Managing A Career

You're being rewarded for ownership… and punished for it at the same time. Do you know the difference between Ownership and Leadership? Imagine a group setting up camp. The leader points and establishes intent. Tents should go in that area. The cooking space belongs over there. Water access matters. Safety matters. Time matters. Then the leader steps back and lets the team work. The owners move into the mechanics. They pitch the tents securely. They build the fire ring correctly. They store food so animals cannot get to it. They check the knots, test the setup, and make sure the plan becomes reality. If the leader starts hammering every stake, the campsite might still come together, but scale disappears. Direction collapses into labor. If the owners try to set direction without alignment, effort scatters. Both roles are essential. They are simply different jobs. Some people build careers by getting really good at placing tents. They know how to pick up the gear, move fast, secure the lines, and make sure nothing collapses overnight. Give them a spot and they will turn it into something solid and dependable. Organizations love these people. They are reliable. They are trusted. They are promoted. But, there's a moment in many careers that feels confusing, frustrating, and strangely personal. Progress slows down. Recognition changes. Opportunities that once came easily start requiring a different kind of effort. It is tempting to interpret this as politics or favoritism or bad luck. Success is no longer measured by how well you pitch the tent; it is measured by whether you chose the right terrain in the first place. Wind exposure. Water access. Safety. Distance. Tradeoffs. The questions get bigger and the answers determine whether everyone else succeeds. Many talented professionals keep perfecting their tent placement long after the company has started looking for terrain selection. The expectations have shifted, but no one announced the new rules. The behaviors that created momentum earlier are no longer the ones that unlock the next level. This is the passage from ownership to leadership. I've explored the idea back in Episode 101 (https://managingacareer.com/101) that leadership isn't assigned rather it's something that you take. Consider this the companion discussion. Same landscape; different capability. Ownership and leadership overlap, but they are not interchangeable. Mixing them up is one of the most expensive misunderstandings professionals make. Early on, personal responsibility is the engine of advancement. You are handed something discrete; a task, a ticket, a deliverable, a defined step in a larger machine. Your mandate is straightforward; take it seriously and make sure it lands. Along the way you build a reputation for quality, speed, responsiveness, and consistency. People learn they can trust you. As experience grows, the size of what sits on your plate expands. The assignment is no longer a task; it is an initiative. It is not a step; it is an outcome. You become accountable for a portion of the business, with real consequences attached. Yet the mental model remains familiar; success still depends on what you can personally drive across the finish line. And here is the part that feels wonderful; excellence begets more responsibility. Deliver well and the organization responds by giving you additional scope. You are rewarded with bigger problems, greater visibility, more influence. The loop reinforces itself. Until one day it breaks. Because at higher altitudes the question quietly changes. The evaluation is no longer centered on what you can carry yourself; it turns toward what happens through other people because of you. When that shift arrives, many high performers keep trying to win with the strategy that built their reputation. They lean harder into ownership. And that is where momentum stalls. Ownership is addictive because it produces visible proof. You can list what you launched, repaired, rescued, or completed. There is comfort in the clarity. The work is concrete; the contribution is undeniable. But personal control has a ceiling. Eventually the enterprise does not need another person capable of single-handedly absorbing a massive responsibility. It needs someone who can create progress across many fronts simultaneously, often without touching most of the work directly. Value is measured less by personal output and more by multiplied output. This is the inflection point where many strong careers plateau. Instead of adjusting, people redouble their effort. They volunteer for more. They stay later. They dive into details. They become the hero again and again. Meanwhile, the definition of senior impact has already evolved. Upstairs, the conversation sounds different. Executives are not primarily curious about your task list. They want to know what is advancing, accelerating, or improving because your presence changes the environment. That is a completely different question. Now we can reconnect this idea to leadership. Leadership is not conferred by a title. It is not defined by how many people report to you. It is not the authority to approve or deny. Leadership is the capacity to influence results without personally performing every step required to achieve them. You see leadership when people alter their approach because of how you shaped the conversation. You see it when choices become obvious because you clarified the tradeoffs. You see it when momentum increases because you eliminated obstacles others were tolerating. You see it when trouble never materializes because you surfaced the risk while there was still time. Look

