Marketing Mojo

Allen Korenstein sits down with Sajid Islam to talk all things Camino Brewing Company. As CEO and Co-Founder, Allen tells his story of the full Camino journey: from Spain to San Jose. Through ups and downs, Allen has been the marketing person that used the resources he had, beginning with events marketing, to social media managing, to their email subscription. He talks about how SEO is vital because putting yourself at the top of a search page means more people coming to your brick-and-mortar shop. He admits it’s hard to step into SEO investments because it takes a substantial budget to get that kind of marketing off the ground, but once you have the money, SEO will create more people coming to the brewery or recognizing their logo in stores. Allen says he’s interested in SEO because he’s all about planting seeds that will give back returns for a lifetime.

This week, we sat down with Alicia Sokol to discuss confidence, the importance of diversity and fostering a community through fitness, and adapting her fitness studio to the virtual space and more as she explains strategies that have helped her studio, Barre 3, grow despite the pandemic. Plus, hear all about how Alicia’s strategies for using social media to speak up for what is right. Follow Barre 3 14th St DC @barre3dc14thst

This week, we sat down with LaShawn Kenley to discuss the new social media app Clubhouse; adapting engagement events to the virtual space; obtaining content inspiration from the community; and the launch of her new line, King’s Wear, and more as she explains strategies that have helped drive growth for her small business Sun Gods despite the pandemic. Plus, hear all about two of LaShawn’s creative Instagram marketing tips. Follow Sun Gods @sungodsofficial .