Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD
About this episode
Guy Woodcock discusses the balance between speed and authenticity in marketing with host James.
In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, December 2025
People in this episode
Host: James
Guest: Guy Woodcock
Topics covered
- marketing
- AI
- brand identity
- copywriting
- authenticity
Keywords
- speed
- authenticity
- AI
- copywriting
- brand identity
- marketing
Mentioned in this episode
Organizations: GJD, marketingSHOWCASE, Sound Media
Places: Manchester
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