Marketing For Good

In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people. Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence. Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored: The importance of having a win-win mindset in business The challenges of instigating behaviour change in patients How marketing can enhance the visibility and uptake of a program The greatest opportunities for access to physiotherapy for older Australians It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects. Learn more about TopUp here: https://www.topupexercise.com.au/ Explore how Juntos can support you here: https://www.juntosmarketing.com.au/

In this episode of Marketing for Good, we speak with Andrew Davies, CEO of B Lab Australia & Aotearoa New Zealand, (AANZ), about the growing B Corp movement and what it really means to do business better.Andrew shares why more organisations are choosing B Corp certification, how businesses can balance profit with purpose, and what’s changed with B Lab’s new certification standards. The conversation also explores the Better Business campaign, the power of honest storytelling, and why transparency, including what businesses haven’t solved yet, matters more than ever.A must-listen for purpose-driven leaders, marketers, and businesses looking to create positive social and environmental impact without losing sight of commercial success.

ABOUT THIS EPISODE :In this episode of Marketing for Good, we speak with Cheryl Pollock, founder of ChezLeon, an Australian start-up designing innovative solutions to support people living with fluid blockages such as lymphoedema. Cheryl shares her personal journey to creating ChezLeon and launching their first product, the DP-Tx massage bra insert, which uses differential pressure technology to improve comfort and quality of life. Together, we explore:The role of purpose in building a health-focused start-up How patient feedback has guided ChezLeon’s growth and product designMarketing with sensitivity in spaces where people may feel vulnerable The challenges and rewards of balancing commercial realities with a strong social missionThis conversation shines a light on how purpose-led innovation, compassion, and patient voices can shape products that make a real difference, while also offering valuable advice for anyone starting or scaling a purpose-driven business.ABOUT JUNTOS :This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.LET'S CONNECT :Website: www.juntosmarketing.com.auLinkedin: www.linkedin.com/company/juntos-marketing/ CHEZLEON:Website: www.chezleon.com.auLinkedIn: https://www.linkedin.com/company/chezleon-pty-ltd/

In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:Pockets of brilliance and Indigenous excellenceEmpowerment through authentic co-designBalancing purpose with commercialityThis conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.A B O U T J U N T O S : This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.L E T' S C O N N E C T :Website: https://www.juntosmarketing.com.au/LinkedIn: https://www.linkedin.com/company/904108/admin/dashboard/M A R I A R A C I T I : Indigenous and Transcultural Research Centre at USC: https://www.usc.edu.au/research/indigenous-and-transcultural-research-centre

In this episode, we chat with Liz Duus, Client Insights and Research Lead at Vision Australia, the leading national provider of blindness and low vision services in Australia. With nearly 20 years of experience, they help visually impaired people conquer everyday to lifelong goals through their services, which include connections with specialised healthcare professionals, business and corporate consulting, seeing eye dogs, and more. A few members of the Vision Australia team attended our Webinar for the Uluru Statement from the Heart, and afterwards, let us know how much they enjoyed it. It was only natural that we ask them to be up next on the Marketing For Good podcast. We hope you learn something new about accessibility and inclusion and spread the word about some of the great work that Vision Australia is doing.

In this episode, we invite our clients from ACPSEM (The Australasian College of Physical Scientists and Engineers in Medicine) to chat with us about their purpose, and how it resonates through their organisation and the work that they do. Guest speakers Sharon Flynn, CEO and Kylie Clarke, Membership and Education Services Manager have worked with us on a number of projects. Many of which, we are challenged to translate complex content into digestible materials, designed with learning in mind. Our research branch, Leapfrog Research has also worked with ACPSEM to find practical learning opportunities in the Australian Physics curriculum. We hope you enjoy this new episode of Marketing For Good.

In this episode, we invite Professor Cathie Sherrington from the University of Sydney's Institute of Musculoskeletal Health to chat with us about her research and findings for fall prevention in Australia. We have worked with Cathie on a number of projects, communicating her research in clear and concise ways and allowing her to best connect her life-changing research, to an audience that is in need. Listen and learn in this fresh episode of Marketing For Good.Learn more about Cathie Sherrington or CRE Falls PreventionConnect with Juntos Marketing

In this episode, we sit down with Stephen Moir, Director of Moir Group, a Sydney-based accounting and finance recruitment firm, who are on the mission to bring work and life back into alignment. He also happens to be one of our incredible clients.Learn more about Moir GroupConnect with Juntos Marketing

In our very first episode of the Marketing for Good podcast, we sit down with our very own Joanne Pillai. She joined the Leapfrog Research team in May 2021, our very own research branch at Juntos Marketing. Often her research is what fuels the strategy behind our award-winning campaigns. In this episode, we answer all your burning questions about research in the marketing field, including questions around budget, timelines, different types of research, and how you can use research to help your business grow and thrive.