Lighting Matters

Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and does it matter if they don't?Amy Bonder came to Luminii from the Fortune 500—Black & Decker, Advance Auto Parts, Bridgestone—and found that nothing prepares you for lighting's go-to-market complexity. In this episode, hosts Avi Mor (Morlights) and Lisa Reed (Reed Burkett Lighting Design) dig into what's broken. One agent partner touched a single project 178 times. The conversation moves through data fragmentation, spec integrity, and a harder question: why does this industry still fail to develop its own leaders? "Better is better," Amy says. Take the nuggets and move. In This Episode: (00:00) Amy Bonder's path from Fortune 500 to the lighting industry (06:55) Why lighting's go-to-market model is unlike anything else (14:24) The real cost of a fragmented specification process (23:53) Solving the data and software gap across the value chain (32:50) Spec integrity and the lighting designer's role in reducing friction (37:31) Personal branding and leadership development for design firms (44:08) Feedback as a leadership tool: building stronger teams (50:26) The business fundamentals design school never teaches (55:15) Interns, AI, and developing the next generation Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:Amy Bonder LinkedIn: https://www.linkedin.com/in/amy-bonder-3b23b47/ Lighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/Lighting Matters Podcast YouTube Channel: https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://www.rbldi.com Avraham Mor https://www.linkedin.com/in/avrahammor/ Morlights https://www.morlights.com/

Structural engineers are licensed. Architects are licensed. Why isn't lighting?Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design go unscripted. It starts with a hotel ballroom running 20 footcandles at a dinner event, broken dimmers, and no one who knew how to operate them. From that comes a pointed question: why is proper lighting still treated as a luxury? The specification market sits at roughly 3–5% of total luminaires sold in the U.S. Lisa and Avi dig into licensure, the IES partnership with America by Design, and whether Neocon's Illuminated show can move that number. In This Episode: (00:00) Season preview and upcoming guest lineup (06:18) Hotel ballroom lighting failure and the luxury perception problem (12:04) Neocon's Illuminated show: lighting in front of 50,000 designers (17:41) When lighting work becomes how you see everything (21:03) KU Campanile project and plans for the season ahead Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:IES (Illuminating Engineering Society): https://www.ies.org Neocon / Illuminated: https://www.neocon.com The Merchandise Mart, Chicago: https://www.themart.com IALD (International Association of Lighting Designers): https://www.iald.orgLighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/Lighting Matters Podcast YouTube Channel: https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://www.rbldi.com Avraham Mor https://www.linkedin.com/in/avrahammor/ Morlights https://www.morlights.com/

Can you quantify why lighting matters—or does defining it ruin everything? Avi Mor of Mor Lighting and Lisa Reed of Reed Burkett Lighting Design record live from ArchLight Summit 2025, exploring a fundamental question: does lighting matter? They tackle the industry's most pressing challenge—proving the value of professional lighting design in every project type. Why do affordable housing developments consistently exclude lighting designers despite their residents' critical need for quality light? The conversation reveals an uncomfortable truth: good lighting remains indefinable, immeasurable, yet undeniably essential. Their solution? Show the bad to prove the good. In This Episode: (00:00) Does lighting matter? Industry perspectives on value (10:06) Luminaire level lighting control without sensors (13:46) AI integration in lighting software and design tools (18:45) Where lighting design has the most impact (24:10) The challenge of proving lighting ROI in affordable housing (29:03) Why good lighting can't be quantified with metrics (36:26) Publishing lighting projects: what makes a compelling story (40:36) Limited budget museum design best practices Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: ArchLight Summit: https://archlightsummit.com/ Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://www.rbldi.com Avraham Mor https://www.linkedin.com/in/avrahammor/ Morlights https://www.morlights.com/

