Marketing Case Bootcamp

Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode unpacks why that single score quietly misroutes your reps — sending them after a college student poking around the pricing page instead of a perfect-fit VP who went quiet — and walks through the fit-versus-intent framework that fixes it. The whole thing runs on a worked B2B SaaS example: 1,000 marketing leads a month against a five-rep SDR team that can only seriously work about 300 of them.What we cover:Why behavioral points (pricing-page visits, demo views, repeat sessions) compound while firmographic fit points stay capped — and how that skews the top of every single-score listBuilding the fit score from two years of closed-won data, weighted for which accounts retain, not just which ones signWhy intent is perishable — scoring behavioral signals on a decay curve so a 60-day-old pricing visit stops counting as "hot"The fit-vs-intent 2x2 and its four quadrants: Priority, Nurture, Triage, and Hold — and the play for eachThe SDR-capacity math: how a single-score model burns roughly 210 conversations a month on a pool that closes at 1%The reallocation — working 130 routed leads instead of 300, with the deal count holding and half the rep capacity freedTwo changes to make this week: gate intent behind a real fit floor, and add decay to every behavioral signalClosing question we leave you with: if you split your current leads into this two-by-two grid today, how many of your sales team's hours are being burned chasing fake intent in the trap quadrant?Go to marketingcasebootcamp.com for hands-on case simulation practice on this exact business problem — build the routing rules and capacity math the way you would on the job.If this one helped, share with other marketer folks.

The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpacks the diagnose-build-ship playbook for the first 90 days as a new marketing hire, with concrete deliverables at each checkpoint: the day-30 audit memo, the day-60 experiment, and the day-90 result memo with a CFO-recognized number on it. It also doubles as an interview framework — a question you can bring to your final round to find out whether the company has actually thought about your role.What we cover:Why the dashboard you walk into on day one is lying to you — and why your week-four campaign will land on top of that liePhase 1 (days 1-30): the three diagnose moves — reading four quarters of internal reports, the 30-minute adjacent-team conversations, and auditing one number end-to-endThe day-30 memo as both a deliverable AND your protection if the role doesn't work outPhase 2 (days 31-60): how to pick the ONE thing — small enough to finish, tied to a CFO-recognized metric, testing a broken assumption from your diagnose memoWhy writing down your test design and success threshold BEFORE the data comes in protects you from goalpost-movingPhase 3 (days 61-90): the result memo with the number front and center, the cross-functional sponsor, and the reversible-rollout tripwireHow to use this same framework in your final-round interview to evaluate whether the role is actually right for youThree things to do this week — pick the audit number, schedule the five adjacent-team conversations, block out four Fridays for memo-writingClosing question we leave you with: if you're already in your first 90 days, what's the one number on your dashboard you'd most want to be able to defend — and have you started the audit yet?Go to marketingcasebootcamp.com for hands-on case simulation practice on this exact career scenario — work through real first-90-days decision artifacts the way you'd build them on the job.If this one helped, share your journey with other marketer folks.

This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid Social evolving into a primary search engine, and the rise of Programmatic "Agentic AI". We also discuss how Influencer Marketing is shifting from PR to rigorous performance infrastructure.We are also giving away 1000 free credits to everyone who registers ⁠⁠marketingcasebootcamp.ai⁠⁠ , keep learning marketers!

Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a strategic vision that wins over leadership teams and clients during reporting call.Using a real-world DtC Wellness Brand case study, we dissect why some product lines "leaked" budget while others became efficient growth engines. You will learn how to move from being an analyst who reports the past to a strategist who designs the future.In this episode, we cover:The SCQA Model: How to structure your marketing reports using Situation, Complication, Question, and Answer to create a narrative arc.The "So What?" Ladder: A four-level framework to move from simple facts (Level 1) to diagnostic insights (Level 3) and decisive recommendations (Level 4).Visualizing Efficiency: Why the "Bubble Chart" is the hero of the boardroom, plotting revenue growth against marketing spend to spot opportunities instantly.The 70-20-10 Strategy Rule: A fiduciary guideline for balancing low-risk "Protect & Scale" investments with high-risk "Wildcard" experiments.Ready to Build Your Own Strategic Narrative?We are thrilled to announce the launch of MCB AI. This powerful new platform allows you to generate personalized marketing case practices with AI tutor guidance.Visit marketingcasebootcamp.ai to turn your reports into roadmaps today

Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeting.In this episode of the Marketing Case Bootcamp podcast, we dive deep into the two modern solutions every marketer must understand: Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).You'll learn:What MTA is: How it attempts to map the full user journey and the differences between linear, U-shaped, and data-driven models.Why MTA is "crumbling": Why user-level tracking is failing in a world of privacy updates and cookie deprecation.What MMM is: The strategic, privacy-safe alternative that uses aggregate statistical data—and why it's the only way to measure your offline channels (like TV, podcasts, and billboards).How to Use Them Together: The real magic isn't MMM versus MTA; it's using them as a team. We explain the framework for using MMM to set your strategic (annual/quarterly) budget and MTA for your tactical (weekly/daily) in-channel optimizations.How to Prove It: Finally, we cover the crucial role of incrementality (lift) testing to verify that your models are truly measuring cause-and-effect.Tune in for practical insights, then head over to ⁠Marketing Case Bootcamp⁠⁠⁠ to join the conversation with fellow marketers.