Persuasion: A Necessary Skill

About this episode

This episode focuses on the importance of persuasion as a key skill for managers in various decision-making scenarios.

Every manager needs the ability to persuade internal and external constituencies to reach consensus to move issues forward. Sometimes it’s a major issue that needs to be decided on, like an issue with a client, or a change of direction, and other times it’ll be smaller, day-to-day operating decisions, such as moving a product out faster. As the manager, you’ll be called upon to use your skills of persuasion often: For both internal and external issues. Persuasion is the focus of this episode.

People in this episode

Hosts: Fred Ball, Rick Kendall

Topics covered

• persuasion
• management skills
• consensus building
• internal communication
• external communication

Keywords

• persuasion
• management
• consensus
• communication
• decision making

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