What if value engineering meant distilling to essentials instead of cutting corners? Joel Fuoss, Principal at Trivers in St. Louis, joins hosts Lisa Reed of Reed Burkett Lighting Design and Avi Mor of Mor Lights to discuss adaptive reuse, historic tax credits, and collaborative design. How do you convince clients that lighting isn't optional? Fuoss explains how historic tax credits reduce costs by 40%, making specialty consultants financially viable. The conversation challenges traditional value engineering, reframing it as distillation to a project's essential mission rather than arbitrary cost-cutting. "We can design an incredible space...and then you turn the lights on, and it kills it," Fuoss warns. The discussion explores why architects need lighting designers as creative partners, not decorators, and how collaboration produces award-winning work like The Victor Building's recent AIA national housing award. In This Episode: (00:00) Joel's adaptive reuse architecture (04:10) Victor Building wins national AIA award (07:05) Historic tax credits enable design quality (12:47) Redefining value engineering as distillation (18:42) How poor lighting destroys architecture (26:11) Collaboration replaces master architect model (32:18) Architects as conductors of design orchestra (40:36) Favorite spaces lit through trees Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Joel Fuoss LinkedIn: https://www.linkedin.com/in/joel-fuoss-aia-leed-ap-a1121b4/ Trivers Lighting: https://www.triverslighting.com/ Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://www.rbldi.com Avraham Mor https://www.linkedin.com/in/avrahammor/ Morlights https://www.morlights.com/

Hosts Avi Mor and Lisa Reed take the Lighting Matters podcast on location to the IES conference in Anaheim, conducting rapid-fire interviews with five leading lighting professionals. The episode explores how lighting designers advocate for their profession across different practice models - from integration firms to nonprofits to global studios. Violet Estes of Cantara Design discusses bridging the gap between lighting design and home automation. Nick Albert reveals his Light Equity initiative helping LA wildfire victims access professional lighting design. Shoshana Segal challenges the industry to stop preaching to the choir and educate broader audiences. SmithGroup's Paige Donnell explains internal advocacy within integrated firms. IES Fellow Paul Gregory shares decades of wisdom on creating emotional connections through light. "You don't see the column, you just see the light that bounces off it," Gregory explains. Each conversation reveals different approaches to the same fundamental challenge: proving lighting's essential value. In This Episode: (00:00) Conference introduction and methodology - hosts Avi Mor and Lisa Reed explain their on-location recording approach at IES conference in Anaheim, using consistent questions across multiple lighting professionals (02:41) Violet Estes from Cantara Design - integration specialist bridging lighting design and home automation, discussing control systems and the challenge of maintaining design integrity through installation (11:46) Nick Albert from Chromatic Lighting Design - architectural lighting designer's perspective on the universal application of lighting principles and Light Equity nonprofit initiative for LA wildfire reconstruction (26:32) Shoshana Segal from Hartranft Lighting Studios - advocating for quality lighting as a universal entitlement, moving beyond lighting industry echo chambers to educate broader audiences (45:08) Paige Donnell from SmithGroup - integrated firm lighting designer discussing internal advocacy challenges, value engineering versus value maintenance, and building connectedness through light (57:49) Paul Gregory from Focus Lighting - newly inducted IES Fellow sharing 45 years of experience, the art of creating emotional memories through lighting, and client education strategies Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Violet Estes, Senior Lighting Designer, Cantara Design, Cantaradesign.com Nick Albert, Principal, Chromatic, wearechromatic.com Shoshana Segal, Principal, Hartranft Lighting Studios, HartranftLighting.com Paige Donnell, Principal, SmithGroup,

"If someone would say we have $1 million for finishes but no lighting designer, or $600,000 with a lighting designer - I choose that second one every day of the week." - Karen Herold Interior designer Karen Herold of Studio K joins hosts Lisa and Avi for an in-depth discussion about the critical relationship between interior design and lighting. With 25 years in hospitality design, Herold shares insights from her work with notable restaurateurs and her philosophy that "lighting makes or breaks every project." The conversation explores how lighting creates emotional environments, the challenge of selling lighting design services to clients, and innovative approaches like rechargeable table lamps changing traditional restaurant lighting strategies. Herold emphasizes the collaborative nature of successful projects, stating "if you don't light it correctly, you might as well not design it" - echoing Steve Wynn's design philosophy that has guided her career from Vegas casinos to mountain resorts. In This Episode: (00:00) From fashion to hospitality design (05:25) Why lighting makes or breaks every project (11:27) Restaurant design challenge: layering light between tables and the ceiling (13:09) Selling lighting design services to skeptical clients (16:12) Rechargeable lamps are changing restaurant lighting strategies completely (24:18) Building client trust through clear boundaries and expertise (26:28) Bridging the knowledge gap with better visual tools (34:15) Training junior designers and continuing education importance (39:42) Beyond restaurant: lighting that reduces the need for expensive finishes Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Karen Herold www.studiokcreative.com Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://www.rbldi.com Avraham Mor https://www.linkedin.com/in/avrahammor/ Morlights