"Be quick to decide…but slow to act." This isn't just a pithy saying you nod along to and forget; there's real weight behind it. It's a quiet strategy that shows up again and again in fast career growth and strong professional reputations. If you've ever watched someone get promoted and thought, That seemed sudden, there's a good chance this was part of the story. From the outside, it looks like an overnight decision; behind the scenes, it's anything but. They were making clear decisions early, then deliberately working the back-channels; socializing ideas, pressure-testing assumptions, and building confidence in the outcome before taking visible action. This week, we're taking a deeper look at how this strategy actually works…and how you can apply it at any stage of your career. Most professionals make the mistake of reversing the adage. They sit with a decision; weighing possibilities, scanning for trouble spots, and searching for more data to increase confidence in the "right" answer. This approach feels responsible. Thoughtful, even. The intent is good; no one wants to make a bad call; especially one that's visible. So the decision gets pushed later and later; right up to the point where it can't be delayed any further. Then something subtle but costly happens. Once the decision is finally made, the switch flips. Action has to be immediate because there's no runway left. The plan is announced in an email or unveiled in a meeting; fully formed and already in motion. Almost instantly, resistance shows up. Concerns are raised. Questions surface. The data gets analyzed and reanalyzed. Stakeholders ask why they weren't involved sooner. From the perspective of the decision-maker, this feels like friction or second-guessing. From everyone else's perspective, it feels abrupt. And even when the decision itself is solid, it's now at risk; not because it's wrong, but because people haven't had time to absorb it. This resistance isn't politics in the way most people mean it. It's not sabotage, or ego, or a hidden agenda suddenly emerging at the worst possible time. It's a predictable organizational response to surprise. Humans don't resist decisions; they resist being surprised by decisions that affect them. When a fully formed plan appears without warning, people instinctively shift into evaluation mode. They ask questions not because they oppose the outcome, but because their brains are trying to close the gap between what just happened and how did we get here. The more consequential the decision, the stronger this reaction becomes. What feels like friction is often just the organization doing what it always does when it's caught flat-footed; slowing things down to regain a sense of understanding and control. Back to the adage. "Be quick to decide, but slow to act." The first thing to internalize is that deciding is not the same as announcing. Many professionals conflate the two; assuming a decision only exists once it's public. In reality, the decision is simply the moment you stop debating and start moving forward. It's the point where second-guessing ends. Where hesitation fades. Where you stop asking should we and start asking how do we position this. Deciding early creates internal clarity; and that clarity is what allows everything that follows to be intentional rather than reactive. Once that decision is made, action doesn't mean immediate implementation. There is a critical phase between the decision point and the execution point; and this phase is where careers quietly accelerate. Instead of rushing to roll something out, high performers use this time to socialize the decision with the people who have influence over whether it succeeds. They invite pressure. They ask for pushback. Not to abandon the idea, but to strengthen it. They win over influencers early. This signals competence. It signals leadership. It builds momentum before anything is formally announced. And when the decision finally reaches the wider group, it no longer feels abrupt; it feels inevitable. That's when things take off. Before going further, there's one detour worth taking. Jeff Bezos popularized the idea of one-way door and two-way door decisions. One-way door decisions are difficult or impossible to reverse. Two-way door decisions are easier to unwind. Both types should be decided quickly; but one-way door decisions demand a longer, more deliberate socialization phase. This is where assumptions get challenged, risks get surfaced, and the decision gets reinforced. When a decision can't easily be undone, that strengthening process isn't optional; it's what makes the eventual action durable. Let me offer a concrete formula you can use at any career level. It's deliberately simple; because complexity creates hesitation. Decide. Seed. Shape. Act. First; Decide. This is internal work. No audience. No deck. No Slack message. You decide what you believe should happen and why. Not perfectly. Not with all the data. But clearly enough that you could explain your reasoning if someone asked. If you can't articulate the logic in two or three sentences; you haven't actually decided yet. You're still circling. Decision is the moment you stop debating and start orienting everything that follows. Second; Seed. This is where buy-in quietly begins. You choose two or three people who are adjacent to the outcome. Not necessarily the formal decision-makers; often influencers matter more. You bring the idea up casually; one-on-one; low pressure. Your language matters here. You don't say, "Here's what I think we should do." You say, "I've been thinking about something and I'm curious how you see it." You're not selling. You're observing. You listen