Why Traditional Media Still Matters for Small Business Visibility with: Mickie Kennedy

About this episode

Mickie Kennedy discusses the importance of traditional media for small business visibility and how press releases can enhance credibility.

Fewer than 1% of small businesses use press releases as a regular marketing or public relations strategy, even as major corporations continue to rely heavily on media relations to shape public perception and build authority. Meanwhile, approximately 92% of businesses are using social media platforms to increase visibility and brand awareness, according to Entrepreneur. But in a crowded digital marketplace where everyone has a website, LinkedIn page, Facebook profile, and online reviews, the real question becomes: what actually makes your business memorable? On this episode of Let’s Have This Conversation, we sit down with Mickie Kennedy, founder of eReleases, one of the leading press release distribution services helping small businesses, startups, and authors secure national media exposure. With more than 25 years of experience in public relations and media outreach, Mickie has dedicated his career to helping entrepreneurs bridge the gap between their business and the journalists, reporters, and publications that can elevate their credibility. In a world where trust drives buying decisions, Mickie explains why earned media still matters and why being featured in trusted…

People in this episode

Host: Kevin McShan

Guest: Mickie Kennedy

Topics covered

• small business visibility
• media relations
• press releases
• public relations
• digital marketing
• storytelling
• earned media

Keywords

• small business
• press releases
• media exposure
• public relations
• digital marketplace
• storytelling
• earned media

Mentioned in this episode

Organizations: eReleases, Entrepreneur

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