Building a Custom CRM for a Brand Experience Agency With Caspio
From Low Code/High Impact by Paul Quirk, VP of Customer Success at Caspio
January 21, 2026 · 14 min · Season 4 · Episode 9
About this episode
Brian King discusses the development of a custom CRM for a brand experience agency, highlighting its impact on the sales process.
In this episode, we talk with Brian King from AfterPremise, a Caspio Silver Partner that provides document management solutions for project-intensive industries. Brian shares how his team built a custom CRM system for Double Take, a brand experience agency that creates large-scale projections onto buildings for global brands. What started as a project to simplify the quoting process evolved into a comprehensive CRM that streamlined the entire sales funnel, from sending portfolios and answerin...
People in this episode
Host: Paul Quirk
Guest: Brian King
Topics covered
- custom CRM
- brand experience
- document management
- sales funnel
- project management
Keywords
- custom CRM
- AfterPremise
- Caspio
- Double Take
- sales funnel
- document management
- project-intensive industries
Mentioned in this episode
Organizations: AfterPremise, Caspio, Double Take, Caspio Silver Partner, global brands
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