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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇰🇪KE · Marketing#139500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
150 to 900🎙 Daily cadence·202 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇰🇪100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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Recent episodes
Stupider people have done it
Jun 23, 2026
26m 25s
If AI creates everything, what's left for the brand?
Jun 17, 2026
21m 31s
Ben Bring from Sabio joins Little Talks!
Jun 10, 2026
22m 03s
David vs. Goliath
Jun 4, 2026
16m 53s
Goodbye, Chelsea
May 20, 2026
24m 40s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 |  Stupider people have done it | Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint! Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It, and somewhere between marketing, AI, LinkedIn, TV, coffee, and life advice, we landed on a simple idea: people still trust people. AI can help you move faster. Social proof matters. Your LinkedIn page shouldn't look abandoned. But as Jay pointed out, "humanity is the algorithm." The brands and people that... | 26m 25s | ||||||
| 6/17/26 |  If AI creates everything, what's left for the brand? | AI has made it incredibly easy to make more stuff. More blogs. More emails. More social posts. More everything. The problem? Nobody was sitting around wishing there was more content on the internet. This week on Little Talks, Sam and Roop talk about what happens when everyone has access to the same tools and can create the same types of content. AI can absolutely help. It's great at research, first drafts, and speeding up the work. But the one thing it can't generate for you is trust. That’s ... | 21m 31s | ||||||
| 6/10/26 |  Ben Bring from Sabio joins Little Talks! | Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get interesting, and occasionally a little uncomfortable, because our phones know us better than most dropdown menus do. On this week’s Little Talks, Sam Littlefield sat down with Ben Bring from Sabio whi... | 22m 03s | ||||||
| 6/4/26 |  David vs. Goliath | Agency size has a funny way of becoming a security blanket. It feels measurable, which makes it feel useful. A 60-person shop sounds safer than a 25-person shop, at least until you remember that all 60 people will not be in your reporting meeting, your strategy call, or the late-afternoon scramble when priorities shift. That is where Sam and Roop spent most of this week’s conversation. The episode is not a tiny-agency rally cry or a big-agency takedown. There are great partners at every size.... | 16m 53s | ||||||
| 5/20/26 |  Goodbye, Chelsea | This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom. Chelsea has been a huge part of Littlefield for the last decade. If you’ve interacted with our team, followed our content, listened to the podcast, or honestly just spent five minutes around the agency, you’ve probably felt her impact whether you realized it or not. She’s thou... | 24m 40s | ||||||
| 5/13/26 |  Why dealers go rogue and what marketing can do about it | Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later. This week, Sam and Roop talked about why that happens. Most dealers are not trying to ignore the brand. They are trying to sell in their market, to their customers, in real time. And when corporate marketing feels too disconnected from that reality, th... | 23m 21s | ||||||
| 5/6/26 |  Change is here | A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with the extra space those tools create. This week, Sam and Roop reflected on conversations coming out of the latest Magnet meeting and kept landing on the same idea: AI and agents are most valuable when they create more room for strategy, thinking, and bet... | 20m 41s | ||||||
| 4/29/26 |  The myth of the "quick win" in B2B marketing | Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multiple decision-makers mean trust usually builds long before a deal closes. In this week’s episode of Little Talks, Sam and Roop chat about how that pressure shows up for marketing teams every day. We see it with brands selling complex equipment, serving mu... | 16m 12s | ||||||
| 4/22/26 |  Simplifying complex product stories in B2B marketing✨ | B2B marketingproduct storytelling+1 | — | Little Talk | — | benefits ladderproduct attributes+1 | — | 19m 46s | |
| 4/15/26 |  Why long-term partnerships outperform vendors✨ | long-term partnershipsvendors+2 | — | relaLittle Talks | — | partnershipstransactional relationships+2 | — | 15m 50s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/8/26 |  How to generate content topic ideas that resonate with customers✨ | content generationcustomer engagement+1 | — | Roop | — | content ideascustomer needs+1 | — | 21m 08s | |
| 4/1/26 |  Measuring the ROI of trade shows✨ | trade showsROI+1 | — | Littlefield Agency | — | booth spacetravel costs+3 | — | 18m 19s | |
| 3/25/26 |  Why we love in-house marketing teams✨ | in-house marketingstrategic work+1 | — | Littlefield | — | marketing teamsvendor relationships+1 | — | 18m 33s | |
| 3/18/26 |  Everything you need to know about change management✨ | change managementB2B marketing+4 | — | — | — | adaptationCFO expectations+3 | — | 22m 55s | |
| 3/4/26 |  Do you view your agency as order takers or strategic partners?✨ | agency relationshipsstrategic partnerships+3 | — | Littlefield Agency | — | agencymarketing+2 | — | 18m 40s | |
| 2/25/26 |  Marketing in the age of AI whiplash✨ | AImarketing+1 | — | Little TalksGoogle | — | AI toolsfunding+2 | — | 18m 31s | |
| 2/18/26 |  Beyond likes & views: Marketing signals that actually matter✨ | marketingvanity metrics+2 | — | Little Talks | — | likesviews+2 | — | 17m 33s | |
| 2/11/26 |  Big game, big ads, big money✨ | Super Bowl adsmarketing+1 | — | buffalo wingscheese dip | — | Big Gamecommercials+1 | — | 23m 25s | |
| 2/4/26 |  So you're building a new website for your brand | Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment returns dividends for you and your business. From SEO and AI SEO considerations, to user experience and measurement plans it can be overwhelming. Mike's takeaway? Give yourself enough time to do it ri... | 21m 47s | ||||||
| 1/29/26 |  Everything we know about OpenAI’s new ChatGPT ads | We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect? Lots of questions, and a handful of answers that aren’t all that great. But some promising new formats from the tech giant look like they’re coming down the line. So join us as we geek out (and temper expec... | 14m 19s | ||||||
| 1/21/26 |  Media & Analytics Director Chris Kizer joins the podcast and numbers start flying | All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our clients. Give this episode a listen to get some insight into what's happening now and what's coming up for the marketing media landscape, including some notes on the newly announced OpenAI ad platfor... | 22m 44s | ||||||
| 1/14/26 |  Everybody hates AI | Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you can relate to—hating all the AI slop flooding your social feeds (and, in some cases, your TV). And no, AI didn’t write this, we used an em dash on purpose! The gang discusses Merriam-Webster’s word of the year, slop, and how AI-generated images and video ... | 15m 21s | ||||||
| 1/8/26 |  We’re back | Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business. To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and ... | 15m 42s | ||||||
| 12/22/25 |  That's a wrap on 2025 | For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered: What was their total watch time on YouTube?Which month performed the best?What were their top topics?What were their top 3 episodes by streams?Which European country are they most popular?And more!We would also like to thank all of you for listening. It really blows our minds that you voluntarily spend time with us every week, so thank you. It's been a great... | 15m 20s | ||||||
| 12/12/25 |  Trent-a-palooza IV: AI data, B2B e-commerce and big companies, small teams | In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing. Among the gems dropped this episode: “Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully lever... | 28m 18s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.