Why You Need to Price Higher | John Ray

About this episode

John Ray discusses the reasons behind underpricing among expert service providers and how to address it.

John Ray, #1 national bestselling author of The Generosity Mindset and host of The Price and Value Journey podcast, joins Robin Ayoub to unpack why expert service providers chronically underprice themselves and what to do about it. John shares the mindset traps holding professionals back, how to run a real value conversation with clients, and why hearing "no, you're too expensive" is actually a sign your pricing is working.

People in this episode

Host: Robin Ayoub

Guest: John Ray

Topics covered

• pricing strategy
• value conversation
• mindset traps
• expert service providers
• underpricing

Keywords

• pricing
• value
• mindset
• service providers
• business strategy

Mentioned in this episode

Organizations: The Price and Value Journey

Books & works: The Generosity Mindset

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