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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Estimated from 6 chart positions in 6 markets.
By chart position
- 🇺🇸US · Places & Travel#1565K to 30K
- 🇮🇹IT · Places & Travel#1191K to 10K
- 🇸🇪SE · Places & Travel#1221K to 10K
- 🇩🇰DK · Places & Travel#2310K to 30K
- 🇮🇱IL · Places & Travel#4610K to 30K
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9K to 36K🎙 Daily cadence·25 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
30K to 120K🇺🇸25%🇩🇰25%🇮🇱25%+3 more - Active Followers
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17K to 66K
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Recent episodes
Top Regions for Public Healthcare in Italy
May 16, 2026
Unknown duration
Jaid Newstead: From Burnout to Bari
May 9, 2026
Unknown duration
Where Expats Actually Live in Italy (And Why)
Apr 25, 2026
Unknown duration
Starting Over in Florence: Shelby Canon’s Story
Apr 18, 2026
19m 02s
Italy’s 7% Tax Regime Expands: The New Towns Now in Play
Apr 11, 2026
12m 26s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/16/26 | ![]() Top Regions for Public Healthcare in Italy | Discover Italy's top regions for public healthcare, with insights into how data reveals surprising leaders in quality and access. | — | ||||||
| 5/9/26 | ![]() Jaid Newstead: From Burnout to Bari | Discover Jaid Newstead's inspiring journey from Toronto to Bari, Italy, as she navigates challenges and embraces new beginnings in this engaging interview. | — | ||||||
| 4/25/26 | ![]() Where Expats Actually Live in Italy (And Why) | Discover where expats settle in Italy beyond Rome and Milan. Explore the charm of smaller towns popular with Americans, Brits, and more on our latest podcast episode. | — | ||||||
| 4/18/26 | ![]() Starting Over in Florence: Shelby Canon’s Story✨ | inspirationmigration+2 | Shelby Canon | Starting Over in Florence | MichiganFlorence+1 | journeyhome+1 | — | 19m 02s | |
| 4/11/26 | ![]() Italy’s 7% Tax Regime Expands: The New Towns Now in Play✨ | tax regimeretirement+3 | — | — | Italy | Italyretirement plans+1 | — | 12m 26s | |
| 3/28/26 | ![]() Property in Italy Traps: An Interview With Realtor Justin Curtis Mavity✨ | real estateproperty buying+2 | Justin Curtis Mavity | Property in Italy Traps | AmericaItaly+6 | real estate agentlicensed+2 | — | 20m 15s | |
| 3/21/26 | ![]() Demographics: Which Italian Towns Will Survive?✨ | demographicsItalian towns+3 | — | Magic Towns Italy | ItalyMilan+1 | town survivalpopulation data+2 | — | 14m 44s | |
| 3/14/26 | ![]() How €1 Homes Changed Mussomeli (and What Happens Next)✨ | one euro homesSicily+3 | — | — | SicilyItaly+8 | MussomeliRecoaro+4 | — | 16m 21s | |
| 3/7/26 | ![]() Sara Shepherd’s Journey From Australia To Le Marche✨ | Le Marchemoving to Italy+3 | Sara Shepherd | Magic Towns ItalyMagic Towns+3 | AustraliaItaly+12 | Italytravel+2 | — | 12m 43s | |
| 2/28/26 | ![]() Exploring Sicily: Tour Highlights, One Euro Homes, Expat Life✨ | Sicilyexpat life+3 | — | CinquecentoFiat | SicilyCaltagirone+3 | CataniaCaltagirone+3 | — | 12m 41s | |
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| 2/21/26 | ![]() Italian Education: What It’s Like Growing Up and Attending School in Italy✨ | Italian educationgrowing up in Italy+2 | — | PISA | Italy | education systemchildren+3 | — | 15m 09s | |
| 2/14/26 | ![]() Life-Changing Journey: From North America to Sardinia – An Interview with Charlotte Fortier-Mutzl✨ | Sardiniaentrepreneurship+3 | Charlotte Fortier-Mutzl | InstagramCOVID | North AmericaSardinia+13 | travelItaly+3 | — | 21m 39s | |
| 2/7/26 | ![]() Italy’s Wealth Tax Myths: What Expats Need to Know✨ | wealth taxexpats+2 | — | ExpatsFacebook+1 | Italy | foreign wealth taxassets exempt+1 | — | 18m 30s | |
| 1/31/26 | ![]() Why Are Italy’s Villas Crumbling? | Luca: Happy Saturday everyone, and welcome back to Magic Towns Italy. I’m Luca here with Anna. Good morning, Anna. Anna: Hi everyone. Hi Luca. Luca: This week we are talking about a question we get often, which is why are so many wonderful, gorgeous looking Italian villages and castles abandoned, or for sale for what looks like pocket change? I, myself have renovated several properties and I’m always looking for properties. It’s, uh, as people know, it’s a bit of an addiction for everyone that has it. The area around Venice alone is home to more than 5,000 historical villas. Hundreds of these are in disrepair and sell or sometimes are auctioned for prices as low as 100 or 200,000 euro. And when foreigners see this, they