"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland What happens when someone starts taking out trash at 17 and becomes a principal at one of Chicago's leading landscape architecture firms? Rob Reuland from Site Design Group joins hosts Lisa Reed and Avi Mor for a fascinating exploration of how lighting and landscape professionals must collaborate to create truly exceptional spaces. "I couldn't agree more that landscape architecture is so misunderstood," Rob admits early in the conversation. "A lot of people do think it's just about plants, but we do so much more." From hardscape detailing to community engagement to serving as therapists between consultants, the profession demands far more than plant knowledge. But here's where it gets interesting for lighting professionals. Should the industry push for "lighting architect" status instead of "lighting designer"? Rob's perspective from the licensed landscape architecture world offers compelling insights. The conversation tackles Chicago's disastrous LED streetlight conversion - a $280 million project completed without lighting design input that resulted in harsh, glaring fixtures. "It just drives me crazy that it went LED, but to some 6,000K the brightest white thing you can possibly imagine," Rob reflects. They dive deep into the five principles of responsible outdoor lighting, tree uplighting challenges, and why the new lighting standards focusing on human health rather than foot candles represent a massive shift for the profession. In This Episode: (00:00) Rob's early career journey - starting at 17 taking out trash at a Chicago landscape firm, discovering the profession through a greenhouse teacher (03:16) Understanding landscape architecture beyond plants - hardscape design, stormwater management, community engagement, serving as consultants between design professionals (06:08) The evolution challenge - how landscapes mature over time, educating clients about day one versus the 2-5 year sweet spot when projects reach potential (14:08) The four visual professionals concept - architecture, interiors, landscape architecture, and lighting design as essential visual disciplines in construction (19:25) Professional recognition and licensing - comparing landscape architecture's regulated status with lighting design's lack of formal licensure (25:11) Health, safety, and welfare impacts - new lighting standards focusing on human circadian rhythms rather than foot candles (32:08) Chicago's lighting transition disaster - problematic switch from sodium to harsh LED streetlights without proper lighting design input (35:17) Five principles of responsible outdoor lighting - useful, targeted, low levels, controlled timing, warmer colors to protect wildlife and human health (42:00) CPTED and spatial quality - crime prevention through environmental design, coordinated lighting and landscape discouraging crime (47:07) Tree lighting techniques and challenges - lights in trees versus uplighting, importance of mockups, balancing tree health with illumination Would you be interested in sponsoring our podcast? Reach out to us. Share your th...

Why are architects who collaborate with lighting designers winning more ambitious clients? Architect Michael Byrd of Core10 Architecture in St. Louis shares his journey from skeptic to advocate for professional lighting design. "We bought an existing firm and thought we knew everything," he admits. Yet as projects grew more ambitious, his team discovered critical blind spots. A high-end restaurant renovation gone wrong forced them to confront their limitations. Who would have thought dimming LEDs could cause such client distress? The emergency call to lighting designer Lisa Reed saved the project and transformed their approach forever. Through standout examples—a glass-clad bank that glows at night, a 1950s building renovation where lighting changes made immediate impact—Byrd demonstrates how professional lighting elevates both spaces and photography. The conversation tackles practical challenges lighting professionals face daily: when to bring designers into projects, how to convince cost-conscious developers, and the frustration of maintenance issues when non-matching replacements destroy carefully crafted lighting schemes. For lighting designers seeking to expand their client base, Byrd offers invaluable perspective on making your case to architects. "We're getting better projects, more ambitious clients," he explains, directly attributing this growth to embracing lighting expertise. This episode isn't just informative—it's ammunition for your next client meeting. In This Episode: (00:00) Michael Byrd - From failed engineer to architect and his journey into understanding the importance of lighting design (06:42) The evolution of Michael's firm - From a practical problem-solving practice to embracing lighting design expertise (10:34) Learning the hard way - How a problematic restaurant project with LED dimming issues led to seeking lighting design expertise (18:11) Bank renovation success story - How working with a lighting designer created the perfect nighttime glow for a seamless glass building (20:23) Building renovation impact - How changing lighting fixtures and focus dramatically improved public spaces in a 1950s building (24:36) Expanding appreciation for lighting design - How architects can learn to value technical design expertise to elevate their projects (29:45) When to engage lighting designers - Michael's approach to making lighting design part of full services on nearly all projects (32:53) Making the case to clients - Using visual examples and cost-benefit arguments to demonstrate the value of professional lighting (39:03) Maintenance challenges - The problems when replacement lamps don't match original specifications and the importance of speaking up (44:28) Looking toward the future - Issues with early LED failures, control system obsolescence, and the need for better modularity in fixtures Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing indus...