for reactions. You note hesitation. You ask follow-up questions. This isn't about convincing anyone; it's about mapping the terrain before you start moving across it. Third; Shape. This is where the idea evolves; not to water it down; but to make it land. You incorporate language others used. You surface and address objections before they show up in a public forum. You refine the timing, the scope, or the framing. At this stage, people start saying things like, "Yeah, that makes sense," or, "I hadn't thought about it that way." When that happens; something important has shifted. The idea is no longer just yours; it's becoming shared. Finally; Act. Now; and only now; do you formalize. Now you send the email. Now you propose the plan. Now you ask for the decision. And here's the tell that you've done this well; the meeting feels anticlimactic. People nod. The questions sound familiar. The outcome feels obvious. That's not luck. That's preparation. This formula works at every career stage; it just shows up a little differently depending on where you sit. Early in your career, seeding might mean a conversation with a senior teammate or a manager you trust. You're learning how decisions ripple through a system before you trigger them. Mid-career, seeding tends to happen laterally. Peers matter more than titles at this stage; and alignment sideways prevents painful escalation problems later. If you manage a team, seeding is about emotional readiness. You decide direction quickly; but you give people time to process before expecting execution. Different roles; same rhythm. Now let's talk about why this feels so uncomfortable. Being slow to act pushes directly against your ego. You don't get immediate credit. You don't feel productive in obvious ways. There's no visible progress you can easily point to. But here's the tradeoff. You gain credibility. You reduce resistance. You increase follow-through. Careers aren't accelerated by motion; they're accelerated by outcomes that stick. And outcomes that stick almost always feel slower on the front end. Careers don't stall because people lack ideas. They stall because ideas arrive too fast and land too hard. Be quick to decide; because clarity is power. Be slow to act;...

I heard a quote on a recent episode of the Hidden Brain podcast that really hit me. It was so powerful that I had to rewind the podcast just to hear it again. It was simple, almost obvious once you heard it; "Just because you're scared doesn't mean you do nothing." The line came from a story the guest was telling about his mother. The story had nothing to do with careers, promotions, or performance reviews…but the moment I heard it, I knew it applied perfectly to work. Fear shows up any time you're trying to grow. Any time you're pushing beyond what's familiar. Any time you're aiming for more responsibility, more visibility, or more impact. And yet, in the workplace, we treat fear like a personal defect; something to hide, suppress, or wait out. As if confident people simply don't feel it. So this episode is about fear; not as a flaw, and not as something to eliminate. It's about fear as a constant companion if you're doing anything that actually moves your career forward. And I want to be clear upfront; this is for everyone. If you're early in your career and scared to speak up. If you're mid‑career and worried you're becoming replaceable. If you're senior and afraid of making the wrong call in front of your team. Fear doesn't disappear with titles. It just changes shape. Let's talk about what fear actually does to careers…and what happens when you stop letting it freeze you in place. Early in your career, fear is loud. Sometimes almost debilitating. It shows up as self‑doubt and imposter syndrome; that constant internal narration asking questions like, "Am I actually qualified to be here?" "Am I about to ask a dumb question?" "If I mess this up, will people remember it forever?" I've talked about this before in Episode 83, Faking It, because this phase is nearly universal…even if no one around you admits it. This kind of fear has a very specific effect on behavior. People stay small. They stay quiet. They wait to be invited instead of volunteering. They do exactly what's asked…and nothing more. There's an unspoken assumption running in the background; once I feel confident, then I'll raise my hand, speak up, or go after something bigger. But confidence doesn't come first. Action does. Confidence is built after you do the uncomfortable thing, not before it. I go deeper on this dynamic in Episode 85, Confidence Builds Confidence, because it's one of the most misunderstood ideas in career growth. Waiting to feel ready is one of the most reliable ways to stall out early. Most people don't realize this, but the people you admire at work…the ones who seem comfortable speaking up, offering opinions, or volunteering for stretch projects…they were scared too. The difference wasn't a lack of fear. The difference was that they didn't let fear decide their behavior. Fear tells you to stay invisible. Careers are built by people who feel fear…and choose visibility anyway. If you've managed to quiet the fear of self‑doubt, you've probably advanced into the middle stages of your career. This is where fear gets more subtle…and far more dangerous. You've built credibility. You know your job. You're good at it. And that's exactly when fear shifts from "Should I even be here?" to "What if I fail?" or "What if I lose what I've already built?" This is the kind of fear that doesn't feel dramatic. It feels reasonable. And it's the kind that can keep people stuck for years. At this stage, fear shows