think, oh, Italy’s property market must be broken. How can it be [00:01:00] so cheap? Anna: Yeah, exactly. I mean, it sounds too good to be true and usually it is. So today we want to correct that view. The low price is often an illusion and it’s caused by real costs like taxes, you know, renovation works. So people and especially foreigners are often unaware of. Luca: That’s right. These properties are not cheap because Italians don’t think the castles or villas aren’t beautiful. They’re cheap because the system makes them very costly to buy and restore. And in the next minutes, we’re going to talk about, uh, Italy’s tax code, the property register system, and the heritage laws that structurally punish historical buildings. In other words, which part of the bureaucracy makes it so hard to use and maintain these villas? Anna: Yeah. By the end of this episode, you will understand the reason why these villas and castles languish unsold so we’ll break down the tax traps, the luxury [00:02:00] labels, the heritage protections. So all the unsexy realities. Luca: Unsexy realities. Let’s start with tax. Anna: Yeah. Luca: 30 second primer on the cadastral category. Please don’t tune out. This is important and most people don’t know what it is. In Italy, there is something called the cadastral category, and it is a code that, indicates what kind of property each property is. Castles, villas are in three of the A categories, A1, A8, or A9. It basically means that, anything that has that label given by the tax man is deemed to be a luxury property from fancy apartments to villas to castles or palazzi. Anna: But luxury sounds like a good thing. Like why do you say it’s a problem? Luca: Because in Italy, luxury is basically a tax warning label. Anna: A warning label, Luca: yes. There’s a whole set of tax benefits that disappear and more taxes kick in. Anna: Even [00:03:00] if the place is falling apart. Luca: Yeah, it doesn’t matter. There can be mushrooms growing through the floorboards, but if the property is tagged as A8 or A9, the tax system treats it like it’s a billionaire’s villa. Anna: What actually changes? Luca: The first thing is that you don’t get any first home tax breaks. Normally when you buy a property, you pay 2% purchase tax if you’re gonna go and live in it. In this case, you’re gonna pay 9% whether you live in it or not. Anna: That’s a big difference. Luca: Huge. Luxury homes are excluded from the benefit. So for the same house price, you could be looking at paying 70,000 euro tax instead of 15,000. Anna: Ah, okay. | — | ||||||
| 1/24/26 | ![]() Interview With George Laing: Betting On A €1 House | Explore Italy's hidden gems with in this George Laing interview. Discover Mussomeli's one euro homes and their impact on the community! | — | ||||||
| 1/17/26 | ![]() Italy’s Renovation Tax Credits 2026 | Luca: I’m excited about yet another episode of the Magic Towns Italy podcast. Are you excited, Anna? Anna: Yeah, I’m super excited also because we are talking about a really interesting topic, right? Luca: We always do. What’s this topic? Anna: So we were gonna keep talking about the most search towns in 2026, but we are pushing that to next week because that’s some really, really important tax news if you’re thinking about buying or fixing up a home in Italy. Luca: That is right. We are going to talk about Italy’s home renovation tax breaks for 2026. 2026 is actually a bit of a special year. We’ve even called it the last really good year to renovate with meaningful tax breaks. We’re going to talk about what incentives that are there now, especially compared to the crazy, [00:01:00] Superbonus 110% from a few years before. Anna: Oh yeah, that bonus, the government basically paid you more than what you spent. Crazy, right? Luca: Yes. I would say that Superbonus, born in 2020 let homeowners claim 110% of the renovation costs as a tax credit and in practice that meant that you could renovate your house and make a 10% profit in tax credits. It was the government paying for your renovation effectively. Anna: Yeah. Suddenly everyone was changing windows. Installing solar panels. But that, that couldn’t last forever, right? Luca: Yeah. The bill was astronomical. The super bonus blew a hole in Italy ‘s finances. The economy minister said that these incentives had a devastating impact on public Between one and the other these bonuses have cost 219 billion [00:02:00] euro. Anna: Oh my God, that’s insane. Like Italy basically threw hundreds of billions at home makeovers. Luca: