About this episode

The episode discusses the necessity of ad budgets in social media marketing and challenges the reliance on boosting posts for engagement.

With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacutan-Jardim De Oliveira, to challenge the idea that your social strategy needs a massive ad budget to survive. While it is tempting to simply boost posts to combat declining engagement, Debbie argues t...

People in this episode

Host: Haydn Woods Williams

Guest: Debbie Gacutan-Jardim De Oliveira

Topics covered

• social media marketing
• B2B marketing
• organic reach
• ad budget
• engagement strategies

Keywords

• social media
• B2B
• organic reach
• boosting posts
• engagement
• marketing strategy

Mentioned in this episode

Organizations: Brew Digital

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