Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling

About this episode

Nasya Nasseira discusses her journey in marketing and the importance of humanizing B2B ads.

In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always hum...

People in this episode

Host: Brew Digital

Guest: Nasya Nasseira

Topics covered

• B2B advertising
• storytelling
• marketing career
• humanizing ads
• budget mistakes

Keywords

• B2B
• advertising
• storytelling
• marketing
• corporate jargon
• Kuala Lumpur
• budget mistakes

Mentioned in this episode

Places: Kuala Lumpur

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