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Recent episodes
Marketing Has a Physics Problem
Nov 11, 2025
4m 17s
AI is OK
Aug 4, 2025
Unknown duration
Emotion in Advertising = Dollars in Biz
Nov 26, 2024
Unknown duration
2024: The Year Digital Becomes "Traditional"
Jul 8, 2024
Unknown duration
MYTH: Everyone Goes to Google First
Jun 6, 2024
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 11/11/25 | Marketing Has a Physics Problem✨ | dark marketingdigital data+3 | — | — | — | dark marketingdigital data+3 | — | 4m 17s | |
| 8/4/25 | AI is OK | is your business just O.K.?Is it “O.K.” for something that’s just “O.K.” to represent your business?Do you only think of your business as an “O.K.” business with an “O.K.” product to offer? If so, A.I. is “O.K.” for you. | — | ||||||
| 11/26/24 | Emotion in Advertising = Dollars in Biz | A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.With commentary from:Roy H. Williams/Wizard of AdsOrlando Wood/System 1 GroupHarry Beckwith/AuthorMatt Owens/System 1 GroupZach Atherton/Harmon Brothers | — | ||||||
| 7/8/24 | 2024: The Year Digital Becomes "Traditional" | Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsqSources for current click through rates:https://broadstreetads.com/successful-click-through-rate/https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-forhttps://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising | — | ||||||
| 6/6/24 | MYTH: Everyone Goes to Google First | Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff. | — | ||||||
| 1/3/24 | (Anti)Predictions in Marketing for 2024 | Remember when you predicted 5G would change all of humanity?You were wrong. Maybe we should get out of the "predicting" business. | — | ||||||
| 12/6/23 | The Myth of Marketing Specialists | Marketing Musings | Always remember: Marketing ≠ Advertising.There are certainly those who specialize in graphic design, video, or digital.But we're talking Marketing. The strategy before the tactics.If you're just thinking "advertising," you're in trouble. | — | ||||||
| 8/4/23 | Sales Promotions are Like Fertilizer (Helpful & Dangerous) | A little bit of fertilizer is ok. Doing some sales promotions is ok.Too much fertilizer and you'll fry your lawn.Too many promotions, and you'll fry your brand.Les Binet's comments on price promotionshttps://www.marketingweek.com/les-binet-price-promotions-recession/Consumer behavior information from Michelle Klotzhttps://insidebe.com/articles/the-dangers-of-discounting/ | — | ||||||
| 7/19/23 | Why I Got Fired | Marketing Musings | Sometimes success isn't what it seems.Read the Nielsen article on the importance of awareness:https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/ | — | ||||||
| 6/21/23 | The Unfortunate Branding of Camp LeJ---e | I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks.Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/ | — | ||||||
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| 3/7/23 | The Fundamentals that Remain | Marketing Musings | Source material from:Marketing Week | Mark Ritson on What Does and Doesn't Matter in MarketingMark Ritson | On The Contrary | APG Strategy Conference 2018 | — | ||||||
| 1/3/23 | Marketing Predictions for 2023 (?) | If somebody tells you "everything" will change this year... they're probably wrong.Wait... they're most certainly wrongLinksForbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91Research on generational groups from BBH Labshttps://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythGen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generationsNBCNews prediction for 2018https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91Smart Speakers aren't making moneyhttps://www.popsci.com/technology/amazon-alexa-lose-money/US Census data on retail purchases:https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf | — | ||||||
| 12/19/22 | Fables are Better than Facts | Marketing Musings | A list of facts about your business is a dull documentaryLearn why fables are your secret weaponReferenced in this podcast, Jonathon Gotchall's article:https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon | — | ||||||
| 11/15/22 | But What About the Rest of Us? | Most people don't need what you are selling right now. So, why are you ignoring them?LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow | — | ||||||
| 3/24/22 | Tips for Businesses to Deal with Inflation | Resources from this episode:Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o...Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve...SHOW LESS | — | ||||||
| 3/10/22 | The Thing is Never the Thing | ...it's the thing IN the thing that makes it work.The media does not make the message work. The message makes the media work. | — | ||||||
| 2/22/22 | The PROPER Way to Advertise a Sale | Research from Les Binet and Peter Field:https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/Their book, The Long and the Short of it:https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/Mark Ritson article on price promotions:https://www.marketingweek.com/ritson-era-price-promotions-over/ | — | ||||||
| 1/27/22 | Perkolatr. The Most Important Business App You're Not Using. | See the full article at:molsonpartners.com | — | ||||||
| 1/13/22 | When Should You Change Your Advertising? | tl/dl: Probably never | — | ||||||
| 12/28/21 | The Most Controversial Part of Marketing | Strategy must come before tactics, but people rarely do that. Why is it such a controversial idea? | — | ||||||
| 7/29/21 | Talkin' 'Bout Those G-g-g-generations | Generations, defined as like-minded groups that share a birth range, don't exist.This important information has been uncovered by research from BBH-Labs:https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythIf you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed. | — | ||||||
| 7/13/21 | What Matters is What's Remembered | You have numerous things you want people to "know" about your business. But what matters is what's remembered. | — | ||||||
| 6/29/21 | The Marketing Funnel Cloud | Andy Warhol predicted that everybody would have a "Marketing Funnel" one day.It's today.www.molsonpartners.colm | — | ||||||
| 6/15/21 | That'll Do | When "the best" isn't an option...that'll do will do | — | ||||||
| 5/25/21 | Everyone You Know (is a liar) | Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people....about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendshipsThe definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/ | — | ||||||
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