89: CRM Best Practices: Data Habits That Make or Break Your Pipeline

89: CRM Best Practices: Data Habits That Make or Break Your Pipeline

From Marketing, Demystified The Podcast by Growgetter

April 30, 2026 · 46 min

About this episode

This episode discusses the importance of maintaining CRM data integrity and the common pitfalls that can lead to data decay.

You set up your CRM. You got your team using it. So why does something still feel off? For many growing businesses, the CRM is up and running, but the data inside it is quietly falling apart. Contacts go stale, duplicates pile up, and reports stop reflecting reality. And because it happens slowly, most teams don't catch it until it’s already a problem. On this episode, host Jenn Mancusi talks with Jonas De Mets, co-founder of Koalify and a RevOps expert who has spent years helping B2B teams get their CRM data under control. You'll learn why CRM data decays even when your team thinks they're doing everything right, what the warning signs look like, and what a realistic cleanup actually involves. If you want your CRM to start driving decisions, this episode is your starting point. 👤 Connect with us: Jonas → ⁠ https://www.linkedin.com/in/jonasdemets/ Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠ 🚀 Learn more about Growgetter: ⁠http://growgetter.io

People in this episode

Host: Jenn Mancusi

Guest: Jonas De Mets

Topics covered

  • CRM best practices
  • data management
  • B2B marketing
  • RevOps
  • data decay
  • pipeline management

Keywords

  • CRM
  • data habits
  • pipeline
  • data decay
  • B2B
  • RevOps
  • data cleanup

Mentioned in this episode

Organizations: Koalify

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