E26 - Building Purpose: Blending Brand, Strategy, and Emotion in Homebuilder Marketing

About this episode

This episode discusses how purpose-driven branding and emotional marketing are reshaping homebuilder strategies in Alberta.

In this live Livabl Launch episode from Calgary, ZGM’s Jordan Mair and Salena Halabi unpack how purpose-driven branding and emotional marketing are transforming homebuilder strategies across Alberta. They explore the importance of connecting a “mother brand” to every development, creating transparency, and building genuine buyer trust through authenticity and experience. From full-funnel marketing to AI-powered search and Gen Z homebuyers, the conversation reveals how data, emotion, and purpose combine to future-proof builder marketing.

People in this episode

Host: Matthew Slutsky

Guests: Jordan Mair, Salena Halabi

Topics covered

• purpose-driven branding
• emotional marketing
• homebuilder strategies
• buyer trust
• AI-powered search
• Gen Z homebuyers

Keywords

• homebuilder marketing
• branding
• emotional connection
• transparency
• data-driven
• future-proofing
• full-funnel marketing

Mentioned in this episode

Organizations: ZGM

Places: Alberta, Calgary

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