Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice
About this episode
Michael Younger discusses the importance of putting people at the forefront of marketing in the age of AI.
Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice. In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a business, not the company. Real voices, real stories, for real people. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Birmingham, November 2025
People in this episode
Host: James Marriott
Guest: Michael Younger
Topics covered
- authenticity in marketing
- people-first marketing
- AI in marketing
- real stories
- Treetops Hospice
Keywords
- authenticity
- marketing
- Treetops Hospice
- AI
- people-first
- real stories
- Birmingham
Mentioned in this episode
Organizations: Treetops Hospice, marketingSHOWCASE, Sound Media
Places: Birmingham
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