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Recent episodes
Leading Sales and Marketing in a Changing Media Landscape
Jun 24, 2026
23m 21s
Earned Media: A Seat at the Table
Apr 30, 2026
35m 23s
Books, Branding and All Things Business, with guest Kevin Davis
Mar 2, 2026
22m 26s
The Business of Benevolence
Feb 19, 2026
18m 21s
The Importance of Storytelling in B2B in the Era of AI
Nov 24, 2025
31m 16s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | Leading Sales and Marketing in a Changing Media Landscape | The marketing tactics have changed. Human behavior hasn't. Join me for an insightful conversation with Rick Rivero, Vice President of Sales and Marketing, as we explore what today's marketers are getting right, what they're getting wrong, and the strategies that continue to drive results regardless of changing trends. From Chicago media giants to agency leadership, Rick has witnessed the evolution of marketing firsthand—and he's sharing lessons every communicator, entrepreneur, and brand buil... | 23m 21s | ||||||
| 4/30/26 |  Earned Media: A Seat at the Table✨ | earned mediacommunications strategy+4 | Demarquis McIntyre | CapitalOne | — | earned mediacommunications strategy+4 | — | 35m 23s | |
| 3/2/26 |  Books, Branding and All Things Business, with guest Kevin Davis | In this episode of the Marketing Insights Podcast, host Shanita Baraka Akintonde is joined by Kevin Davis, Senior Director of Marketing and Brand Strategy at Erie Family Health Center, for a conversation on how reading, storytelling, and long-form thinking inform effective marketing and business strategy. Kevin shares how books influence his approach to branding in trust-driven environments, while Shanita connects those insights to her book, The Front Porch Leader: Great Grand’s Recipe for Su... | 22m 26s | ||||||
| 2/19/26 |  The Business of Benevolence | Loyalty isn’t built through points alone—it’s built through respect and relationships. In this episode of Marketing Insights, host Shanita Baraka Akintonde explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotion... | 18m 21s | ||||||
| 11/24/25 |  The Importance of Storytelling in B2B in the Era of AI | Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy." Podcast Transcript | 31m 16s | ||||||
| 10/23/25 |  The Advertising Ecosystem | In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across me... | 26m 49s | ||||||
| 9/25/25 | From Clicks to Bricks: Winning the Omnichannel Game | In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands. The solution? Omnichannel marketing. Podcast Transcript | 19m 30s | ||||||
| 9/18/25 |  Crisis Marketing Mastery | In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation.... | 45m 56s | ||||||
| 8/28/25 |  Back to Brand School: Marketing Lessons from Gen Z | Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers. Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketi... | 47m 13s | ||||||
| 8/21/25 | Fear or Hope? The Emotional Tug-of-War in Marketing | Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope. Fear-based marketing warns consumers about risks and negative consequences, while hope-based marketing inspires them with possibilities and positive outcomes. Both strategies can be effective, but the key is knowing when, where, and how to use them. Podcast Transcript | 15m 39s | ||||||
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| 8/7/25 | Marketing Insights from Glassdoor’s Julie Wolfe | This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt, President of Cameron University, visits with Julie to discuss marketing plans, data-driven decision-making, and personal branding. Tune in for insights and career advice that will undoubtedly inspire your creative and marketing strategy skills!' Podcast Transcript | 11m 19s | ||||||
| 5/8/25 |  Catch Me if You Can | In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you’re just starting out, scaling up, or somewhere in between—land the opportunity of their dreams. Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today’s competitive ... | 32m 14s | ||||||
| 4/24/25 | Segmentation Strategy in the Age of AI | This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills! Podcast Transcript | 12m 16s | ||||||
| 4/10/25 |  Crisis Brands | In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips. Podcast Transcript | 27m 12s | ||||||
| 3/6/25 |  Supa Dupa Super Bowl Brands, Part 3 | This Super Bowl wasn’t just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Join Marketing Maven Shanita Akintonde on her podcasting playing field as she shares seven "Touchdown Tips for Marketers!" #SuperBowl2025 #MGH #MarketingInsights #ShanitaSpeaksLLC Podcast Transcript | 24m 15s | ||||||
| 2/20/25 |  Pathways to Career | This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career. #JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLC Podcast Transcript | 39m 44s | ||||||
| 2/6/25 | Sales & Marketing Synergy | This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, Media, and Entertainment at Cisco. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Bryan about the integration of sales and marketing, the opportunities in the shifting tech landscape, and advice for current marketing students. Tune in for insights that will inspire your creative and marketing... | 11m 41s | ||||||
| 1/23/25 |  New Year, New Brands | As we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don’t just sell products—they help people become the best versions of themselves. Just as she does in every Marketing Insights episode. #podcast #MarketingInsights #MGH #MarketingTips #Brands #Branding #Nike #Starbucks #Lego #Peloton #Headspace #ShanitaSpeaksLLC Podcast Transcript | 17m 39s | ||||||
| 1/9/25 | Marketing Algorithms | This “Executive Perspective on Careers in Marketing” interview features Strategy Zoo Founder and CEO, Morgan McKell. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Morgan about marketing algorithms and the impact on business growth strategy efforts in the rapidly changing world of marketing. Tune in for insights that will undoubtedly inspire your entrepreneurship and creative thinking! Podcast Transcript | 9m 13s | ||||||
| 12/5/24 |  Want to Get Hired? Ditch the DoDo for YOLO! | Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th episode and counting, and Professor Akintonde is clearly in a celebratory mood as she shares her time-tested career strategies. #GetingHired #CareerAdvice #CareerTips #ShanitaSpeaksLLC #McGrawHill Podcast Transcript | 27m 42s | ||||||
| 11/18/24 |  Silver Spending Shoppers: Tapping into the Over-50 Consumer Market | Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER! #SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC Podcast Transcript | 20m 43s | ||||||
| 10/18/24 |  Beetlejuice Brands | After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable, ways to reinforce your message with consistency, and ideas for keeping competitors on edge. It's a don't-want-to-miss episode just in time for you to Fall Forward! #Be... | 18m 40s | ||||||
| 10/10/24 |  Bipartisan Brands | I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it’s the perfect time for host @Professor Shanita Akintonde to unpack this! #BipasrtisanBrands #MarketingInsights #MarketingTips #PoliticalAdvertising #ShanitaSpeaksLLC Podcast Transcript | 9m 30s | ||||||
| 4/11/24 |  Airborne Brands | Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world. 🌎 So grab a boarding pass and find your seat aboard to learn all about them aboard this special edition of Marketing Insights, Airborne Brands. #FlyingHigh #Airborne #CatchingFlightsNotFeelings #AirborneBrands #McGrawHill Mar... | 15m 02s | ||||||
| 3/7/24 |  Mardi Gras Marketing | Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras #MGH #Marketing #McGrawHill Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership ... | 6m 05s | ||||||
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