Market Proof Marketing: Home Builder Marketing Insights

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know to succeed. Tune in and take notes!Story TimeJackie - An A/B test proves you don’t propose on the first dateBeth - With events, a theme is not a game planKevin - A tale of two seasons (and one counterintuitive winner)In the NewsGlenn Kelman leaves Redfin after 20 years as CEOWhy You Shouldn’t Let Your Onsite Team Create ContentYouTube is no longer optional for SEO in the age of AI OverviewsThe case for and against influencer-led Super Bowl ads The post Ep 422: It's Not Hard, It's Work appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing Data Most housing data describes where the market was, not where risk and opportunity are forming next If pricing moves faster than reporting, how many decisions are already outdated by the time they’re made? Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market Signals Markets reveal more truth when people put capital behind beliefs, not opinions What would change if builders watched probability and sentiment instead of headlines and forecasts? The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure The post Ep 418: When Housing Data is Already Late appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story TimeCaroline – Spotify Wrapped data assumptions: the good, the bad, and the funnyJackie – Brand promos are wearing out their holiday welcome in Jackie’s text messagesKevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the NewsOpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’Publishers turn to vertical video to compete with creators and grow ad revenue in 2026Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth The post Ep 416: Strong Signals for 2026 appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.Story TimeJackie – Pain points and growth spurts look the same in retrospectKevin – If seemingly constant change has you reaching for more control, choose focus over fakesIn the NewsPost to Google Business Profiles: An Untapped Realm in the Building IndustryOctober 2025 Monthly Housing Market TrendsScams at ScaleState of Search Q3 2025 The post Ep 412: You Don't Have to Internalize the Valley appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for homebuilder marketers. Space is limited - save your spot before it’s gone.Story TimeBeth – Redefining wins beyond sales and measuring momentum that moves the business forwardJackie – Three quotes to keep every recovering perfectionist grounded and thrivingJulie – Leadership means being the calm in Q4In the Newshttps://www.doyouconvert.com/blog/the-limiting-factor-to-sales-results/Zillow Pulls Matterport Tours from Listings (Blames CoStar)10 Surprising Takeaways from the Minds of Today’s Homebuyer Google Officially Shuts Down Privacy Sandbox The post Ep 410: Marketing Merit Badges appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley joins Julie Jarnagin and Beth Russell for conversations on ChatGPT considerations, Sora’s impact, shutdown shockwaves, and Halloween costumes. Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more.Special announcementsInterest in the January Market Proof Marketing Academy is at an all-time high, with a record number of people on the list. Tickets go live this week, so make sure to grab your spot before it’s full! You can find out at the link above.Key TopicsOpenAI’s newest feature - Is the “app within the app” ahead of its time or an empty gimmick?A sea of content - Questioning the repercussions of AI’s explosive growth in video content creationFurloaned - How to prepare for the extended consequences of the current government shutdownListen in and send us your thoughts and questions. The post Ep 409: Oversimulated? appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Jackie Lipinski to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond. From Meta’s surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way. Special AnnouncementsThe next Market Proof Marketing Academy is just around the corner, but the waitlist is already almost full! If you want in on this unique opportunity to learn from DYC’s best and brightest - regardless of whether your builder works with Do You Convert - this is your chance. Seize the moment before the last few spots are gone. Key Topics DiscussedDoes the future belong to fewer, bigger players?Love the growth leaps, but remember to value every stepFever dream frontiers - is Meta wooing creators or consumers?Weighing the privacy costs of the “customized everything” digital dreamIn the NewsCompass to acquire Anywhere, creating world's largest brokerageMeta "Vibes" is released - will anyone care?Advertising in 2030 The post Ep 407: New Tricks, Old Limits appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Rachel Spaugh are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts. Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now.Tune in to learnHow your leaders think you’re using AI vs how you should be using itWhy objections aren’t the problem you think they areHear Kevin build an end of year campaign theme on the spot The post Ep 405: Certainty Can Dilute Value appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once you see themJulie - Sometimes the most inspiring thing you can do is ten minutes of nothingBeth - Ground your playbook in intent, then coordinate the plays from thereIn the NewsNew Homes are Now Nearly 20k Cheaper Than Existing HomesThe Behavioral Data You Need to Improve Your User's Search JourneyAngry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling The post Ep 403: Too Young for Bing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not getting eaten by bears. As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketing inspiration found them where they least expected it. Today, they’re bringing all the fresh insights back to the MPM studio to share with listeners so you can get ahead of your own end-of-year mountains to move.Special AnnouncementsThe Online Sales and Marketing Summit is close to full for 2025. If you haven’t gotten your ticket yet, save your seat (and hotel room!) before they’re sold out.Zoom OutIf weekly dips are spooking you, step back.Step back, but fall forward: the holidays are coming.Take a HikeGet away from the desk - inspiration is waiting in new placesLove your limits - limitations can produce the best creative workIn the NewsHome Purchases Are Getting Canceled at a Record RateMove-Now Buyers Are Still Driving Sales. Are You Ready? The post Ep 401: Zoom Out and Take a Hike appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com. The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market. This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it’s differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships🎧 Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year. The post Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.