up in restraint. You don't apply for the role because you might not get it. You don't challenge a decision because you don't want to be labeled difficult. You don't ask for clarity on promotion criteria because what if the answer is uncomfortable? So instead, you optimize for safety. You become dependable. Reliable. Low‑risk. Here's the hard truth; organizations don't promote people because they are safe. They promote people because they trust them with uncertainty. Mid‑career fear quietly convinces people to protect their current role instead of preparing for the next one…and the longer that pattern holds, the harder it becomes to break. If you manage a team or sit in a senior role, fear doesn't disappear. It just gets dressed up as responsibility. You're scared of making the wrong call. Scared of losing credibility. Scared of admitting you don't have all the answers. Scared of pushing someone too hard…or not hard enough. So leaders hesitate. They delay feedback. They avoid hard conversations. They stick with familiar strategies long after those strategies have stopped working. And here's the irony; the fear of doing harm often creates more harm than action ever would. Teams feel the hesitation. Problems linger. Decisions get deferred instead of made. Strong leaders aren't fearless. They're decisive despite fear. This is where that quote comes back into play; "Just because you're scared doesn't mean you do nothing." That sentence reframes everything. It doesn't say fear is irrational. It doesn't say fear is a weakness. It simply says fear does not get veto power over your actions. Fear can ride in the car…it just doesn't get to drive. Naming something reduces its power and now that we've named your fear, let's talk about how it actually blocks career growth. Not loudly. Not dramatically. Quietly. Fear keeps you waiting for permission. It keeps you over‑preparing instead of acting. It keeps you saying yes to work that keeps you busy…but not visible. It keeps you quiet in meetings and loud in your own head afterward. And the most dangerous thing fear does is this; it convinces you that inaction is neutral. That doing nothing somehow keeps the scoreboard unchanged. It doesn't. Doing nothing is a decision. And over time, it's a very loud one. When leaders look around the room and think about who's ready for more, they don't just look at output. They look at how you handle the unknown; whether you freeze when things are unclear, or whether you move forward in spite of the uncertainty. Fear tells you to wait for clarity. Careers are built by people who move before clarity exists. Let's make this practical, because motivation without application doesn't change anything. Courage at work is rarely dramatic. It's not quitting your job on the spot or delivering a fiery speech. It's usually small, uncomfortable actions taken consistently. It's asking a question even though your voice shakes a little. It's offering an opinion without a disclaimer. It's asking for feedback you might not like. It's saying "I'd like to be considered for that" instead of hoping someone notices. Courage looks boring from the outside. From the inside, it feels terrifying. One of the biggest mistakes people make is assuming courageous action should feel good. It usually doesn't. If it feels comfortable, it's probably familiar. And familiar rarely moves your career forward. The goal isn't to eliminate fear. The goal is to shorten the time between feeling fear and taking action anyway. That gap…that pause where you debate yourself…that's where careers stall or accelerate. Let me offer a simple reframe that helps. Instead of asking "what if this goes wrong," ask "what happens if I...

As we wrap up the year and head into the holiday season, many of you are taking a well‑deserved break—stepping back, recharging, and hopefully celebrating everything you've accomplished over the past twelve months. I'm doing the same. And even though I'm pausing new episodes for a bit, I still want to leave you with something meaningful to support your growth during this important stretch of the year. Because for a lot of professionals, the end of the year isn't just about holidays and downtime. It's also the season of annual reviews, performance conversations, and honest career reflection. It's the moment when you're asked to look back at what you've delivered, look ahead at where you want to go, and—most importantly—absorb the feedback that will help you get there. That's why today, I'm bringing back a practical and timely episode: Episode 74 – Acting on Feedback. Feedback only becomes valuable when you actually do something with it. Whether your annual review left you energized or a little disappointed, the key to making next year better is the same: take the feedback you've received, understand it, and turn it into action. And that's exactly what Episode 74 focuses on. This episode digs into the part of the process most people struggle with—not receiving feedback, but interpreting it, prioritizing it, and translating it into meaningful, targeted steps. Because here's the truth: feedback is almost never as simple as the words someone says out loud. There's always context, nuance, and intent behind it, and understanding that is what unlocks real growth. I hope you enjoy revisiting Episode 74, and I hope it gives you clarity and confidence as you step into the new year. When I'm back from the holiday break, we'll dive into fresh topics, new strategies, and more tools to help you manage and accelerate your career. In Episode 12, I discussed some strategies for soliciting effective feedback (https://www.managingacareer.com/12). However, feedback