About this episode

The episode debates the relevance of B2B personas in modern marketing, exploring their flaws and the implications of focusing solely on executive decision-makers.

Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing. Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely. But is it time to abandon them...

People in this episode

Host: Rich Harper

Topics covered

• B2B marketing
• personas
• digital marketing
• C-level trap
• marketing strategy

Keywords

• B2B personas
• digital marketing
• C-level trap
• marketing campaigns
• assumption-led personas

Mentioned in this episode

Organizations: LinkedIn, B2B Institute

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