uses to create consistent, high-quality leads.4. Why Simple Funnels Outperform Complex Campaigns: We unpack how clarity, focus, and speed to value beat bloated automation every time.5. Playing the Long Game with Purpose and Patience: Dustin shares the mindset shifts behind sustainable growth—and how to show up even when results take time.Connect with Dustin Riechmann:Website: https://7figureleap.com/LinkedIn: https://www.linkedin.com/in/dustinriechmann/YouTube: www.youtube.com/@7FigureLeapPodcastProfitable Podcast Guesting Playbook: 7figureleap.com/startConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learnLinks Mentioned:ScoreApp: https://signup.scoreapp.com/allandibGet More Leads. Get Better Clients with Daniel Priestley & Allan Dib: https://hub.leanmarketing.com/c/latest-trainings/get-more-leads-get-better-clients | 53m 45s | ||||||
| 7/9/25 |  It’s Not the Price—It’s What the Brain Thinks About the Price With Melina Palmer | Have you ever wondered why a customer walks away—even when the price feels just right? In this episode, I sat down with behavioral economics expert and bestselling author Melina Palmer to explore the real reasons people buy… or don’t. It turns out, it’s not about being too expensive—it’s about how the brain interprets value. We unpacked why pricing is more about perception than numbers, and more about how the brain perceives value. We explored how concepts like scarcity, exclusivity, brand positioning, and even personal branding influence buying behavior, often subconsciously. Whether you’re selling a luxury offer or structuring a subscription model, this conversation will show you how to ethically apply behavioral science to boost conversions, retain top talent, and build trust at scale.Key Takeaways:1. The Psychology Behind Price Perception: Melina explains how the brain interprets value and why pricing is never just a number.2. Scarcity, Exclusivity, and Luxury Branding: We explore why consumers are willing to pay more—and feel better—when offers are intentionally limited.3. Behavioral Economics in B2B Sales: Melina shares how to influence complex buying decisions with subtle, brain-aligned strategies.4. Avoiding Pricing Mistakes and Optimizing Subscription Models: From underpricing to anchoring errors, we cover what to fix and how to test your offers effectively.5. Building Trust, Motivation, and a Standout Brand: We wrap with practical nudges for employee retention, personal branding, and how to influence with integrity.Connect with Melina Palmer:Website: https://thebrainybusiness.com/LinkedIn: https://www.linkedin.com/in/melinapalmer/Instagram: https://www.instagram.com/thebrainybiz/YouTube: https://www.youtube.com/channel/UCV87m0CDiU3X7yMMC-IxwdgBooks: https://thebrainybusiness.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 45m 59s | ||||||
| 7/2/25 |  Book Review: Lean Learning by Pat Flynn – Why Learning Less Can Help You Achieve More | What if your obsession with learning is actually stopping you from succeeding? In this intriguing solo episode, Allan Dib reviews Pat Flynn’s book Lean Learning and challenges the widely held belief that more information equals more progress. Drawing from his own experiences with inspiration paralysis and course overload, Allan dives into the power of learning just enough to take immediate action. You'll discover why sharing your goals might kill your momentum, how voluntary force functions can fuel real results, and the hidden danger of overplanning. This isn’t just a book review—it’s a wake-up call to cut the fluff, take action, and finally turn your inspiration into execution.Key Takeaways:1. Why the Fear of Failure Is Illogical: Allan unpacks the “spotlight effect” and why people are too self-absorbed to notice your failures.2. When Inspiration Hits—but Action Stalls: From course buying sprees to endless research loops, Allan shares the procrastination traps most learners fall into.3. What Lean Really Means—and Why It Matters: Explore the roots of lean thinking and how it applies beyond startups to self-education and marketing.4. Voluntary Force Functions: The Secret to Finishing Big Projects: How Allan used self-imposed pressure to finally write The 1-Page Marketing Plan—and how you can apply the same method.5. From Learner to Leader: Teaching as the Final Frontier: Learn why teaching cements mastery, and how sharing your journey can build both skill and community.Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 34m 05s | ||||||
