Marketing Tips for Photographers | The Tog Republic Podcast

We are back on the podcast after a few months off with an amazing guest!Friend, meet Martina Lanotte — an Italian-born, queer wedding photographer based in Copenhagen, Denmark, and the founder of the agency MARLANPH. She specializes in intimate weddings and elopements for couples who value human rights and hold strong ethical standards.As an LGBTQIA+ activist, Martina is deeply committed to making the wedding industry more inclusive. She’s also the author of Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography, a powerful resource for anyone who wants to better understand the impact of intentional, respectful storytelling.In today’s episode, we’re chatting about the meaningful ways photographers can use their images to shape how LGBTQIA+ couples are seen, welcomed, and celebrated. Martina shares insight into why representation matters, what true inclusivity looks like, and how we can all take steps—big or small—to make our industry a safer and more affirming space.Representation matters — not just in who we photograph, but in how we photograph them.This conversation with Martina is a reminder that our cameras are powerful tools for change, and that the stories we choose to tell (and share) can help build a more inclusive industry for everyone. I hope this episode inspires you to review your work and your website with a more intentional, thoughtful, and compassionate eye.Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠---You Can Find More About Martina Lanotte Here:Her WebsiteRepresentation: A Guide to Inclusive LGBTQIA+ Wedding PhotographyHer Instagram

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode.I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time.We talk about:What the Onion Strategy is and how it worksHow to approach content when you're a solo creativeWhy repurposing content is a game-changerMistakes to avoid when trying to grow your brand onlineAnd how to build a presence that attracts the right clientsWhether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you’re ready to protect your peace while growing your business, this conversation is for you! If you’re not familiar with Catalina Jean, let me introduce you! She’s a wedding photographer, SEO strategist, and the mad scientist of marketing. This conversation is candid, insightful, and packed with actionable advice. I hope it inspires you to set boundaries that empower both your life and business! You Can Find More About Catalina Jean HERE: Her website Her Instagram SEO For Creatives Course -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you! If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection. In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business. Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources! You Can Find More About Brad & Jen Here: A free resource for better discovery calls Their website Their Instagram -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit more. Feel free to contact me if you still have questions about this topic. -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters into his own hands with exquisite editorial work that bridged the gap between his portfolio and his dream clients! In today’s episode, David shares with us how to build your portfolio and curate your images to reach the clients you are most interested in working with. You can find more about David Abel here: Website - https://davidabel.co/ Education, Workshops, & Retreats: https://davidabel.co/education Instagram - ⁠https://www.instagram.com/davidabel.co/ Catch David at Hybrid Co - https://thehybridco.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠https://thetogrepublic.com/pinterest

Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems are not the only software that you can install, but also your network and the relationships your build around your business! In today’s episode, I’m talking about systems and why they are fundamental for your success and well-being. Related Episodes: 172:HOW TO USE A CRM TO ELIMINATE THE FRICTION IN YOUR BOOKING PROCESS WITH COLIE JAMES 106: ALL ABOUT CRM SYSTEMS WITH SCOTT JOSUWEIT 161: CULLING YOUR IMAGES WITH AFTERSHOOT 188: EDITING YOUR IMAGES WITH IMAGENAI -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography. Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories. Early in life, he felt a calling for the arts which led him to study Graphic Design. While exploring arts, he started a clothing brand, organized a local design market, and acted in theater for almost ten years. Eventually, he transitioned to director's assistant and opened a creative agency in 2009 for media content. He has been a filmmaker, and photographer since. His work has been getting notoriety after winning national and international awards. Before we jump into the meat of this conversation let’s define what the word “disruptive” means: DISRUPTIVE dis·​rup·​tive | \ dis-ˈrəp-tiv \ adjective causing or tending to cause disruption. innovative or groundbreaking. The Drakes work is exactly this, innovative, fresh, fun, and unique. In this episode, Eugene shares with us, how he feeds his creativity and the steps he takes to create work that stands out from the competition. YOU CAN FIND MORE ABOUT THE DRAKES HERE: Follow The Drakes on Instagram Check out their Video Gallery  Visit their website  -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet Gavin Wade a photographer and founder of CloudSpot. In this episode, Gavin shares with us how to execute ideas, prioritize what’s important,  stay motivated and how to avoid  “shiny syndrome object” As the founder and CEO of CloudSpot, Gavin and his team have turned CloudSpot into the fastest, easiest, and most customizable way for photographers to deliver and sell their work online. You can find more about  Gavin Wade here: CloudSpot ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography. She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry. In today’s episode, Suzy shares with us how to run a profitable family photography business! Yes, you read that correctly, you can be a family photographer and actually make money doing so! Suzy runs a live class for pro photographers called Home Grown where she really leans into the core principles of running a sustainable family photography business and how to master working with families. This class is offered twice a year - once in winter and once in summer so the next round of classes is launching this June! Make sure that you join her newsletter to learn more about learning from Suzy. __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business. In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clients. This episode is packed with actionable steps that you can implement into your business right away! YOU CAN FIND MORE ABOUT SAM HERE: IDEACTION CONSULTING SELL WEDDINGS LIKE A PRO | FB GROUP INSTAGRAM OWN YOUR BUSINESS PODCAST -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me in Patreon: www.patreon.com/thetogrepublic -- MORE EPISODES RELATED TO THIS TOPIC: 144: CLOSING LEADS AND OVERCOMING OBJECTIONS WITH SAM JACOBSON 158: HOW TO CREATE A WEBSITE THAT SELLS ITSELF WITH BLAIR DELAUBENFELS 160: COPYWRITING WITH KATY & SAM JACOBSON

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results. In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so! Other Episodes Covering This topic: In Episode 119 I talk about 5 reasons tracking your progress is great for your business. Listen now! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program!  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Check out the episode notes for more information: https://thetogrepublic.com/podcast/where-are-your-inquiries-coming-from -- This episode was sponsored by Smart Albums Friend, If you want to increase the revenue of your business I suggest you start selling albums! Albums not only will add value to your collections but they will also add value to your client's experience, a win-win in my book.I design all my albums with Smart Albums, a software that has changed my business! With Smart Albums, you can create a stunning album, cover to cover, in less than 15 minutes. Each stunning spread design has been handcrafted by a graphic artist and it has a huge range of design options and editing tools to give you the freedom to create the perfect design while streamlining your workflow. Find more about Smart Albums on pixellu.com