Why your B2B attribution model is probably flawed
About this episode
The episode discusses the flaws in B2B attribution models and the practical realities of tracking customer journeys.
Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys . While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you understand their context . We move past the search for a magical "light switch" moment to look a...
People in this episode
Hosts: Haydn Woods-Williams, Tom Inniss
Guest: Michele Raffaelle
Topics covered
- B2B attribution
- marketing attribution
- customer journeys
- data limitations
- privacy constraints
Keywords
- B2B
- attribution model
- marketing
- customer journey
- data privacy
Mentioned in this episode
Organizations: Marketers of the Universe, Brew Digital
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