How to Start a Telehealth Practice

How to Start a Telehealth Practice

From Marketing Tips for Doctors by Barbara Hales

April 17, 2026 · 8 min

About this episode

Dr. Barbara Hales discusses the importance of video in building patient trust and making healthcare decisions.

In this episode, Barbara discusses: Why video builds stronger patient trust than traditional marketing and why trust drives patient decisions in healthcare. Why simple smartphone videos often outperform high-budget productions in attracting and retaining patients. How familiarity bias makes patients feel comfortable with a doctor before the first appointment even happens. Key Takeaways: “Stop chasing perfection and start showing up. Patients don’t need a cinematic ad they need a real doctor speaking clearly and calmly on camera.” -Dr. Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahales Books: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist   TRANSCRIPT (236) Introduction: Why Video Matters in Medicine Dr. Barbara Hales 0:02 Welcome to another episode of Marketing Tips for Doctors. I’m Dr. Barbara Hales. Today we talk about why doctors should speak on camera. Think about this. If you needed surgery tomorrow…

People in this episode

Host: Dr. Barbara Hales

Topics covered

  • telehealth
  • patient trust
  • video marketing
  • healthcare decisions
  • doctor-patient relationship

Keywords

  • telehealth
  • patient trust
  • video marketing
  • healthcare
  • doctor videos

Mentioned in this episode

Organizations: TheMedicalStrategist.com, Twitter, Facebook, YouTube, LinkedIn

More episodes of Marketing Tips for Doctors

Explore listener stats, chart rankings, contacts and more on the Marketing Tips for Doctors podcast page.