Stop #22: Why the Smartest Funnels Start with a Quiz

About this episode

Lauren and Aurrie discuss how to effectively launch and utilize quizzes as a marketing tool.

If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In...

People in this episode

Hosts: Lauren Loreto, Aurrie Hicks

Topics covered

• quizzes
• funnels
• data engine
• lead magnet
• email segmentation
• landing pages
• marketing strategy

Keywords

• quiz
• funnels
• data engine
• lead magnet
• email segmentation
• ManyChat
• marketing

Mentioned in this episode

Organizations: ManyChat