لكجري فجوة التوقعات - Stop calling your brand “luxury” if it isn’t

About this episode

The episode discusses the misuse of the term 'luxury' in branding and its negative impact on businesses.

Send us Fan Mail Stop calling your brand “luxury” if it isn’t. You’re not helping yourself. “Luxury” is not a prettier word for nice, expensive or high quality. Real luxury comes with very specific attributes: rarity, craftsmanship, consistency, and a level of service that feels almost unreasonable in its attention to detail. Yet today, everything is “luxury”: clinics, burger joints, car washes, mid-scale hotels. And it’s a problem. Here’s why misusing the word hurts your brand: You overprom...

People in this episode

Host: Omar Kuwatly

Topics covered

• luxury branding
• marketing
• consumer expectations
• brand identity
• business strategy

Keywords

• luxury
• branding
• expectations
• craftsmanship
• service
• business
• marketing

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