Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇰🇷KR · Marketing#1531K to 10K
- 🇮🇸IS · Marketing#930K to 100K
- 🇳🇿NZ · Marketing#3110K to 30K
- 🇭🇰HK · Marketing#633K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
13K to 45K🎙 Daily cadence·189 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
44K to 150K🇮🇸67%🇳🇿20%🇰🇷7%+1 more - Active Followers
Loyal subscribers who consistently listen
18K to 60K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 17 epsHost
Recent guests
Recent episodes
Why Every Business Owner Should Start a Podcast (Even in the AI Era)
Jun 24, 2026
Unknown duration
Why a Tough Economy Is the Best Time to Grow Your Business
Jun 17, 2026
Unknown duration
From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team
Jun 10, 2026
56m 11s
Why Your Cash Flow Problem Is Actually a Marketing Problem
Jun 3, 2026
1h 11m 08s
He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.
May 27, 2026
1h 05m 46s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | Why Every Business Owner Should Start a Podcast (Even in the AI Era) | You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't.In this Marketing 4 Business episode, Scott Wilson, founder of Digital Influence, shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200 episodes over four years, Scott breaks down what a podcast actually does for a business, the mistakes he made early on, and why it matters more now that AI is flooding feeds with generic content. He shares lessons you can act on straight away, including:Why a podcast is a trust compounding machine, not just another marketing channelHow one long form recording becomes short form clips, blog posts, emails and sales collateralWhy the gear should never hold you back (Scott recorded episode one on his iPhone)The know, like and trust framework, and how a podcast builds all three fasterWhy being a guest can do your selling for you, the way it does for past guest Nick BurnsThe distribution effect, where guests share your content with their own networksWhy committing to one episode a week beats chasing the numbers (four years, never missed)"Give value in advance", the principle Scott picked up from Brett McFall that still pays offWhy most podcasts quit before episode 10, and why that gap is your advantageIf you're a business owner sitting on insights worth sharing, weighing up whether a podcast is worth the effort, or looking for a way to build trust that AI can't shortcut, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action | — | ||||||
| 6/17/26 | Why a Tough Economy Is the Best Time to Grow Your Business | When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.In this Marketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze. In this episode, Darren shares lessons you can put to work straight away, including:Why a downturn is "separation season" and how to win market share while your competitors stopThe invoicing tweak one owner made that delivered their best cash flow month everHow to get clear on your purpose and core values so you can act bolder than the marketWhy revenue per employee and focused work matter more than ever (and the simple timer trick that fixes it)Why you can no longer afford to carry B players, because your customers are now smarter than your staffHow AI is rewiring the way people buy, and what your website and socials need so you stay visibleThe two voices in your head, and which one should be making your decisionsThe black coat story: how one skilled salesperson turned zero buying intent into a $1,000 saleWhy calling customers when they do not need you is the cheapest growth lever you are not usingIf you are a business owner trying to grow in a tight market, sharpen your sales, or stop your hard-won customers slipping away, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Darren on LinkedIn here Have Fun & Take Action | — | ||||||
| 6/10/26 | From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team✨ | people skillsleadership+4 | Fran Scholey | Special Olympics New Zealand | New Zealand | salesleadership+5 | — | 56m 11s | |
| 6/3/26 | Why Your Cash Flow Problem Is Actually a Marketing Problem✨ | cash flowmarketing+3 | Hamish Anderson | Te Wānanga o Aotearoa | New Zealand | cash flow problemmarketing strategies+3 | — | 1h 11m 08s | |
| 5/27/26 | He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.✨ | franchise brandingbusiness insights+4 | Darren Baker | Mag and Turbo | New Zealand | franchisebranding+5 | — | 1h 05m 46s | |
| 5/20/26 | The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand✨ | winemakingentrepreneurship+3 | Kim Schofield | Dancing Water WinesInternational Wine and Spirits Challenge | New ZealandRangiora | wine brandCovid side hustle+3 | — | 1h 08m 15s | |
| 5/13/26 | Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now✨ | listening skillsleadership+4 | Ali McCormick | Discretionary Effort | — | listening to understandleadership skills+5 | — | 1h 05m 58s | |
| 5/6/26 | Marketing in a Tough Market: 5 Things You Should Be Doing Right Now✨ | marketing strategiesbusiness growth+3 | Renée | — | New Zealand | marketingbusiness strategies+3 | — | 53m 21s | |
| 4/29/26 | Entrepreneurship Without a Degree: From School Dropout to Silicon Valley✨ | entrepreneurshipbranding+4 | Ben Kepes | Local Business AEO PlaybookCactus Outdoor | Silicon ValleyNZ | entrepreneurshipbranding+7 | — | 52m 51s | |
| 4/22/26 | How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners✨ | cognitive neurosciencepeak performance+3 | Rico Gomez | Neurofit | — | cognitive neurosciencebusiness performance+3 | — | 1h 05m 21s | |
