AIO: Stop chasing clicks and start building authority

About this episode

The episode discusses the evolution of SEO in the context of AI Optimisation and brand authority.

In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO). As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand authority? What we cover in this episode Defining AIO: We explore whether AI Optimisation is a bran...

People in this episode

Host: Tom Inniss

Guests: ShinRoo Chao, Rich Harper

Topics covered

• AI Optimisation
• SEO
• digital marketing
• brand authority
• organic traffic

Keywords

• AI Optimisation
• SEO
• digital marketing
• organic traffic
• brand authority

Mentioned in this episode

Organizations: Brew Digital

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