CrimeScience – The Weekly Review – Episode 231 Ft. Sam Yeung, PhD

About this episode

Tiffany Frison interviews Dr. Sam Yeung about his research on how narrative DNA can help retailers combat scams.

In this episode of the LPRC CrimeScience Podcast , host Tiffany Frison sits down with Dr. Sam Yeung to unpack his latest R2P, Decoding the Scam: How Narrative DNA Protects the Modern Retailer . Discover how text analytics and cognitive science are helping retailers uncover hidden scam patterns, from impersonation tactics to gift card and bitcoin schemes. Tune in to learn how better data, smarter analysis, and standardized reporting can strengthen your fraud prevention strategy.

People in this episode

Guest: Sam Yeung Phd

Topics covered

• fraud prevention
• text analytics
• cognitive science
• retail scams

Keywords

• scam patterns
• imitation tactics
• gift card schemes
• bitcoin schemes

Mentioned in this episode

Products: R2P, Decoding the Scam

Books & works: Decoding the Scam: How Narrative DNA Protects the Modern Retailer

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