How Hilary Hoffman Built Soto Method Around Time, Truth, and Measurable Progress

About this episode

Hilary Hoffman discusses her transition from finance to founding Soto Method, focusing on discipline and measurable progress in fitness.

After a decade in high-performance finance at Goldman Sachs and Oaktree Capital, Hilary Hoffman realized the metrics she was optimizing for were no longer aligned with the life she wanted. She left the boardroom to build Soto Method, a results-driven fitness program rooted in discipline, measurable progress, and the truths she saw in the lives of ambitious, overextended people. In this conversation, Hilary shares the moment passion eclipsed stability, the soft skills she spent 10,000 hours developing in finance, and how these same traits (grit, adaptability, and structured focus) now define her founder journey. “One more second” became the heart of her method. She explains how she engineered recurring revenue to self-fund early growth and how a three-month Tribeca pop-up unexpectedly evolved into a sold-out proof of concept. Hilary also opens up about hiring her first key team member, what “willingness” really means in the people she brings on, and how she’s building a meritocratic culture where initiative matters more than résumé. As a new mom of twins, she reflects on redefining success, creating boundaries with urgency, and why structure has become her antidote to overwhelm…

People in this episode

Host: Nancy Twine

Guest: Hilary Hoffman

Topics covered

• fitness
• entrepreneurship
• personal development
• business strategy
• work-life balance

Keywords

• fitness program
• entrepreneur
• measurable progress
• work-life balance
• business growth

Mentioned in this episode

Organizations: Goldman Sachs, Oaktree Capital, Soto Method