How did the Smithsonian cut lighting energy usage by 80% while actually improving visibility and preservation? Tune in as Avi Mor and Lisa Reed speak with Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery. Scott shares his 30-year journey from theater lighting to museum environments, revealing how he "handcrafts" light for 5,000 luminaires across 125,000 square feet. We explore the critical intersection of technology and artistry, as Scott details how he's reduced energy consumption by 80% while improving quality through innovative LED implementations and sophisticated control systems. The discussion delves into the profound impact of thoughtful lighting design on museum experiences, from commissioning challenges to long-term maintenance. Scott has even collaborated with the Department of Energy, and explains the integration of lighting with IT infrastructure, and introduces the iPOP framework for understanding visitor experiences. Lighting shapes human perception, emotional responses, and accessibility—revealing that lighting truly matters in creating meaningful environments for diverse audiences. In This Episode: (00:00) Introduction to Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery (11:17) Handcrafted lighting - Scott's philosophy on serving the material with precisely focused light and creating dynamic museum experiences (14:40) The architecture of museum lighting - managing 5,000 luminaires, color tuning capabilities, and strategic angle placement (17:32) Commissioning challenges - control systems, manufacturer inconsistencies, and the imperative of on-site adjustments, Scott's unique perspective after 30 years at the Smithsonian and collaborations with DOE (23:30) Real-time lighting design excellence - the critical importance of hands-on focusing and the power of physical adjustments (30:14) Designing for diverse visual abilities, reducing consumption from five watts to under one watt per square foot while improving quality (35:21) The convergence of lighting and IT - managing complex Bluetooth BLE systems with seven-day, 24-hour support requirements (46:31) Intuitive control interface design - balancing user simplicity with backend complexity and avoiding generic implementations, inhabiting spaces mentally and physically to create meaningful lighting experiences (54:00) The iPOP framework - understanding how visitors approach museums through Ideas, People, Objects and Physical experiences (58:25) Scott’s favorite podcast recommendation - Design Matters Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Design Matters Podcast ...

Have you ever wondered how the vibrant and competitive architectural landscape of Dubai influences global lighting design trends? Discover the secrets from Lisa Reed's experience at the Light Middle East Conference! In this episode, Avi Mor and Lisa Reed dive deep into the world of lighting design, sparked by Lisa's recent trip to the Light Middle East Conference in Dubai. Lisa shares her observations about the global lighting design community, highlighting a consistent theme of restraint and intentionality in design. The discussion centers on advocacy for the lighting design profession, and Avi and Lisa brainstorm creative approaches to help people understand the crucial role of lighting designers, from potential outreach at home improvement stores to emphasizing the emotional and functional impact of thoughtful illumination. They discuss the profession's unique position of balancing technical precision with artistic creativity. In This Episode: (00:00) Lisa shares her transformative experience at the Dubai Light Middle East Conference, highlighting international connections and the universal design principle of lighting restraint (05:19) The complex world of lighting design awards, project submissions, and the intricate balance between technical specifications and creative vision (15:07) Strategies for promoting lighting design as a crucial professional service, the need to communicate the profession's value beyond technical jargon (24:47) How lighting design transcends mere illumination, focusing on creating emotional experiences and improving human well-being in various spaces (28:00) Advocating for lighting design in various contexts, community outreach, importance of lighting design in diverse settings, from high-end homes to low-income housing (39:22) Community and Future Vision, Avi and Lisa invite listeners to engage, support, and spread awareness about the critical role of lighting design in creating meaningful spaces Would you be interested in sponsoring our podcast? Reach out to us. Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Light Middle East 2025 Conference Highlights Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ Reed Burkett Lighting Design http://w...

