
Ep460. Your Practice Has a Culture — The Question is Whether You Built It
From Marketing Your Practice by ADIO Media
May 3, 2026 · 21 min
About this episode
The episode discusses the importance of practice culture in chiropractic and provides a framework for building a thriving team.
Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem — and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room. In this episode, I share an eighteen-month story that nearly broke me — and the three-part framework that came out of it: The Chiropractic Culture Code™. You'll learn how to define your values, hire through them, and live them publicly so your practice runs on standards instead of friction. By the end, you'll have a clear blueprint for building a team that thrives — and a much easier next eighteen months. See omnystudio.com/listener for privacy information.
Topics covered
- practice culture
- hiring
- team building
- values
- standards
Keywords
- chiropractic
- culture
- hiring
- values
- team
- standards
- friction
Mentioned in this episode
Organizations: ADIO Media
Books & works: The Chiropractic Culture Code™
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