The initial plan was for the scheme to cost maybe 35 billion Euro that is short up to a hundred around the 160 billion euro in just four years. And the worst thing is that because the government was effectively paying for people to renovate their home, the construction costs also went up by a lot. Uh, people weren’t even negotiating prices. I mean, uh, and why would they care if the state was paying for it? And did lead to some abuse. Anna: Yeah, I heard about the scams. People were definitely taking advantage. Luca: Yeah, taking advantage of the system. Um, so far, about 12 billion in fraudulent claims had been found out. Prime Minister Meloni called it the biggest scandal that the state has ever suffered. So there has been a lot of backlash on this tax scheme. And we could do an entire podcast about what went wrong with 110% super bonus.[00:03:00] So it shouldn’t be surprising that these incentives have been dialed back. Anna: So the Superbonus is basically done now, right? Luca: As of right now, January, 2026, the Superbonus, 105% is completely scrapped , for any of our listeners, this scheme is effectively over. Anna: Oh, okay. So no more free renovation for us. I mean, it was good while it lasted, but um, what about now? Like, if 2026 is the last good year, what can we actually get this year? Luca: That’s a good question. The government has not completely abandoned helping renovators, and in fact, uh, three of the key programs, the Bonus Casa, which is the oldest of them, has existed for maybe 20 years, the Ecobonus and Sismabonus have all been extended, but at lower rates and with simpler rules. Anna: Wait, but what’s the difference between them? Luca: So in a [00:04:00] nutshell, Bonus Casa is the gen... | — | ||||||
| 1/10/26 | ![]() Top 20 Most Popular Expat Towns in Italy | Anna: Hi everyone and welcome back to the Magic Towns Italy podcast. For our first episode of the year, we’re gonna talk about some really cool research with you. We’re diving into the top towns in Italy that expats are looking to move to. What are these towns, the big busy cities like Milan or Rome? Tuscany, some beautiful places in Sicily. Luca: Hi Anna. Happy New Year. Anna: Happy New Year. Luca: Did you have a nice, uh, end of year break? Anna: Yeah, it was nice. I was in Rome and it was really, really nice. Luca: I have been, uh, home actually doing a little bit of gardening. I know it’s minus seven outside now, but it wasn’t quite so bad before New Year’s Eve Anna: you’re brave. Luca: Well, I have to. Today we’re going to talk about, uh, a, um, topic that I’m very excited [00:01:00] about, that we’ve been working on for some time. We have combined search engine data with usage of Magic Towns Italy own Town Explorer to see where expats are looking to move to in Italy. You’re not gonna hear from anyone else because they don’t have the data, but we do. And, um, we have quite a few surprises. So on the one hand, we looked at how often people abroad search for moving to specific cities or living in specific cities. And then we looked at, uh, which one of our town profiles are getting the most attention from international visitors. So this covers both the aspiration stage, kind of Googling what to do with your life, and then the serious research stage of the expat journey. Then we have blended this data together to provide the ranking of the top 20 towns that expats [00:02:00] had their eyes on in 2025. Anna: We’re not gonna just read you a boring list of towns, we’re gonna chat about the, you know, the surprising stuff, beyond the data and there’s a bunch. Luca: So we have big cities versus small town dynamics. There’s some regional trends that are interesting, uh, that are frankly unexpected and there are quite a few under the radar towns that are punching way above their weight. Uh, some of them you may have never heard about, but they’re still in the top 20. We are going to cover most of the ranking, but if you want to read the entire list and get to the top three , then you have to go to Magic Towns Italy and read the article that Anna published today. So let’s get on with it. Anna: The first thing is this when people first think about moving to Italy, it’s usually the big cities that pop into their heads. So, you know, Milan, Florence, Rome, but, what we found is once people go from just [00:03:00] dreaming to actually planning, a lot of them start looking at Italy, smaller towns and countryside instead. Luca: To confirm what Anna just said, the single most viewed town on