is only as good as what you do with it. This week, I'm going to take a look at how you can best act on the feedback that you receive. The first step in acting on feedback is understanding what is driving the comment. In the previous episode, I suggested that when receiving feedback, you should ask clarifying questions along the lines of "Can you explain that in more detail?" or "Tell me more." The goal with this clarification is to turn high-level, generic comments into something more specific. If you receive feedback that you need to "improve your communication skills", there could be several underlying causes and each one would be addressed differently. If the source of the feedback is because you don't provide regular updates or hold back on negative news, you may need create a weekly report that you send to your superiors; you can hear more by reviewing Episode 44 (https://www.managingacareer.com/44). However, if the source of the feedback is based on recent presentations, you may need to practice presenting more so that you become more comfortable or you might need to work on the content of your presentations (see Episode 56 - Presenting to Leaders https://www.managingacareer.com/56). Without knowing the underlying reasoning for the specific comment, you may not work on correcting the right behaviors. If you've received feedback, but are unable to coax additional details about what they mean, the next approach you can take is to reach out to other people that can comment on the same topic. Continuing on the example above, if the feedback you received is about your communication skills, reach out to those that you have presented to or that you regularly provide status to. Ask each of them specifically about the area in question. Look for patterns in the feedback they provide and use that insight to target your improvement. As you consider the different elements of feedback that you have received, how does that feedback align with your career trajectory as well as your personal career goals? Prioritize anything that advances you over things that apply to your current level. If you've created your IDP, these items should be represented on your Assessment and Next Role sections. Review Episodes 36 through 40 for details on your IDP (https://www.managingacareer.com/36) and if you need an IDP template, drop me a note requesting one via the Contact form on the ManagingACareer.com website (https://www.managingacareer.com/contact/). Now that you have a list of feedback to address, talk with your mentor or coach and develop an action plan. They can help you identify training and activities that will help you develop the skills that you need. Be sure to define goals and deadlines to ensure that you put appropriate focus on addressing the feedback. Episode 47 covered some goal setting frameworks that you may find useful here (https://www.managingacareer.com/47). As you reach the identified milestones, update your IDP and discuss your progress with your leader and anyone who participated in giving you feedback. Request updated feedback based on your progress. A career coach can help you identify activities to address feedback. If you need a career coach, reach out to me via the Contact Form at ManagingACareer.com (https://www.managingacareer.com/contact/). I'll schedule an introductory session where we can talk about your career goals and determine if we would be a good fit for coaching. If we are, we can arrange regular sessions to help you put your career on the fast track to advancement.

Hello everyone, and welcome back to the podcast. I hope you're enjoying the holiday season and taking some time to recharge. I'm doing the same this week—stepping back for a little rest—but I didn't want to leave you without an episode. So, I'm bringing back one of the most impactful conversations we've had on this show: Episode 73, Put Yourself In Their Shoes. It's all about one of the most underrated skills you can develop for both your career and even everyday life: the ability to understand the motivations of the people around you. It's not necessarily about agreeing with them; it's about seeing the world through their lens long enough to understand what's driving them. And when you do that, you unlock a whole new level of influence, collaboration, and trust. This episode isn't just theory—it's a toolkit. And if you put it into practice, you'll find yourself building stronger networks, closing gaps in communication, and creating opportunities that might have felt out of reach before. So, as you listen today, I encourage you to think about the people you interact with most—your coworkers, your boss, your clients, even your friends and family. Ask yourself: What might be motivating them? What pressures are they under? How could I adjust my approach if I saw things from their perspective? I'll leave you with this thought before we dive in: empathy isn't just a soft skill. It's a power skill. It's the difference between pushing against resistance and moving with momentum. And this episode shows you how to harness it. And now…..on to the episode. When it comes to dealing with people, it can be difficult when they don't share the same opinion you do as to how to handle a specific situation and that can often lead to conflict or complications. The fastest way to move past those differences and get back to moving forward is to put yourself in their shoes. If you can understand people's thoughts and motivations it goes a long way towards formulating an argument that sways them to your side. How well can you read them? Some people will mask their true thoughts and feelings, especially when it comes to professional