Making BIG Shifts

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

In this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most people never publish, the psychology behind bestseller creation, and how AI can dramatically speed up the writing process. He also explains how authors can turn a book into a powerful lead-generation engine—one that increases credibility, scales marketing, and fuels long-term business growth. Whether you're in B2B marketing, launching a personal brand, or looking to make a major shift in your career, this conversation delivers practical frameworks you can put into action immediately.#MarketingStrategy #MarketingPodcast #B2BMarketing #BookMarketing #Entrepreneurship#AuthorJourney #LeadGeneration #BusinessGrowth #RobertAllen #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with bestselling author and keynote speaker Alex Demczak to explore the power of storytelling, integrity, and purpose-driven leadership. Alex shares how a humbling speaking moment reshaped his mindset, how thought leaders can identify their “superpowers,” and why focusing on one person at a time can transform both your marketing strategy and your impact. He also dives into building ShareYourStory.com, helping entrepreneurs refine their voice, and overcoming fear when stepping into public platforms. Whether you're building a brand, writing a book, or leading a B2B marketing team, this conversation delivers practical wisdom and inspiration you can apply immediately.#MarketingStrategy #MarketingPodcast #B2BMarketing #ThoughtLeadership #Storytelling #PersonalDevelopment #PublicSpeaking #Entrepreneurship #ShareYourStory #BusinessGrowth

In this episode of Making BIG Shifts, Josh Anderson sits down with Katmai Tech CEO Erik Braund to break down how immersive collaboration tools are reshaping modern teams. Erik shares the pivotal moments that inspired Katmai, the challenges of building a distributed culture, and how enterprises can rethink B2B marketing through real-time, human-centered interaction. This conversation also explores the shift in workplace behavior post-2020 and why smarter marketing strategy requires reimagining how teams communicate. Whether you're a founder, operator, or marketer aiming to build stronger digital culture, this episode delivers powerful insights and practical takeaways.#MarketingStrategy #MarketingPodcast #B2BMarketing #FutureOfWork #RemoteTeams #DigitalCollaboration #StartupLeadership #TeamCulture #KatmaiTech #BusinessGrowth