BIG 12 SQUAD - The Big 12's NIL ARMS RACE | How it's impacting Arizona
From Locked On Wildcats - Daily Podcast On Arizona Wildcats Football & Basketball by Locked On Podcast Network, Mike Luke
April 23, 2026 · 27 min · Episode 1284
About this episode
The episode discusses the intensifying NIL arms race in Big 12 basketball and its implications for Arizona and other teams.
Big 12 basketball’s NIL arms race intensifies as Oklahoma State and West Virginia surge past BYU and Texas Tech with headline-grabbing transfer portal moves. Can Oklahoma State’s spending power and West Virginia’s strategic recruiting vault them into the conference elite? Jake Hatch spotlights BYU’s portal strategy and lingering questions at center, while the squad debates if any team can keep pace with the league’s escalating competition. Off the court, rumors swirl around Cody Campbell’s son and the potential for seismic shifts in Big 12 football power dynamics. West Virginia baseball’s electric offense and pitching depth push them into the national conversation, even as BYU battles pitching concerns and Oklahoma State scrambles to rebuild a depleted staff. From Houston’s uneven portal rankings to the drama of Friday night games, every team is fighting for postseason position. Is a new Big 12 baseball hierarchy emerging—or will traditional powers reassert control as the season heats up?
People in this episode
Host: Mike Luke
Topics covered
- NIL arms race
- Big 12 basketball
- transfer portal
- recruiting strategies
- postseason position
- baseball hierarchy
Keywords
- NIL
- Big 12
- basketball
- transfer portal
- Oklahoma State
- West Virginia
- recruiting
- postseason
- baseball
Mentioned in this episode
Organizations: Oklahoma State, West Virginia, BYU, Texas Tech, Houston, Big 12
Places: Big 12
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