relationships. To really understand them you might need to rely on your observational skills and not just listen to the words that they say. Start with how they are speaking. When someone is excited about something, even if they are trying to suppress it, they will speak slightly faster and with a higher pitch. Conversely, if they are unsure, they will slow down and be more cautious as they speak. Even their word choices can give you a clue as to their mindset. Open language will indicate a higher level of trust. Strong, clear language indicating confidence. If you find that their words are not in alignment with their body language, it becomes even more important to observe them closely. Visually, watch their body language and look for micro expressions that may clue you in to something that they aren't saying. Whether they are smiling genuinely or politely says a lot. Is their stance closed with their arms crossed or are they open and receptive or possibly even leaning in with excitement? When you say something new, is there a flash of humor or anger in the corners of their eyes? Some of these visual cues will be easier to spot, but the more nuanced actions can be more revealing. In general, people are not malicious in their actions, but, the actions they take may come across that way. For instance, I have seen multiple times where Person A feels like Person B is purposefully undermining the ability for Person A to perform work. But, in reality, Person B is just focused on taking steps that they think will let them reach their personal goals that they never even considered how that could impact Person A. Once Person A sat down and spoke with Person B and everyone's views were communicated, both people were able to be more productive and reach their goals quickly. The easiest path to knowing someone's motivations is to come out and ask them. But, sometimes, you don't have that type of relationship with them and it may take a little bit of detective work. For example, how have their current projects been going recently? If positively, their mood probably reflects that. Though if they are experiencing project stress, they may be taking it out on everyone around them. The "no" to your request may be coming from this type of stress more than anything else. Looking for these types of factors can help you find the motivations of someone that you would not ask directly. No matter how you gain the insight, how can you use this understanding to your advantage? When you understand someone, you can build a stronger relationship with them. Stronger relationships lead to stronger networks. And I can't stress enough how powerful a strong network can be. (https://www.managingacareer.com/29) If someone's actions are not in alignment with what they say, you can look towards their secret motivations for guidance on how to bring them back to alignment. Someone who accepts tasks but looks for ways to avoid them may be missing key knowledge or resources and does not want to admit that weakness. Understanding this, you can provide the tasks as well as information on how to close the resource gap so that they can be successful without looking weak. If you are making a proposal to someone, you can tailor your pitch accordingly based on how they feel about the idea. If someone is excited about the topic, play up the capabilities and benefits to get them more excited. If someone is unsure, focus on the approach and risk mitigation plan so that they gain some certainty. Building these people reading skills will take practice. With all of your interactions, make notes about your observations and review those notes with your close coworkers and mentors; especially if they are involved in those same conversations. They can help you refine your deductions. Over time, this will come more naturally. I would love to hear some stories of how this podcast has helped you in your pursuit of career advancement. Go to the ManagingACareer.com website and leave a message via the Contact form (https://www.managingacareer.com/contact/) or click the button to leave a voicemail via your computer. Tell me which episodes have had the biggest impact for you. If I get enough feedback, I'll start including them in upcoming episodes.

I was talking with someone last week who's been in the same role for years. Smart person; dependable; someone who always gets things across the finish line. Their question hit me hard because I've heard it so many times before: "Why do people who seem less competent than me keep getting promoted?" My answer was simple… and frustrating… and completely true. Advancement isn't about competence; it's about story. The people moving up aren't always better at the work; they're better at talking about the work. They've learned how to turn their accomplishments into a narrative leaders immediately care about. And that's what we're diving into today; how to use real storytelling—not a string of corporate buzzwords—to finally break through to the next level. Doing vs. Impacting If you've been in your role for four, five, maybe even seven years and you keep getting passed over for promotions, there's usually one core issue at play: you're great at doing, but you haven't learned how to talk about impacting. The difference is huge. Doing is about tasks; impacting is about outcomes. Doing sounds like "I built the dashboard." Impacting sounds like "Our team can now make faster decisions because we have real-time visibility into customer behavior." And here's the truth; your leaders don't care about the volume of items on your to-do list. They care about what changed because you were in the room. So when you walk