Magic Towns Italy last year was not Milan or Rome. It was Scalea, a coastal town in Calabria that barely has 11,000 residents. And that must be a big surprise to everyone. On its full ranking basis scalea came in at number six. Although very few people frankly are Googling move to Scalea, it’s an area they discover once they get into the weeds. It is one of those towns that expats discover while browsing and using our filters and, to be fair, the place has a lot going for it. It’s where the sea, it’s very, very affordable and it is one of Italy’s special 7% tax towns, meaning that eligible retirees there, only get taxed 7% for an number of years. A topic that we have discussed time and [00:04:00] time and time and time again. So the tax break is huge for foreign retirees and no... | — | ||||||
| 12/20/25 | ![]() Living in Italy as a Digital Nomad: Visa, Towns, and Reality | Luca: How are you, Anna? Anna: I’m good. What about you? Luca: I am doing great. It’s really good to see you for the last episode before Christmas. We’re gonna take a couple of weeks of well-deserved break. Anna: And today we’re diving into one of the most interesting topics for remote workers and expats, which is Italy’s new digital nomad visa. Luca: Yes. I’m so excited about that. And I know you’re excited about it too because you’ve been covering it assiduously for a couple of months now, haven’t you? Anna: And I’m sure lots of people are interested as well. Luca: The Digital Nomads Visa has been in the works for a while, and finally it’s live. The Italian government started talking about a couple of years ago, but as it happens in Italy, it only took off in, uh, May or June. Can we talk a little bit about what it really takes to get [00:01:00] it? Anna: The good thing is that it’s absolutely doable. Let’s break down what the visa is, uh, who it’s for and what the real world requirements look like. Luca: The digital nomad visa, like other digital nomad visas in Europe, like the Portuguese one is probably the best known one, is aimed at non- European citizens who work remotely as the, as freelancers or the business owners or the employees of foreign companies. It is valid for one year. It is renewable and it lets you live legally in Italy while earning more money from companies and customers based abroad. Anna: Exactly. So, there are two broad tracks. The remote worker visa, if you are employed by a company, and then digital nomad visa, if you are employed or if you’re self-employed or freelance. The paperwork changes slightly depending on which route you’re taking, but the general [00:02:00] principles, let’s say, are the same. Luca: Talking about what you need to qualify for the DNV, as we call it, income, you need to show earnings of at least 28,000 euro per year, which is the legal minimum. Anna: But realistically, successful applicants tend to earn quite a bit more so based on real cases. Most approval came in the 43,000, 80,000 range. Luca: And income alone is not enough for you to get the visa. You need to prove that you have financial stability historically. With things like tax returns, bank statements, client contracts. Anna: And a pro tip is to create an explanatory note in Italian. So this is like a financial cover letter. Luca: Now, paperwork wise, as we said, you need two to five years of tax returns. Six to 12 months worth of bank statements, a lease or registered housing [00:03:00] contract. And we’re gonna get back on that point because it’s a bit of a sticky point in a second. A private health insurance policy, a degree or proof of professional experience for the sector you’re applying in. And, don’t be discouraged sworn translations in Italian for a lot of these documents. Anna: So you need to prove you’ve got a place lined up before you even apply. So, 12 month lease registered with the Agenzia delle Entrate is the safest bet. Luca: You are an expert in this topic. You also wrote an article this week, Anna, about, how tricky it is to get these 12 month leases so listeners can go to Magic Towns directly and read it. It is, very, very interesting. It is true that the, for this particular type of visa some consulates accept Airbnb medium term rentals. So when in doubt go for a 12 month registered [00:04:00] lease. Anna: And people often ask like, how much is this going to cost me? So let’s be hone... | — | ||||||
| 12/13/25 | ![]() Why Are Young People Leaving Italy? | Discover why Italy's population is rapidly shrinking in this insightful Magic Towns Italy podcast episode. Learn about declining birthrates and the impact of emigration. | — | ||||||
