Susan Wilkinson discusses the complexities of marketing in the legal sector with host James Marriott.
In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there. James asked about the client journey, data, GDPR and spinning plates! ...and of course they discuss AI! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Sheffield, February 2026
People in this episode
Host: James Marriott
Guest: Susan Wilkinson
Topics covered
legal marketing
branding
client journey
GDPR
AI
data management
Keywords
legal marketing
branding
client journey
GDPR
AI
data
marketing strategy
Mentioned in this episode
Organizations: Rothera Bray Law Firm, marketingSHOWCASE, Sound Media