into a meeting with your boss, or present to senior leadership, or sit down for your annual review... and you start listing tasks one after another... you've already lost them. You're giving them a story about your effort when what they need is a story about your impact. A Real Example: Jaime's Story Let me give you an example. I was working with a coaching client—let's call them Jaime—who was trying to move from a senior role into a true leadership position. They'd been in their job for years; absolutely knew their stuff. But every time they described their work, it came out like this: "I analyzed the sales data, identified trends across regions, created visualizations for the executive team, and presented my findings at the monthly business review." On paper, that sounds solid… thorough… professional. Except no one remembers it; and worse, no one sees it as strategic. What Jaime shared was a sequence of activities. It was a recipe; not a story. And leaders don't promote people for following recipes. During our coaching session, we rewrote that same narrative so it actually meant something: "We were losing ground in key territories and no one could figure out why. I dug into the data and found that our product was completely out of sync with competitor positioning in that region. After aligning with leadership, we shifted our approach. Within two quarters, we recovered our market share." Same work; completely different story. The Structure of a Compelling Story So what's the real difference between those two versions? Structure. Every good story follows a familiar shape. There's a situation or a problem; there's tension or conflict; there's action that leads to change; and finally, there's a resolution that closes the loop. When you're talking to leaders about your work, you need to use that same structure… not because you're trying to be dramatic, but because this is how the brain processes information. We remember stories; we forget lists. Let's break down the structure. First, set up the problem. What was at stake? Why did it matter? Leaders need context before they can appreciate your solution. The problem can't just be "we needed to do this task." It has to threaten a goal, create risk, or block progress. In Jaime's case, the first version had no problem—it was just a list of tasks. The second version began with the real problem: lost market share. That's something a leader actually cares about. Second, show the tension. What made this hard? What was unclear? What obstacles did you face? Many people stumble here, thinking that admitting difficulty makes them look weak. It doesn't. It makes the story compelling and makes your solution look smarter. Jaime's tension was simple: "no one could figure out why." That tells leaders this wasn't obvious; it required insight. Third, describe what you did. But don't list every step—that's just a repeat of the task list. Focus on the key move, the insight that unlocked the solution. Leaders don't need the play-by-play; they need to understand your thinking. Jaime said, "I dug into the data and found our product was completely out of sync with competitors." That's the key move. They didn't detail every analysis; they highlighted the insight that mattered. Fourth, land on the outcome. What changed? What's different now because of your work? This is where you show impact, not activity. "We shifted our approach. Within two quarters, we recovered that market share." That's impact. That's what leaders remember. Using Data Effectively Now, let's talk about data. If you work with numbers, you probably think data speaks for itself. It doesn't. Data is only powerful when it's part of a story; otherwise, it's just noise. Here's what I mean. Imagine you're presenting a project to senior leadership. You could show a slide filled with metrics—response times, error rates, customer satisfaction scores, whatever. They'll nod politely… and forget it five minutes later. Or you could tell the story like this: "Six months ago, our customer support team was drowning. Average response time was 48 hours, and our NPS had dropped 15 points. Customers were leaving, and the team was burned out. We needed a fix, but we didn't have budget for more headcount. So I investigated the bottlenecks. Sixty percent of tickets were questions that could have been answered with better documentation. We built a knowledge base, trained the team on routing customers to it, and within three months, response time dropped to 12 hours and NPS recovered to last year's levels. The team isn't drowning anymore… and we didn't hire a single person." Notice what happened? The numbers—48 hours, 15 points, 60%, 12 hours—are still there. But now they're woven into a story about a problem that mattered, a smart solution, and a real outcome. That's how you use data to tell a story: the numbers prove it's real, but the story is what makes them matter. Even when you know the framework, it's easy to stumble. One common mistake is overloading your story with tasks or metrics—don't confuse a list of activities with impact. Another is skipping the problem or tension; if leaders can't see why your work mattered, they won't care about what you did. A third is making the story all about you; leadership is interested in outcomes, not ego. And finally, overcomplicating the narrative with jargon or unnecessary detail can bury the impact. Keep it simple, clear, and focused on meaningful change. When you avoid these pitfalls, your story actually lands—and leaders start seeing you as someone who delivers results that matter. Practicing & Applying Storytelling So, how do you actually get better at this? I know what...