| 12/6/25 | ![]() New Italian Ancestry Work Visa | Luca: Hello Anna, welcome back. Welcome back everyone to the Magic Towns Italy podcast. Anna: Hi everyone. Happy to be here again. Luca: Anna, it’s a pleasure to have you here again after our little Thanksgiving break. What did you do last week for Thanksgiving? Anna: Yeah, actually nothing special. What about you? Luca: I ate some chicken, not turkey really, but that’s a Okay. Yeah. But let’s not talk about this. I wouldn’t want to upset the vegans who are listening to the show. So today we are having a chat about a topic that is very important to a lot of our listeners, the new work visa for Italian descendants. Anna: Yeah, we finally got some good news for people with Italian roots. This is something the Italian diaspora has been waiting for forever. Luca: Italy has a enormous diaspora. Countries like Argentina and Brazil have tens of millions of people with [00:01:00] Italian heritage. In the US there’s about 20 million Italian Americans. These communities we know because most of our audience is Italian American, actually. Have a strong interest in reconnecting with Italy. And one of the main interests for many has been to obtain Italian citizenship through the ancestry, but in May things got much harder. Anna: Yeah, exactly. Back in May, 2025, Italy changed its citizenship law and putting this strict two generational limit for reclaiming citizenship by descent. So now only people with Italian parent or grandparent can automatically get recognized as Italian citizens through blood. Um, before that, there was no limit at all. So you could go back to great grandparents, or even farther you could prove the family line never broke. Luca: I helped a lady get her citizenship, as early as two years [00:02:00] ago through her great, uh, great, great grandfather who was born in the Grand Duchy of Tuscany. So that’s even before Italy even existed. And the reform from May caused a bit of a stir. Uh, we ourselves at Magic Towns ran a petition and over 600 people, um, who were cut out by the reform. Mostly Italian Americans committed to a minimum two year residency period. In order to get Italian citizenship, but the government did not listen. A lot of Italian descendants lost their straightforward route to Italian citizenship. Anna: Yeah, it really upset a lot of people and for a good reason. Literally overnight, thousands of people were in the middle of applying or planning to apply, just had the doors slammed in their face. It was pretty brutal for the diaspora communities. Luca: Someone wrote to us, they had already put down a hundred [00:03:00] thousand euro on renovating a property thinking that we’ll get citizenship and then suddenly, woo, they were cut out and they didn’t have a legal way to move through it. Anyway. That’s crazy. Talking about, yeah. Yeah. It is crazy. They’re talking about positive news. There is this new law we’re talking about. Mm-hmm. And the good news is there’s a new quota free work visa for descendants of Italian citizens from certain countries. Yeah. Can you tell us a little bit what happened, Anna? Anna: Basically on November 24, the Italian government put out this decree that creates a special work permit for people who are descendants of Italian citizens. And these permits don’t count against their normal immigration quotas. Usually Italy caps how many work visa they give you each year the decreto flussi, which is the early immigration quota. Those fill up super, super fast. And so, this new rule says that if you’ve got Italian ancestry and you’re from one of the [00:04:00] listed country, you can get a work visa Luca: | — | ||||||
| 11/22/25 | ![]() Life Satisfaction in Italy | Luca: [00:00:00] I have drawn inspiration for today’s podcast from a survey that just came out It’s about life satisfaction in Italy. Anna: Mm-hmm. Luca: It’s a little bit more complicated than that. It covers satisfaction with living. It covers particular parts of people’s lives, how happy they are with their relationship, with friends and with family and local healthcare. And then it starts to get into topics that are more interesting to us as the purveyors of information to expats and retirees looking at Italy. For instance, how satisfied people are with pollution with crime. And then there’s some, there’s a couple of funny things, like how much people trust others. There’s a little experiment about what percentage of people expect to get the