| 6/25/25 |  Your Voice Is Undermining Your Leadership—Here’s How to Fix It with Arabella Macpherson | Is your communication style scaling your business—or silently holding it back?In this deep-dive conversation, communication coach Arabella Macpherson joins Allan Dib to expose the invisible forces shaping how you lead, sell, and connect. From boardroom pitch strategies to mastering tone and language under pressure, Arabella unpacks the science of influence, presence, and verbal authority. You’ll learn why communication is often the missing piece in leadership development, how to regulate your nervous system mid-conversation, and why the best leaders don’t just deliver messages—they land them. If you want to lead with clarity, sell with confidence, and inspire action, this episode delivers the communication reset you didn’t know you needed.Key Takeaways:1. What Great Communicators Actually Do: Arabella explains why sharing more facts rarely leads to better outcomes—and how influence is built through clarity and control.2. The Nervous System’s Role in Communication: Learn how emotional regulation shapes your tone, presence, and ability to lead under pressure.3. Common Communication Traps (and How to Avoid Them): From apologetic language to filler words, discover the unconscious habits that dilute your authority and message.4. The Power of Voice, Silence, and Story: Arabella breaks down advanced techniques to create connection, hold attention, and build authority through vocal variation and story arcs.5. Coaching CEOs to Communicate Like Leaders: Real-world strategies Arabella uses with high-level executives to turn passive delivery into confident, compelling leadership.Connect with Arabella Macpherson:Website: https://resonatecomms.comLinkedIn: https://www.linkedin.com/in/arabellamacphersonInstagram: https://www.instagram.com/arabella_communication_guru/YouTube: https://www.youtube.com/channel/UCdE1LdvxtxHmoNBr05vpXVAConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 54m 35s | ||||||
| 6/18/25 |  YouTube: The Most Underrated Sales Channel You’re Not Using Properly With Brian Moncada | Are you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds long-term brand equity, why authenticity outperforms polish in today’s AI-saturated world, and how to turn viewers into clients through smart remarketing. Whether you're selling a book or a high-ticket offer, this episode shows why showing up on YouTube isn’t optional—it’s essential.🎧 Listen now to learn how to build brandwidth that converts.Key Takeaways:1. Consistent YouTube Presence for Compounding Growth: Brian explains how a consistent YouTube presence, posting at least once a week, compounds benefits for views, clients, and advertising.2. The Shift to Raw, Authentic Content: Discover why less-produced, longer-form videos, often filmed on an iPhone, are increasingly effective for building connection and captivating.3. Leveraging AI for Ad Creative and Translation: Brian shares how AI tools like HeyGen can be used to create endless ad variations and even translate content into different languages, dramatically increasing testing capacity.4. The "Brandwidth" Strategy for Higher Conversions: Understand the crucial concept of "brandwidth" – the amount of time someone spends with your content – and how it directly impacts conversion rates.5. The Power of the Personal Brand on YouTube: Explore why building a personal brand on YouTube is increasingly vital, fostering deeper connections and celebrating success in an authentic way. Connect with Brian Moncada:Website: https://www.adspend.comLinkedIn: https://www.linkedin.com/in/brianmoncada/Instagram: https://www.instagram.com/brianmoncada/?hl=enYouTube: https://www.youtube.com/c/BrianMoncadaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 51m 08s | ||||||
| 6/11/25 |  360 Degree Success: How to Balance Business and Life With Linh Podetti | Are you designing your business around your ideal life—or sacrificing your life to build your business?In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining success beyond revenue goals, Linh shares her personal evolution and how she’s helping others build true freedom—starting with their calendar. You’ll hear how outsourcing can be about so much more than delegation, why your identity may be holding you back, and how Linh’s “S3C” method is helping entrepreneurs reclaim balance, joy, and peace. If you’ve ever felt like your business owns you instead of the other way around, this episode may just change your perspective—and your priorities—for good.Key Takeaways:Redefining Success Through Life Design: Linh shares how building a business that supports your ideal lifestyle is more sustainable—and more fulfilling—than chasing growth at all costs.The True Value of Outsourcing: Learn why virtual assistants and AI aren’t just about saving time, but about creating freedom and mental space for high-impact work.The S3C Framework for Balanced Growth: Linh introduces her powerful model—Self-worth, Clarity, Consistency, and Calm—as the foundation for sustainable success.Overcoming the Need to Prove Yourself: Discover how letting go of old narratives around worth and achievement can lead to peace, confidence, and focus.Habits That Anchor Your Identity: Linh explains how journaling, reflection, and intentional habits are essential tools for aligning your daily actions with the life you want to live.