Marketing and Margaritas

We're backkkk and Ruby has some exciting news to share!With rising CPAs, unpredictable performance, EOFY pressure, and global uncertainty impacting consumer behaviour — a lot of brands are asking the same question right now: “What do we do when Meta stops working?”In this episode of Marketing & Margaritas, Maddi breaks down why the worst thing you can do during a performance dip is panic, switch everything off and disappear.Instead, we’re talking about the moves smart ecommerce brands make when paid ads get tough, from shifting towards efficiency campaigns, refining creative strategy, leaning into your best sellers, strengthening email marketing and exploring channels beyond Meta.We cover:🍸 When to pull back budget vs when to hold steady🍸 How to adjust campaigns using cost caps and ROAS goals🍸 Why creative cadence still matters (and what creative to prioritise)🍸 Using organic content as your testing ground🍸 Building revenue channels outside of Meta — TikTok, Pinterest, Google & beyond🍸 Creating offers that drive sales without damaging your brand🍸 Why offline activations, community and sampling still matterBecause the reality is: if one bad month on Meta can collapse your business, Meta isn’t the problem; your marketing ecosystem is.

Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.We dive into:Why skip rate is now one of the most important metrics to watchWhat your Reels insights are secretly telling youWhy people are scrolling past your content in the first 3 secondsHow to create stronger hooks that stop the scrollThe biggest mistakes business owners make with Instagram ReelsThe difference between top, middle and bottom funnel contentHow to improve your reach without posting more

Forget theory — this is what’s working right now.We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency / consultancy business (and what you should be doing too), this episode is for you.

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data. From the shift to micro persona targeting to the creative formats actually driving conversions, this episode is your go-to if you want to get more out of your ad spend in 2026.We cover:Why micro personas are unlocking scale (and how to structure your ad sets)The top-performing creative formats right now (and the ones falling flat)How to approach UGC in 2026 (hint: it’s evolved, not dead)The hooks driving conversions — from urgency to curiosity and bold claimsReal insights from benchmark data vs what we’re seeing inside the agencyHow many creatives you actually need to be testing each weekIf your ads aren’t performing like they used to, this is the episode that will show you what to change.

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality. We break down the three real reasons your list has gone cold.From inconsistent sending habits to misaligned lead magnets to the silent killer that is only showing up to sell, this episode is the diagnosis your email marketing has been missing. No gatekeeping, no fluff - just the truth about what's actually going on and the categories of fixes that exist so you know exactly where to start.This is Part 1 of a two-part series. The full step-by-step fix, including a complete 7-day re-engagement sequence is waiting for you in this week's paid episode.

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rotating through and the Story styles that are working right now. Whether you're just getting started with Stories or you've been posting randomly and hoping for the best, this episode will give you a clear, actionable framework to turn your Stories into a sales tool that works every single day.Connect with us on socials:@marketingandmargaritas_@ruby.consutants

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly.We’re covering:• Why early planning is the #1 predictor of a smooth, successful 2026• How to audit your current offers to make sure they actually align with your future goals• Mapping your campaign + promo calendar for the entire year (and why “winging it” costs you revenue)• How to set your operations and support systems up for bigger growth• The key questions you must answer before January 1st• Why your health, relationships, and personal development are business strategy, not an afterthoughtIf you’re ready to go deeper and create a crystal-clear blueprint for a wealthy and well-supported new year, join Ruby's FREE workshop: Rich in ’26 on Thursday December 4th. We’ll build your 2026 roadmap together.Click here to save your seat (replay available for those who register)

It’s one of the questions we get asked the most — how can I actually use AI in my business?In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.

Re-Release: The Email Marketing Episode Everyone LovedWe’re bringing back one of our most downloaded episodes - because honestly, it’s that good (and we know you might’ve missed it the first time).In this episode of Marketing & Margaritas, we’re diving into the top strategies for creating engaging, high-converting email content. You’ll learn why every email needs a clear goal - whether that’s boosting click-through rates, improving sender reputation, or simply deepening connection - and why not every email should be focused on making a sale.We’ll unpack the five key pillars of powerful email content: promotional, trust-building, objection-handling, branding, and educational.Plus, discover how to write subject lines that actually get opened using questions, curiosity, humour, and a sprinkle of scarcity (without feeling spammy).We’ll also chat about keeping your list clean and engaged, segmenting your audience for better results, and delivering the kind of value that keeps subscribers coming back for more.Follow along on Instagram for more marketing tips and a splash of margarita-fuelled business inspo: @marketingandmargaritas_

In this episode of the Marketing and Margaritas podcast, we dive into the latest trends and strategies that are working on Instagram right now. From the importance of a robust Instagram story strategy to the benefits of creating a signature series, we discuss how to effectively engage your audience and boost your reach. Tune in to discover actionable insights and tips to enhance your Instagram presence and drive conversions.

We’re back with another quarterly breakdown and this one’s all about making Q4 your biggest quarter yet. In this episode, we talk about how to maximise your holiday campaigns without discounting too hard, the best way to prep your audience now for Black Friday & Christmas, and how to use storytelling to stand out in a crowded feed. We also share our favourite strategies for lead generation, creative refreshes, and the metrics that actually matter so you can finish the year strong and set up Q1 for success.