wallet back if it was, uh, taken from there in the. Yes. Anna: Okay. I saw a video about that. There are some people going in different cities. [00:01:00] I saw, so this girl went to Oristano. Sole 24 Ore said that it’s the safest. So she went there and she, she started running the wallet fell like three times and always sat there like, here’s your wallet. She did the same in Milan and there was like a disaster. So like that. Luca: Okay, so in Sardinia people give you back your wallet, but in Milan they don’t. Anna: Yeah, the crime is like, it’s the worst city all over Italy. Luca: So this is very interesting data we got. It answers questions like, who’s got the biggest issue with pollution? Who complains the most about traffic? As it often happens, the most interesting part is that, uh, the real data destroys the stereotypes we have about Italy. So I actually played a little game with the community of the Expats in Italy group on Facebook, and I asked them, in which part of Italy people complain the most about struggling to find parking? Apparently some people were upset because I [00:02:00] did not put Rome as one of the options. Anna: That’s the answer that I gave you when you asked me what’s the worst city for parking. And I said, Rome, it’s not, you also Luca: think it’s Rome? Anna: I thought, yeah. Luca: Okay. It isn’t. Actually, I’m not gonna tell you now, I’ll tell you at the end of the podcast, a reward for you to stay tuned. Why don’t we start with life satisfaction. Where do you think people are the happiest in Italy? Anna: In Sardinia, I’d say, because I love Sardinia. Luca: Some people said Tuscany, some people said Sicily. Yeah, but you are very wrong. The region where most people are highly satisfied with their lives is Trentino Alto Adige. With an average score of 7.1 out of 10. You know, it kind makes sense. It’s efficient, clean, wages are high. Apparently people don’t care too much about the sun and the beach when it comes to life satisfaction. Anna: Yeah, they are organized. It’s beautiful. You [00:03:00] have nature, beautiful mountains. Luca: What about the lowest life satisfaction related? Anna: I would say in the south, but not the islands. Campania Luca: Yes. You got this right in Campania, the region whose capital is Naples. Life satisfaction is at its lowest. Only about half of the people are happy with their lives. So that’s a bit sad, but still, 50% is not nothing. 55%. Let’s actually look at that experiment that you mentioned before. Anna: Okay. The Luca: I shop... | — | ||||||
| 11/15/25 | ![]() How To Coffee Like an Italian | Explore the rising cost of coffee in Italy as Luca and Anna discuss breakfast habits, coffee culture, and the economics behind your morning espresso. | — | ||||||
| 11/8/25 | ![]() 3 Golden Rules of Renovating in Italy | Note: if you found this interesting, you can follow the renovation of Tenuta Augusta at their Instagram profile. [00:00:00] Luca: We were about to do a podcast on a very sad topic of how Italy’s beautiful natural landscapes are being built over and covered in concrete. But then we decided halfway through that it was so sad. We were going to answer some of your questions instead from when we published the Italian buying property guide last week. [00:00:22] Anna: Yeah, basically Luca is restoring this beautiful villa near Venice and we thought that it was a nice topic to talk about, to share the practical lessons for anyone else dreaming of doing this. [00:00:38] Luca: Thank you. I’m happy to provide my knowledge to our listeners. [00:00:41] Anna: So my question is, how did you end up with this villa to restore? Like why? [00:00:49] Luca: It didn’t fall on my lap, if that’s what you’re asking. And you know that because actually Anna has been helping me a lot with the social media for the project. [00:00:58] This villa Tenuta Augusta was a, I was a bit derelict by the time I set my eye on it. I’ve done quite a few restorations around the world and when I came back to Italy a few years ago, I decided to help to the degree that I am, the country by bringing some old and unloved properties back to life. [00:01:24] And Tenuta Augusta is exactly that. It is a 16th century villa in the countryside, in the hills, not far from Venice. Just as you said. It was built by this nobleman back in the 15 hundreds, his family. And at the beginning it was a working farm. We know this because I went to the National Archives and they found his tax returns from 1671. And at some point they decided to revamp it and live in