🎧 Ready to redefine success on your own terms? Listen or watch the full episode now and start building a business that fuels your life, not the other way around.ebsite: https://outsourcingangel.com/LinkedIn: https://www.linkedin.com/in/linhpodetti/Instagram:https://www.instagram.com/linh.podetti/YouTube: https://www.youtube.com/@LinhPodettiConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 42m 05s | ||||||
| 6/4/25 |  Still Leading Like a Start-Up? It’s Time to Grow Up With Alisa Cohn | Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, self-awareness, and culture-building aren’t optional—they're the core of leadership. You’ll learn how your default wiring might be sabotaging your team, why unspoken conflict erodes performance, and what it really takes to evolve from founder to CEO. If you’ve ever felt like you’re the bottleneck in your own business, this episode is your turning point.Key Takeaways:From Founder to Leader: Alisa explains the shift from startup scrappiness to scalable leadership—and what founders must unlearn to lead growing teams.Commonalities and Differences in Leadership: The Universals of Leadership: Explore the common traits across great leaders—and how context, stage, and self-awareness shape your leadership style.Personal Growth Through Business: Discover how running a company forces emotional development, and why your triggers often hold the key to better leadership.Mastering Self-Awareness: Learn why leadership starts with understanding yourself—and how blind spots can silently shape your company culture.Increasing Your Disagreement Quotient: Alisa shares why avoiding conflict is costly, and how great leaders create environments where disagreement drives clarity.If you’re ready to lead your team with intention, not intuition, listen to or watch the full episode now.Connect with Alisa Cohn:Website: https://www.alisacohn.com/LinkedIn: https://www.linkedin.com/in/alisacohn/Instagram:https://www.youtube.com/@alisacohnYouTube: https://www.instagram.com/alisacohn/Resources: alisacohn.com/scriptsBooks: https://www.alisacohn.com/start-up/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 35m 11s | ||||||
| 5/28/25 |  Engineering an Exit Worth Eight Figures (or More) With Nick Bradley | What if selling your business could be the most profitable decision of your life—but only if you do it right? In this high-stakes episode, Allan Dib sits down with Nick Bradley, founder of High Value Exit, to unpack exactly how founders can scale, position, and sell their businesses for eight to nine figures. From maximizing EBITDA to mastering valuation levers like brand, recurring revenue, and team structure, Nick breaks down the difference between leaving millions on the table and building true generational wealth. If you’re even thinking about exiting in the next few years, this conversation could change everything.Key Takeaways:1. Understanding Strategic vs. Financial Buyers: Nick explains the two main paths to exit and how each one impacts your role post-sale, valuation, and legacy.2. Maximizing Your Valuation: Learn how factors like EBITDA, recurring revenue, and proprietary IP can significantly increase the multiple on your business.3. Thinking Like Private Equity: Nick reveals how investors assess your company, what “prize vs. prey” means, and how to make your business the one they fight to buy.4. Removing Founder Dependency: Discover why relying too heavily on yourself kills deals—and how to build a leadership team that runs the company without you.5. Planning Your Exit Like a Pro: Learn why a 36-month window is ideal for preparing a high-value sale, and how to use “unofficial networking” to attract premium buyers.🎧 Want to exit smarter, not just faster? Listen to or watch the full episode now and learn how to engineer a business that investors fight to acquire.Want to make your business more valuable—and less dependent on you? This free worksheet will guide you step by step in documenting your key processes so your team can run without hand-holding. It’s the exact kind of systemization that increases your multiple and makes your business transferable, not just profitable. 👉 Download the worksheet here: https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Nick Bradley:Website: http://highvalueexit.com/LinkedIn: https://www.linkedin.com/in/realnickbradley/Instagram: instagram.com/therealnickbradleyYouTube: https://www.youtube.com/@RealNickBradleyConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 48m 50s | ||||||
