About this episode

This episode discusses advanced LinkedIn strategies for improving B2B growth through effective targeting and creative iteration.

If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline. We start by tackling the single biggest mistake experienced marketers make: judging success too early. Michele breaks down the realistic learni...

People in this episode

Guest: Michele Raffaelle

Topics covered

• LinkedIn advertising
• B2B marketing
• paid media strategies
• targeting
• creative iteration

Keywords

• LinkedIn ads
• B2B growth
• paid media
• marketing mistakes
• qualified pipeline

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