Marketing Careers Uncovered

Ever landed a role you didn’t quite feel ready for - and had to get good, fast?Brandt Bodamer knows the feeling.He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of Digital Marketing for Dummies in his bag. That leap became the foundation of a career that’s since taken him into agency leadership and founding Adduro.io - a growing adtech firm helping brands show up across streaming and audio platforms.But this isn’t just a startup story.We get into:How to earn credibility without faking itWhat it really takes to grow fast when you feel out of your depthMaking the shift from capable doer to credible leaderWhat building a business without investor cash actually looks like Hosted on Acast. See acast.com/privacy for more information.

Ever felt like you didn’t have the right background to make it in marketing?Brooke didn’t go to uni. She didn’t have a head start or a polished CV. What she did have was persistence, a lot of self-awareness, and someone willing to throw down a challenge - in the form of a sales book and a second chance.Today she’s Managing Director at Broadley Speaking - a sales and marketing consultancy that helps businesses find and convert high-value opportunities.In this episode, we talk about:how she broke into the industry with zero formal experiencethe moment a single interview nearly derailed everythingwhat rejection taught her about leadership and listeningwhy she hires for attitude, not academicsand what resilience actually looks like when you’re living it - not just posting about it Hosted on Acast. See acast.com/privacy for more information.

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page.Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests.We dig into:why most marketers inherit a narrow view of their rolehow SEO and CRO became siloed (and why that’s a problem)what real optimisation looks like - and what stops teams doing itthe mental trap of always spotting what’s brokenhow to stay curious (and sane) in an AI-saturated worldA great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets. Hosted on Acast. See acast.com/privacy for more information.

Think a rebrand is just a new logo and some shiny new colours? Think again.In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.You’ll hear:how Amy built her freelance business one step at a timethe messy reality of rebranding your own businesshow real brand building starts by understanding the “why” behind the workA grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks. Hosted on Acast. See acast.com/privacy for more information.

What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front.Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way.No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over.Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your career isn’t following a straight line? Kyle Hamilton’s certainly didn’t. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional.In this episode, we explore why failing fast and often is key to success, how Kyle built a business around the lifestyle he wanted, and why stepping away from the noise of digital marketing can sometimes be the best move for entrepreneurs.If you’re feeling stuck or considering a change, Kyle’s story is proof that you don’t need it all figured out - you just need to start. Hosted on Acast. See acast.com/privacy for more information.

What do political campaigns, global corporations, and social impact initiatives have in common? Influence.I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign.We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen. Hosted on Acast. See acast.com/privacy for more information.