Today we're going to dig into a topic that confuses people at every level of the corporate ladder. You'll hear about it in calibration meetings, in talent reviews, in leadership offsites. Sometimes it's talked about openly; other times it's whispered about like some kind of secret scoring system. I'm talking about performance and potential. Performance… sure; that part makes sense. What did you deliver; how well did you deliver it; how predictable and reliable is your output; did you solve the problems in front of you; did you create value for your team. But potential; that's the fuzzy part. Potential for what; and how do you influence a rating that sounds like it's based entirely on somebody's personal opinion. Imagine being evaluated not just on the work you deliver today… but on a future version of you that may or may not exist. Most people in corporate jobs don't even know that their rating has two pieces. They think their "performance rating" is the whole story. But the real decisions about promotions and opportunities are often driven by the other number; the potential number. So the question we're asking today is simple: what is potential really measuring… and do you even want to maximize it? A common tool used in end of year evaluations is the classic two‑axis grid; one axis for Performance and the other for Potential. It looks simple on paper. People are sorted from low to high on both scales, then placed into a tidy little box that supposedly determines their future. Those who land in the top right quadrant get the opportunities, the visibility, the fast track. Those in the bottom left… well, they often find themselves stalled out, sidelined, or in some cases quietly pushed out. The biggest issue is that these scales are vague and often applied inconsistently across teams. Two leaders can sit in the same talent review and have completely different interpretations of what "high potential" even means. For some companies, potential means "how likely are they to produce at a high level in the next year." For others, it means "how close are they to their next promotion." Some organizations define potential as "shows leadership skills." Others look for "scalability"; meaning the ability to handle bigger, broader, and more ambiguous challenges. And a few go even further; blending curiosity, change-readiness, resilience under pressure, strong communication, and strategic thinking into one catch-all label. In other words; potential is often a company's way of asking "Do we see you becoming more valuable to us in the future than you are today?" But because it's forward-looking, your ranking on this scale often comes down to something people don't like to admit… politics. Potential isn't a direct measurement of your abilities or your hard skills; it isn't even a pure reflection of your current performance. It's a perception game; a bet leaders make about how you'll behave in situations you haven't faced yet. It's assumption dressed up as science. But that doesn't mean you're powerless. Once you understand the ingredients that drive potential, you can learn how to shape the perception of your future self—and change the trajectory of your career. Even though the definition of potential varies from company to company, there are several core elements that show up almost everywhere. **Adaptability**. In today's fast-paced world, this one shows up near the top of almost every potential rubric. Change is constant… technological change, regulatory change, shifting priorities. I joked with my boss this week that we've moved beyond "dealing with ambiguity"; we're now just "living with ambiguity." High potential employees are the ones who don't freeze when the landscape shifts. They stay steady, recalibrate quickly, and keep moving. **Leadership**. This doesn't always mean holding a formal title. Often it's about influence. Can you guide others? Do people seek your input? Do you demonstrate sound judgment? Leaders evaluating potential notice when someone consistently steps up, rallies a group, or helps drive decisions forward. **Strategic awareness**. This shows up differently depending on where you sit. For individual contributors, it means understanding how your work aligns with broader goals… and making day-to-day choices that reflect that understanding. For front-line leaders, it's about setting priorities for your team that advance corporate objectives. And for senior leaders, high potential often translates to shaping those strategic directions in response to a shifting market. **Communication skills**. People with high potential communicate clearly, succinctly, and in a way that resonates with their audience. They know when to expand and when to get straight to the point. Their communication builds momentum rather than creating confusion. **Scalability**. This is the quiet filter behind most potential ratings. High potential employees are perceived as capable of taking on "more." More responsibility, more impact, more scope. Whether that looks like larger projects, more visible initiatives, or simply a broader portfolio of work, scalability signals that your capacity can grow with the organization's needs. Now, ask yourself: do you really want to optimize for this? For some, the honest answer might not be a simple "yes." It could be "maybe," or even "no." Chasing a high potential rating can change your behavior in ways that clash with your values or long-term goals. Suppose you thrive as an individual contributor; you love deep work, craftsmanship, technical excellence. But the company defines potential as "ability to lead people." Insisting you don't want that path may actually protect your career rather than hurt it. Or perhaps high potential at your company equates to larger projects or higher visibility, but your personal situation—caring for aging parents or young kids—makes that path impractical. There's also a hidden risk in being labeled "high potential." The bar moves; expectations increase. Suddenly you're being measured against a future version of yourself rather than the present one. If you don't keep up, the fall can be demoralizing. Opting out isn't usually an option, since failing to demonstrate potential often brings negative consequences. The goal isn't to reject the system; the goal is to understand it and use it intentionally. So how do you make the most of a performance vs. potential model? If you decide that you do want to optimize for potential, remember this: you cannot optimize for a category you haven't clearly defined. It starts with gaining clarity. Depending on your company; potential may be entirely behavioral, entirely political, or somewhere in between. Begin by asking your manager a few grounding questions… though don't be surprised if they struggle to answer. Try questions like: "How does our company define potential?" "What specific behaviors demonstrate high potential here?" "What would you need to see from me to confidently place me in that category?" "What would remove doubt about my readiness for the next level?" If your manager can't answer, it usually means the system is more political than procedural. Next, observe the people who are consistently identified as high potential. Watch how they behave; how they speak; the kinds of problems they volunteer for; the way they frame decisions. This isn't about imitation… it's about understanding the signals your company rewards. And here's something that surprises a lot of people: you don't need to be the top performer to be labeled high potential. You just need to show that you learn quickly; you handle complexity; and you stay steady when things get messy. <p...