The Power of Ownership: Data Sovereignty and Survey Tools - Elliot Kim - Checkbox

About this episode

Elliot Kim discusses the importance of data sovereignty and the role of Checkbox in providing survey tools that prioritize trust and customer-centric policies.

Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company behind the product. He explains how Checkbox is building a people-first, purpose-driven business focused on trust, transparency, and customer-centric policies. Elliot also discusses Checkbox’s broad range of research use cases, and explains how its combination of cloud and on-premise deployment options gives organizations greater control over sensitive data and supports data sovereignty requirements. The conversation also examines the challenges of modern B2B research, from identifying “dark” prospects outside CRM systems through awareness and perception surveys, to reaching niche audiences with small sample sizes. Elliot shares how persistence, creativity, trusted research panels, and aligned incentives all play a role in driving honest, high-quality responses. About Checkbox Checkbox is a research-grade survey platform trusted by enterprises and public-sector organizations since 2002. With both SaaS and self-hosted deployment options, Checkbox gives teams full control over their data while making it easy to design, distribute, and…

People in this episode

Host: Mike Maynard

Guest: Elliot Kim

Topics covered

• data sovereignty
• online survey tools
• customer-centric policies
• B2B research
• trust and transparency

Keywords

• data sovereignty
• survey tools
• Checkbox
• B2B research
• customer-centric
• trust
• transparency

Mentioned in this episode

Organizations: Checkbox

More episodes of Marketing B2B Technology

• AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack · June 10, 2026 · 25 min
• Scaling AI-Powered Personalised Marketing - Eric Frankel - AdGreetz · May 14, 2026 · 35 min
• The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite · April 22, 2026 · 28 min
• Inside Menlo Microsystems: Marketing Switch Technology Innovation · April 8, 2026 · 25 min
• Maximizing Content Creation: The Power of AI and Video in Modern Marketing · March 24, 2026 · 26 min
• Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2 · February 27, 2026 · 30 min