Crowdfunding Is a Marketing Problem with Jason Fishman

About this episode

This episode discusses how crowdfunding should be approached as a marketing problem rather than a finance issue.

This episode of 'Let's Talk Marketing' explores the intersection of investment crowdfunding and digital marketing strategy. Host Katya Allison interviews Jason Fishman, CEO and Co-Founder of Digital Niche Agency (DNA), about how founders can use marketing — not just legal filings — to successfully raise capital through regulated crowdfunding campaigns. Jason unpacks why most founders treat crowdfunding as a finance problem when it is, in fact, a marketing exercise. From building his 8-Point Strategy Plan to driving traffic to offering pages and converting retail investors, Jason shares the frameworks, tools, and mindset shifts that have helped DNA raise over nine figures across more than 500 campaigns. This conversation is packed with tactical insights on audience targeting, creative testing, funnel optimization, competitive analysis, referral partnerships, and how to think about timelines and projections with realistic expectations. Most founders complete their legal filings and assume investors will find them — Jason reframes the entire crowdfunding process as a marketing campaign, walking through the real traffic and conversion math required to hit a raise goal. Jason's…

People in this episode

Host: Katya Allison

Guest: Jason Fishman

Topics covered

• crowdfunding
• digital marketing
• investment strategy
• audience targeting
• conversion optimization

Keywords

• crowdfunding
• marketing strategy
• investment
• digital marketing
• audience targeting
• conversion
• campaign planning

Mentioned in this episode

Organizations: Digital Niche Agency

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