In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP, and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments. In This Episode: (00:00) Giulio’s path to the lighting industry (11:15) Observing lighting in real-world contexts, the intricate balance between architectural visualization tools and the practical expertise (16:34) Lighting design expertise, mock-ups to address challenges such as light distribution and shadows, design software, the complex interplay between art and science in the field (29:00) Pushing architectural boundaries with lighting, collaborations with leading architectural firms to overcome technical challenges and enhance spaces, ensuring that lighting complements rather than competes with architectural elements (34:00) Innovative solutions for technical and mechanical challenges, human-centric design, the Pompidou (42:05) Architecture that accounts for lighting design, growing recognition of lighting designers' transformative impact (48:10) Optimistic outlook on the future of lighting design innovations Like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Giulio Pedota LinkedIn https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/ Schuler Shook http://schulershook.com/ Gary Steffe Lighting Design https://www.gsld.net/index.html Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/ <...

Curious about how modern lighting design blends technological advancements with historical elements? Discover how the St. Louis Arch's evolving lighting designs tell a story of innovation and tradition in our latest episode. Avi Mor and Lisa Reed celebrate nearing 500 followers of the Lighting Matters podcast, and reflect on our unexpected path. Tune in to hear personal stories and insights from significant presentations, such as the presentation given at the ASLA National Conference. As we dig into the evolution of lighting technology, we spotlight fascinating projects like the 25-year history of lighting upgrades to the St. Louis Arch, and the transformation of the Chicago Post Office with LED upgrades. We also discuss the essential role of collaborative advocacy in the industry. Your feedback is invaluable, and we invite you to share your thoughts on LinkedIn, join the conversation, and help us shine a light on the dynamic world of lighting design. In This Episode: (00:00) Lighting Matters podcast - reflecting on the journey, presentations at 2024 conferences, the St. Louis Gateway Arch, and technological advancements through the years (13:54) DALI vs. Ecosystem, DALI lighting control standard's benefits, cost-effectiveness, and evolution in the industry, discussed at the recent summit for broader adoption (18:10) Language and terminology updates & clarification (23:58) Standardized certification for lighting products, DMX vs DALI 2, third-party certification, common issues, ease of installation, scheduling challenges (41:07) Integration of LED lighting control, evolution of lighting technology from metal halide to LED, maintaining design aesthetic in iconic buildings, and advocating for recognition of lighting designers (46:37) Lighting Advocacy and Collaboration - Lisa and Avi discuss advocating for each other, the value of feedback, and gratitude for listeners. Like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:ASLA Conference IALD Enlighten America Conference DALI North America Summit Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel

In this episode, hosts Avi Mor and Lisa Reed share their personal career journeys and insights. Avi Mor, founder of Mor Lights, and Lisa Reed, Principal and CEO of Reed Burkett Lighting Design, explore how Avi’s theatrical background informs his innovative approaches in architectural settings. Avi and Lisa discuss the challenges and triumphs of their industry, highlighting the importance of passion, advocacy, and technical precision in creating lighting solutions that resonate emotionally and functionally. Avi shares his enthusiasm for problem-solving and design defense, particularly in advocating for cost-effective solutions like DALI lighting controls. Lisa, on the other hand, is driven by creating spaces that inspire and excite people, such as the impactful Pillars of the Valley installation. Together, they tackle industry frustrations, including extended payment schedules and pricing transparency, while advocating for independent, unbiased advice in lighting design. The episode wraps up with a call to appreciate the transformative power of lighting in everyday experiences. In This Episode: (00:00) Avi Mor's journey from high school theater to founding Mor Lights. How theatrical training influences architectural lighting design, emphasizing the shared principles and unique insights gained from both fields. (10:50) Lisa Reed's transition from aspiring architect to a leader in architectural lighting design. Her story reflects the blend of art and science in her work, alongside personal growth and professional challenges. (20:06) Passion and excitement in lighting design, showcasing projects like the Pillars of the Valley installation. Client interests and the role of advocacy in effective design solutions. Fixing issues, DALI controls. (29:47) Challenges in the AEC industry, particularly around payment schedules and pricing transparency. Strategies such as Acquisition Services are discussed to manage these issues and improve project execution. (41:33) Small businesses in lighting, working to improve the industry. Pet peeves. The importance of lighting in everyday experiences. Like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Lisa Reed LinkedIn Avraham Mor LinkedIn Reed Burkett Lighting Design Morlights