| 5/21/25 |  The Power of Prioritization: Building a High-Growth Business with Jack Delosa | What’s the one constraint in your business that—if solved—could unlock your next level of growth? In this powerhouse episode, Allan Dib sits down with entrepreneur and investor Jack Delosa, founder of The Entourage, to uncover the real drivers of scale most business owners overlook. From the psychology of pricing and the rise of personal brands to building teams that outperform you, Jack delivers a masterclass in strategic focus, leadership, and sustainable success. If you’ve ever felt stuck at six, seven, or even eight figures, this episode might just be the mindset shift that changes everything.Key Takeaways: 1. Focusing on the Real Constraint: Jack reveals how identifying and solving your biggest business bottleneck is the fastest path to growth—and how to spot it before it stalls you.2. Pricing with Confidence: Learn why undercharging hurts your team, your clients, and your profit—and how to set prices based on outcomes, not insecurities.3. Shifting from Me to We: Jack explains how scaling requires letting go, building leaders, and replacing yourself with people who are better at the job than you are.4. Building a Personal Brand That Converts: Discover why your imperfections are your brand’s greatest asset—and how authenticity builds trust and demand in crowded markets.5. Evolving as a CEO: Jack breaks down the mindset shift from doer to strategist, and how staying close to your business doesn’t mean doing everything yourself.🎧 Remove bottlenecks and step into your next level of leadership. Listen to or watch the full episode now and start building the business—and the life—you were meant for.Feeling like you're always reinventing the wheel in your business? Download this step-by-step worksheet to help you document, delegate, and scale your systems with ease. This guide walks you through defining, mapping, and implementing your processes—so your team knows exactly what to do without constant handholding.👉 Download the worksheet here: How to Build Out Your Business System Worksheet https://hub.leanmarketing.com/c/free-resources/7-step-framework-to-writing-direct-response-copy-9a4c06-1ca495-edb178-144553-565587-d297abConnect with Jack Delosa:Website: https://jackdelosa.com/LinkedIn: https://www.linkedin.com/in/jackdelosa/?originalSubdomain=auInstagram: https://www.instagram.com/jackdelosa/YouTube: https://www.youtube.com/@JackDelosaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 1h 10m 43s | ||||||
| 5/14/25 |  Coaching at Scale: The Blueprint Behind a 7-Figure Monthly Engine With Owen Chambers | What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience?In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/month coaching operation. From onboarding to lead gen, community-building to retention mechanics, Owen breaks down what most coaches miss—and why speed to result, not just knowledge, is the real retention engine. If you're serious about building a coaching or consulting business that actually scales, this episode will change how you think about growth forever.Key Takeaways: 1. The Power of Niching Down: Owen shares how choosing a tightly focused niche in residential construction allowed for faster results, better client success, and scalable systems.2. Coaching Models That Actually Scale: Learn the evolution from one-on-one to hybrid coaching—and why “speed to result” is the North Star metric in every model they’ve tested.3. Inside a $1.5M/Month Coaching Engine: Discover the 3-tier coaching structure, onboarding framework, and retention equation that power one of the most systemized coaching businesses around.4. Building a Community That Doesn’t Go Quiet: Owen explains how to curate high-value engagement, use peer dynamics, and leverage team rituals to make community the reason clients stay.5. Paid Traffic, Triage Calls & 66% Sales Conversions: Unpack the lead generation system, triage strategy, and two-step sales process that convert cold leads into committed clients—at scale.Connect with Owen Chambers:Website: https://theprofessionalbuilder.com/The Professional Builders Podcast: https://theprofessionalbuilder.com/podcasts/LinkedIn: https://nz.linkedin.com/in/owen-chambers-6b9575a4Company LinkedIn: https://nz.linkedin.com/company/the-professional-builderInstagram: https://www.instagram.com/theprofessionalbuilder/YouTube: https://www.youtube.com/channel/UCHSrXhI3NLF0OIObMonDkfgConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 1h 00m 53s | ||||||