it . This family then fell into we don’t exactly know what happened. They either ran outta money or they died out, or both. Since no one has that last name anymore in the area. [00:02:09] And then it passed from family to family until an old school teacher owned it for the past 40 years. She died maybe 10 years ago, and then it was just left there to rot. So we made it our mission to bring it back to life. [00:02:28] Anna: I think that renovating this property is like doing a puzzle because you’ve discovered so many things. Just renovating each floor of villa. And an interesting topic that I thought about . What makes us fall in love. We have this willingness of to fall in love with places that we think could be something rather than just find a place that’s ready to live in or in this case to host people. [00:02:56] And sometimes, it’s better because you waste less time on problems, but oh, it’s [00:03:02] Luca: certainly faster to buy something new. [00:03:04] Anna: Yeah. But I’m talking about like the process itself. At a certain point it becomes like a drug. Like you, you fall in love with the process of imagining of the potential itself. Do you want describe a little bit of this? [00:03:19] Luca: That is absolutely true. I have a great degree of admiration for Michaelangelo, who as a great sculptor, he described this creative process as looking at a stone and taking away. The excess, what was on top of the shape that he imagined inside that is so inside. [00:03:41] And that’s too much for me. I think it’s too much for most people to just imagine something new and then have at it, go from idea to creation and maybe a step down from that level of genius and divinity is to take something that was beauti... | — | ||||||
| 11/1/25 | ![]() Secrets of Buying Property in Italy | [00:00:08] Luca: Hello everyone. Welcome to the Magic Towns Italy podcast. I am Luca joined by Anna, my co-host. [00:00:16] Anna: Hi everyone. [00:00:17] Luca: We have a new format for the podcast because, well, we thought we’ll make it special. [00:00:23] We have something exciting to discuss. We have launched our ultimate guide to buying and owning property in Italy. And since we spent three months working on it we thought the two of us would get in front of the mic and talk to you. [00:00:39] Anna: So we are covering stuff like, uh, why Italian notaries are actually super helpful. How buying at auction isn’t as scary as you think. Some smart ways to budget for renovations and a bunch more cool stuff. [00:00:54] Luca: That’s right. Some of the, you might say, most interesting things or funniest things sometimes from, uh, about a hundred pages of guide. And by the end of this, you have an idea, a little taste of what’s inside the property guide. And just for, uh, your information, the guide is, uh, free for all Magic Towns subscribers. [00:01:17] And, uh, anyone who is not a subscriber is welcome to come to Magic Towns Italy and, uh, take a sub subscription or buy the guide if you prefer. So shall we get started, Anna? [00:01:28] Anna: Yeah. So first thing we gotta talk about someone you will definitely meet when buying Italian property, but most people don’t get what they do. [00:01:38] Luca: When I came back to Italy, I was, uh, a little bit meh about notaries thinking, okay, here’s another archaic relic of Italy bureaucratic past. [00:01:50] And getting into an office where everyone’s wearing a suit and mahogany furniture, little bit formal. I thought, okay, that’s so outdated. But actually I changed my mind. I think that Italy’s notary system is one of the best consumer protections in the property world. [00:02:10] Surprising, right? [00:02:12] Anna: A lot of foreigners think the notary is just another annoying paperwork person, but they’re actually on your side. Like these people are seriously trained, legal expert, or basically act like gatekeepers [00:02:25] Luca: That’s right. One of the things that, one of the myths that we bust in the guide is this, uh, idea that you could accidentally buy a house, uh, with the bad title or serious issues on the land registry. It’s called the cadastre in Italy. And I think that drives me crazy. Um. When I see these, uh, lawyers on expat forums say, oh, we saved this poor expat from buying a property from a person that did not legally own it. That’s never going to happen. A notary will never let it happen. Before you are allowed to purchase the property, they are going to triple check who owns it, how they got the property. [00:03:11] So since you have