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| 4/15/26 | How to Start an E-Commerce Business from Scratch in 2026✨ | e-commerceentrepreneurship+5 | Kristina Roesebeck | Local Business AEO PlaybookArctic Sammy+1 | NZ | e-commerce businessstarting a business+7 | — | 1h 10m 11s | |
| 4/8/26 | You Don't Need a Degree. You Need These 10 Books.✨ | business booksentrepreneurship+3 | — | — | — | businessbooks+5 | — | 38m 25s | |
| 4/1/26 | Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem✨ | leadershippriorities+3 | James Laughlin | Digital Influence LeadershipLocal Business AEO Playbook | Christchurch | leadershippriorities+3 | — | 51m 37s | |
| 3/25/26 | What I Know Now: 12 Business Lessons Worth More Than an MBA✨ | business lessonsmarketing+3 | — | Digital Influence | — | business educationmarketing strategies+3 | — | 41m 25s | |
| 3/18/26 | The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking✨ | exit planningwealth management+3 | Andrew Nuttall | Cambridge Partners | — | exit planbusiness owner+5 | — | 1h 08m 00s | |
| 3/11/26 | What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle✨ | leadership traitsbusiness management+3 | Amy Jones | Nexus Blue InnovationHuman Impact Leadership | — | leadershipbusiness growth+5 | — | 1h 07m 33s | |
| 3/4/26 | The Best Marketing Strategy Is Caring: How to Stand Out in an AI World✨ | marketing strategyAI in marketing+4 | Clive Antony | Antony & Mates | — | marketing strategyAI content+4 | — | 1h 07m 56s | |
| 2/25/26 | If You’re Not Measuring This, You’re Guessing...✨ | lead trackingmarketing strategy+4 | Renée | Meta | — | marketing measurementlead sources+4 | — | 48m 51s | |
| 2/18/26 | Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)✨ | brandingbusiness culture+3 | Islay Wharton | Forme Creative Studio | — | brandculture+5 | — | 1h 03m 30s | |
| 2/11/26 | Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning | What do you do when life takes everything?In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.She shares what got her through, and how she found a way to move forward:Why hitting rock bottom changed her view of successHow writing helped her process grief (and why her first novel won’t ever be published)The small, practical things that helped her rebuild day by dayWhat she’s doing now, from a new business to a powerful charity project helping young people through sportThis one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.The Three Secrets of Resilient People TED TalkDownload the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Sheena on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action | — | ||||||
| 2/4/26 | Build a Business That Runs Without You: Hiring, Culture & Leadership That Works | What if your business could thrive without you there every day?In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.You’ll hear:Why most hiring processes are broken, and what to do insteadHow Brad takes 6 weeks off with full confidence in his teamThe interview question he uses to find serious talentA simple framework to grow leaders inside your businessHow your Google reviews will shape your AI visibilityAnd why marketing never fixes your problems, it just reveals themIf you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Brad on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action | — | ||||||
| 1/28/26 | Why Everyone Needs a Coach (Especially Right Now) | Who’s in your corner when business gets tough?In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.You’ll learn:Why every business owner (and young person) needs someone who believes in themHow Margie built a purpose-driven business that now holds six government contractsWhat sport taught her about leadership, resilience, and cultureHow to turn your team into a pack – and why themes matter more than you thinkWhy “finding a way” beats following a planIf you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Margie on LinkedIn hereConnect with Scott on LinkedIn hereHave Fun & Take Action | — | ||||||
| 1/21/26 | How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich | Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.You’ll learn:What happens when you “flip your lid” and how to reset fastThe 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-DeterminationWhy micro-habits matter more than big goalsHow to build a psychologically safe workplace that actually performsIf you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Dr Sarah Anticich on LinkedIn here Connect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action | — | ||||||
| 1/14/26 | What Smart Businesses Are Doing Differently in 2026 | What will actually move the needle for your business in 2026?In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.You’ll learn:Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works)Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action | — | ||||||
| 1/7/26 | The Secret to Performing Under Pressure (on the Field and in Business) | What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.You’ll learn:Why stress quietly kills performance and how to fix itHow to build a culture people want to be part ofThe habits Tim swears by to stay mentally and physically fitWhy recovery is the next frontier for health-focused businessesIf you’re leading a business and want to perform at your best, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Tim on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action | — | ||||||
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Chart Positions
5 placements across 4 markets.
Chart Positions
5 placements across 4 markets.