| 5/7/25 |  Smarter Automation for Small Business: AI, Speed & Zero Bottlenecks with Carl Taylor | Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl shares how smart entrepreneurs are using both tech and team to scale faster, get more done, and eliminate bottlenecks without burning out. This episode is a masterclass in separating automation from innovation—and why doing so might be the most profitable shift your business makes this year.Key Takeaways:1. Redefining Automation: Why it's not about tools—but about you not doing it.2. Separating Innovation from Execution: Avoid the trap of overcomplicating before you simplify.4. AI as a Thought Partner: Use AI to think faster, not just do faster.5. Tactical vs. Strategic AI: How to stop creating content that does nothing and start driving real results.6. The Future of Work: What AI means for team size, productivity, and the rise of the one-person business.Ready to rethink how automation fits into your business? Listen to or watch the full episode now to learn how to scale smarter—with AI, team, and clarity of purpose.Connect with Carl Taylor:Website: https://automationagency.com/The Carl Show: https://www.carltaylor.com.au/podcasts/LinkedIn: https://au.linkedin.com/in/carltaylorauBooks: https://www.carltaylor.com.au/books/Instagram: https://www.instagram.com/CarlTaylor/#YouTube: https://www.youtube.com/@carl-taylorConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 41m 01s | ||||||
| 4/30/25 |  UGG's Secret Weapon: The Power of Listening to Your Market with Brian Smith | Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with problems when you start a business, connecting with customers, and making your business last. Learn why it's so important to see things from your customer's point of view and how to use failures to learn and grow. Brian's story will change how you think about "overnight success" and give you the push to keep going!Key Takeaways:1. The Myth of Instant Success2. From Inspiration to Reality: The Birth of UGG in America3. The Pivotal Shift: Understanding Your Target Audience4. Navigating Growth and Challenges5. The Entrepreneurial Mindset: Lessons in ResilienceReady to get inspired and learn what it really takes to build a brand? Listen to this episode to hear Brian Smith's amazing UGG boot story. Connect with Brian Smith:Website: https://briansmithspeaker.com/Birth of A Brand Book: https://briansmithspeaker.com/the-birth-of-a-brand/LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Instagram: https://www.instagram.com/briansmithugg/YouTube: https://www.youtube.com/@BrianSmithSpeakerConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 41m 25s | ||||||
| 4/23/25 |  How a Book Can Be Your Ultimate Business Weapon With Chandler Bolt | Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders. This isn't just about writing; it's about creating a powerful business tool that works for you long after you've finished writing. Discover why books are a uniquely durable form of content, how to craft a compelling hook, and the surprising ways a book can build credibility and fuel your business growth. The strategies shared in this episode could transform the way you view the power of publishing.Key Takeaways:-The Enduring Power of Books-Monetizing Your Nonfiction Book Beyond Royalties-The Elements of a Bestselling Book-The "Giveability" and Shareability Factors-AI's Role in the Future of AuthorshipWant to amplify your message and reach more people? Listen to this episode to learn Chandler Bolt's insights on how writing a book can establish you as a thought leader and create lasting impact.Connect with Chandler Bolt:Website: https://publishedbook.com/Resources: publishedbook.com/audio & selfpublishing.com/applyPodcast: 7 Figure Principles Podcast https://7figureprinciples.com/Podcast: Self Publishing School Podcast https://self-publishingschool.com/podcast/Facebook: https://www.facebook.com/chandler.bolt1 Twitter: https://twitter.com/SelfPubLinkedIn: https://www.linkedin.com/in/chandlerbolt/Company LinkedIn: linkedin.com/company/self-publishing-schoolInstagram: https://www.instagram.com/selfpublishingcom/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | 40m 58s | ||||||
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