to pay them anyway, you have to pay one to 2% of the purchase price. And then like an attorney, they don’t nickel and dime you for asking questions and that the, you’ll say a flat fee. Ask them anything and get your money’s worth from the notary. [00:03:26] Anna: Basically they make sure everyone sticks to the deal. So for example, if your seller promised to fix something or hand over paperwork before closing, the notary won’t finish the sale until it’s done. They make sure nobody can just bail on what they agree to. That’s right. In Italy if a seller backs out for no good reason, they have to give you back, double your deposit as a penalty, like double, and that’s the actual law. [00:03:55] So [00:03:56] Luca: Yeah, it’s sometimes it’s worth paying a little bit more in deposit knowing that, uh, the bigger the deposit or the stronger the incentive for the seller to agree to what they have at contract. So I would say that the, the notary flips the script a little bit. Instead of buyer beware, it... | — | ||||||
| 10/25/25 | ![]() Italy’s Historic Superpower Cities | [00:00:11] Miles: Welcome to the new Magic Towns Italy podcast. Today we’re talking about the past superpower cities of Italy and what they have become today. [00:00:19] Alessia: Exactly [00:00:20] Miles: Not Rome, not modern Milan. We’re tackling this sort of profound paradox you find all over the peninsula. [00:00:26] Alessia: That’s it. It’s this idea that, you know, almost everywhere you look, you find these incredibly tranquil, picturesque place. Think lovely little towns, spots adored by expats, retirees, people looking for that quiet life. [00:00:39] Miles: Right? But if you rewind the clock, those exact same spots were often well overwhelming global or regional powerhouses. Huge influence holding sway over vast territories, controlling trade routes. [00:00:51] Alessia: It’s a really spectacular contrast, isn’t it? This theme of Italy’s fallen superpowers. Cities that went from, well, a massive boom [00:00:58] Miles: to a relative bust. [00:01:00] Alessia: Contrasting their peak size, their incredible influence with the often quite small populations they have today. [00:01:07] Miles: And it’s fascinating because it’s not just history for history’s sake. It’s actually a pattern you see elsewhere too. You know, think Plovdiv in Bulgaria or Cordoba in Spain. [00:01:16] Alessia: Oh, interesting parallels. Definitely. [00:01:18] Miles: Italy with its incredibly dense history, empires, republics, city states, jostling for power. It just offers this amazing concentration of these kinds of places. [00:01:27] Alessia: So it’s prime territory for this kind of exploration. [00:01:30] Miles: They are genuinely fantastic hunting grounds for anyone obsessed with history, maybe even looking at real estate. Because that architectural footprint of former greatness, it’s often just perfectly preserved. [00:01:42] Alessia: Where should we start? Maybe where the wealth was first built: the sea. [00:01:46] Miles: Sounds good. Let’s begin with the titans who ruled the ways in the maritime republics. [00:01:50] Alessia: We really have to start with Venice, don’t we? [00:01:52] Miles: Venice is the ultimate example. I think of this dramatic contraction today, that historic center, while people talk about it being a fragile sinking jewel, fewer than 50,000 permanent residents now live there. [00:02:03] Alessia: Fewer than 50,000. That’s tiny compared to its past. [00:02:06] Miles: It can sometimes feel like a beautiful stage set more than a living city in some ways, and that decline is almost unbelievable. When you look back around the year 1000 Venice. Was enormous. It had about twice as many people as Paris. [00:02:19] Alessia: Twice Paris. And by 1,400, the population was over 100,000 at that point. It was the single most populous city in Italy. A massive engine of commerce. [00:02:28] Miles: Unbelievable [00:02:29] Alessia: All that wealth. It funded this huge empire stretching across the Adriatic controlling key islands like Crete, Cyprus. It was the bridge between Europe and the East. [00:02:39] Miles: But the shift away from that power, it’s been relentless. Just since the 1950s, the historic center has lost over 120,000 inhabitants [00:02:47] Alessia: Just since the 1950s. That kind of lost 120,000 people from a core community in just what, two or three generations. [00:02:55] Miles: It’s staggering. What’s the real consequence of that shrinkage... | — | ||||||
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